Own the integrated marketing and communications workstream for OLLI at U of M, shaping branding, media, and member engagement across communities to drive awareness, participation, and volunteer involvement.

Brand & Awareness: Expand OLLI's presence in the community and elevate relevance to internal and external audiences.
Content & Channel Optimization: Monitor and improve website, social media, and email to boost engagement among members and volunteers.
Strategic Communications & Outreach: Develop multi-audience formats and lead a holistic marketing, communications, and engagement strategy aligned with the mission.

Job Description

Responsibilities

Expand the branding and awareness of OLLI in the community
Collaborate with other OLLI personnel and committees to increase membership, particularly among multiple communities
Monitor and evaluate ongoing effectiveness of the website and social media
Monitor and evaluate ongoing effectiveness of OLLIs email and other communications and recommend changes as appropriate to ensure the membership and volunteers are engaged
Develop communication formats that meet the multiple needs of members and volunteers
Create collateral materials (e.g. flyers, brochures, etc.)
Creates an emergency plan for communicating unexpected events in the organization
Develop and execute a comprehensive marketing, communications, and engagement strategy aligned with Osher Lifelong Learning Institute's mission and strategic objectives
Develop awareness campaigns, including building and executing communication strategies to elevate internal/external and community brand awareness, image, and relevance of Osher Lifelong Learning Institute at U of M
Plan, direct, monitor and evaluate segmented public relations efforts for Osher Lifelong Learning Institute Selected programs

Michigan Medicine

Michigan Medicine, based in Ann Arbor, Michigan, is part of one of the world’s leading universities.Michigan Medicine is a premier, highly ranked academic medical center and award-winning health care system with state-of-the-art facilities. Our vision is to create the future of health care through scientific discovery, innovations in education, and the most effective and compassionate care. We want to be the leader in health care, health care reform, and biomedical innovation.Michigan Medicine includes the U-M Hospitals and Health Centers; the U-M Medical School and its Faculty Group Practice; one of the nation's largest biomedical research communities; and education programs that train thousands of future health professionals and scientists each year. We were formerly known as the University of Michigan Medical Center; today that term applies generally to the collection of buildings on our main medical campus in Ann Arbor. We have a close partnership with the U-M School of Nursing and other health sciences schools at U-M. Through the Michigan Health Corporation, we are able to form partnerships outside of our University.

Ann Arbor, Michigan, USA

14K employees (206 in marketing)

www.michiganmedicine.org

Traffic Signals

Monthly Google Ads Budget

$45

Headcount Trend

Current headcount: ~14.3K

Marketing Team

Marketing Team Size

137 (1% of company)

Recent News

Michigan Medicine meets Michigan nature through art at D. Dan and Betty Kahn Health Care Pavilion

Oct 15, 2025 • michiganmedicine.org

Researchers find a targeted approach to shut down prostate cancer growth

Oct 14, 2025 • michiganmedicine.org

A new era in health care: How Michigan Medicine is using AI

Oct 9, 2025 • The Michigan Daily

Responsibilities

Expand the branding and awareness of OLLI in the community
Collaborate with other OLLI personnel and committees to increase membership, particularly among multiple communities
Monitor and evaluate ongoing effectiveness of the website and social media
Monitor and evaluate ongoing effectiveness of OLLIs email and other communications and recommend changes as appropriate to ensure the membership and volunteers are engaged
Develop communication formats that meet the multiple needs of members and volunteers
Create collateral materials (e.g. flyers, brochures, etc.)
Creates an emergency plan for communicating unexpected events in the organization
Develop and execute a comprehensive marketing, communications, and engagement strategy aligned with Osher Lifelong Learning Institute's mission and strategic objectives
Develop awareness campaigns, including building and executing communication strategies to elevate internal/external and community brand awareness, image, and relevance of Osher Lifelong Learning Institute at U of M
Plan, direct, monitor and evaluate segmented public relations efforts for Osher Lifelong Learning Institute Selected programs