3 weeks ago
Marketing Operations Manager
The Inland Real Estate Group of Companies
USA (Remote)Full time$96K/yr – $126K/yr
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Marketing Operations Manager
USA (Remote)
$96K/yr – $126K/yrMid Level7+ years expFull time
Posted 3 weeks ago
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Job Summary
Own the marketing operations and tech stack to drive scalable, data-informed campaigns across channels, with tight cross-functional alignment and rigorous governance.
- Growth Infrastructure: Design and optimize workflows, standards, and tooling to scale campaigns and improve delivery velocity.
- Lifecycle & Data: Lead lead flow, segmentation, routing, and lifecycle marketing to lift conversions and retrieval of customers.
- Performance & Ops: Track GA4/CRM/MA metrics, deliver actionable insights, and ensure on time, on budget execution.
Job Description
Responsibilities
- Design and optimize marketing workflows, processes, and systems to improve efficiency and scalability across all campaigns.
- Align cross-functional teams (marketing, operations, revenue management, IT) to ensure seamless execution.
- Establish governance, standards, and best practices across the marketing organization.
- Oversee the execution of integrated marketing campaigns across digital, email, SEO, and local marketing channels.
- Define campaign goals, timelines, and success metrics; ensure on-time, on-budget delivery.
- Coordinate internal stakeholders and agency partners to maintain alignment and accountability.
- Own lead management strategy, including lead flow, scoring, segmentation, and routing.
- Optimize lead-to-rental conversion through improved processes, automation, and system integration.
- Partner with operations and sales teams to ensure effective follow-up and customer experience.
- Manage marketing data integrity, tracking, and reporting across platforms (GA4, CRM, marketing automation tools).
- Define and monitor KPIs including conversion rates, cost-per-lead, occupancy impact, and engagement metrics.
- Deliver actionable insights to improve campaign performance and inform strategic decisions.
- Oversee the marketing technology stack, including CRM, marketing automation, analytics, and reporting tools.
- Ensure proper integration between platforms to enable accurate tracking and efficient workflows.
- Identify and implement new tools or enhancements to improve marketing effectiveness.
- Partner with leadership and finance to manage marketing budgets, track spend and optimize allocation.
- Ensure campaigns and initiatives are delivered within established timelines and financial targets.
- Manage external agency and vendor relationships, ensuring alignment with strategy, quality standards, and performance expectations.
- Oversee execution while maintaining internal ownership of strategy, data, and results.
The Inland Real Estate Group of Companies
The Inland Real Estate Group of Companies, Inc. (“Inland”) is one of the nation’s largest commercial real estate and finance groups. With more than 50 years of integrity, expertise and innovation in the industry, Inland is a business incubator that specializes in creating, developing and supporting Inland member companies that provide real estate and real estate-related services. With an industry leading track record of results, Inland member companies cumulatively employ more than 1,000 people nationwide. To date, Inland has acquired more than $48 billion in commercial real estate and owned and managed hundreds of millions of square feet of commercial property and over 84,000 apartment units in 49 states. Inland also has the distinction of being the 2009, 2014, and 2017 Better Business Bureau Torch Award Winner for Ethics in the Marketplace. For more information, visit www.inlandgroup.com.
Traffic Signals
Monthly Visitors
7K
Traffic Source Mix
Search
28.4%
Direct
56.8%
Referral
5.6%
Social
8%
Paid
1.1%
Headcount Trend
Current headcount: ~659
Marketing Team
Marketing Team Size
31 (5% of company)
Marketing Roles Posted (Last 30 Days)
1