5 weeks ago
Insight Analyst - Marketing
Bally's Interactive
Jersey City, NJ (On-site)Full time$65K/yr – $75K/yr
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Insight Analyst - Marketing
Jersey City, NJ (On-site)
$65K/yr – $75K/yrMid LevelFull time
Posted 5 weeks ago
Job Summary
Own and drive data-driven initiatives to optimize acquisition, retention, and player experience across Ballys Interactive.
- Translate business priorities into analytical opportunities with Marketing and Product teams
- Provide actionable insights from multi-source data to improve Sports and iGaming products
Job Description
Responsibilities
- Partner with teams across the business to identify opportunities to grow Bally’s Interactive and improve the player experience.
- Work closely with Marketing and Product teams to understand business priorities and translate them into meaningful analytical opportunities.
- Analyze data from multiple sources to uncover trends, opportunities, and actionable insights.
- Provide analysis and recommendations to help improve acquisition, conversion, and retention across Sports and iGaming products.
- Support the NA Marketing Leadership Team with data-driven insights to inform business and marketing decisions.
- Use creative thinking and analytical techniques to identify opportunities to improve business and product operations and the onsite player experience.
- Explore new software, tools, and analytical techniques to enhance the quality and effectiveness of analysis.
- Identify opportunities to improve existing processes and incorporate data more effectively into business decisions.
- Communicate analytical findings and recommendations clearly and positively to help drive meaningful change.
- Collaborate with colleagues to brainstorm ideas, share knowledge, and develop new approaches to solving business challenges.
Bally's Interactive
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play.Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet Sportsbook, Vera&John, Virgin Games and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.
Founded in 2021
Providence, Rhode Island, USA
1.3K employees (159 in marketing)
Salaries
Posted range
$65K/yr – $75K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
78 (6% of company)
Median Career Experience
9 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Kyle Duthie
Director, Brand & Partnerships
At the company for 2 years 5 months
Thomas A. Berman
Director of Sportsbook Marketing Retention & Operations - North America
At the company for 3 years
Corey Fishman
Sportsbook Retention Marketing Manager
At the company for 2 years 8 months
Scott Williams
Marketing Insight Manager
At the company for 6 years 5 months
Traffic Signals
Monthly Visitors
11.1K
Traffic Source Mix
Search
31.2%
Direct
49.8%
Referral
10.5%
Social
6.6%
Paid
1.6%
Headcount Trend
Current headcount: ~1.3K