19 hrs ago
Media Planner
Mindstream Media Group
Dallas, TX (On-site)Full time$70K/yr – $77K/yr
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Media Planner
Dallas, TX (On-site)
$70K/yr – $77K/yrEntry Level1+ years expFull time
Posted 19 hrs ago
Top 1% of applicants do these two things.
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Job Summary
Assist in developing integrated media plans aligned with client objectives and KPIs, translate strategy into actionable planning elements, and support ongoing optimization with collaboration across vendors and internal teams to deliver data-driven media recommendations and client-ready presentations.
- Owns supporting planning elements such as channel selection, targeting, and budget allocation
- Analyzes audience and market data to inform recommendations
- Supports campaign reporting, documentation, and performance insights
Job Description
Responsibilities
- Assist in the development of integrated media plans aligned with client objectives, target audiences, and performance KPIs
- Support translating media strategy into actionable planning elements, including channel selection, audience targeting, and budget allocation
- Maintain and update media flowcharts, authorizations, and campaign documentation
- Analyze audience demographics, consumer insights, and market data to inform media recommendations
- Collaborate with media vendors and partners to evaluate opportunities, gather proposals, and refine media plans
- Support the preparation of client-facing presentations, including media recommendations
- Assist with the ongoing management and optimization of media plans, ensuring plans remain aligned with campaign goals
- Coordinate with internal teams to support campaign reporting and performance insights
- Ensure accurate documentation and reconciliation of campaign activities
- Stay current on media trends, emerging platforms, and evolving planning best practices
Requirements
- 1–3 years of experience in media planning or related advertising/marketing roles, preferably in an agency environment
- Basic understanding of digital & traditional media channels, including TV, CTV, OLV, Paid Social,OOH
- Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
- Excellent communication, presentation, and interpersonal skills
- Ability to analyze information, identify patterns, and contribute thoughtful recommendations
- Self-motivated with the ability to work both independently and collaboratively
- Proficiency with Microsoft Office (Excel, PowerPoint, Word)
- Experience using media planning or research tools (e.g., Nielsen, Comscore, MRI, Simmons, etct.)
- Familiarity with digital platforms such as Meta, Google, or programmatic environments
Benefits
- Eastport Holdings offers a competitive benefits package including medical, dental, vision, life and disability coverage, HSA employer contributions, flexible spending accounts, employee assistance resources, paid time off, paid parental leave, and voluntary benefits designed to support your overall well-being.
Mindstream Media Group
We exist to give every client confidence that every dollar is stewarded with discipline and purpose driving smarter growth, scalable results, and lasting impact.Our mission is to make every brand feel bigger than its media budget.
Traffic Signals
Monthly Visitors
2.9K
Traffic Source Mix
Search
33.7%
Direct
44%
Referral
8.3%
Social
12%
Paid
1.6%
Headcount Trend
Current headcount: ~62
Marketing Team
Marketing Team Size
27 (44% of company)
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
2