8 days ago
Digital Media Manager
Campus Apartments
New York, USA (Hybrid)Full time$120K/yr – $125K/yr
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Digital Media Manager
New York, USA (Hybrid)
$120K/yr – $125K/yrSenior Level3+ years expFull time
Posted 8 days ago
Job Summary
Own and optimize paid media and SEO/ AEO programs to drive enrollment goals and CVR, through data-driven campaigns, content creation, technical SEO work, and cross-functional collaboration.
- Lead paid media across Meta and Google Ads and coordinate with lifecycle/social teams
- Own organic search strategy, content planning, and technical SEO priorities
Job Description
Responsibilities
- Paid Media (50%) - Manage and optimize paid campaigns for select programs on Meta and Google Ads under direction of Sr. Manager, Performance & Lifecycle Marketing — you're inheriting existing campaigns, not building from scratch
- Paid Media (50%) - Support enrollment and application goals for specific programs by coordinating with lifecycle and social teams
- Paid Media (50%) - Contribute to CVR goals by identifying opportunities across the paid funnel
- Paid Media (50%) - Pull and interpret campaign performance data; surface insights clearly and quickly
- SEO and AEO (50%) - Own organic search strategy and execution — keyword research, content planning, technical SEO priorities, and on-page optimization
- SEO and AEO (50%) - Create content yourself: blog posts, organic landing pages, and program pages. You'll also coordinate content from Campus faculty, staff, and students
- SEO and AEO (50%) - Build and manage SEO and AEO reporting in SEMrush — rank tracking, coverage monitoring, traffic analysis — and translate the numbers into clear business decisions
- SEO and AEO (50%) - As needed, work closely with product and engineering to brief and prioritize technical SEO improvements — Core Web Vitals, schema implementation, crawl coverage, site architecture
- SEO and AEO (50%) - Drive link building through outreach and authentic content placement
- SEO and AEO (50%) - Stay current on AEO best practices and structure content accordingly
Requirements
- Hands-on experience with Meta Ads and Google Ads — you've managed campaigns in the the platforms, not just reviewed reports
- 3+ years of SEO experience in a fast-paced / start up environment, including at least one year in a strategic capacity — you've set direction, not just executed tasks
- Strong working knowledge of GA4 and Google Search Console — you set up tracking, build reports, and know what the data means
- Experience with SEMrush or a comparable SEO platform
- Strong writer — you can produce clear, on-brand content yourself, not just brief others
Preferred
- Experience in a consumer-facing, enrollment-driven, or SaaS environment
- Familiarity with AEO and structured content for AI search visibility
- Experience coordinating content contributors across a team or organization
Benefits
- Medical, dental, and vision insurance
- 401(k) match
- Fertility benefits via Carrot
- Flexible Time Away + paid holidays
- In-office lunches for our NY Office (did we mention, we’re dog friendly? )
- Hybrid work schedule (Mon & Fri remote; Tues-Thurs in-office)
- Social events - happy hours, birthday celebrations, holiday parties, & more!
- Opportunity to make an impact – you’ll be an integral player in bringing our vision to life
- Where we’re located: Tribeca, NY
Campus Apartments
Campus Apartments, LLC, is one of the nation’s largest providers of on- and off-campus student housing. The company has $2 billion in assets under management in 24 states, serving more than 70 colleges and universities.Since our founding in 1958, we've remained focused on providing high quality housing facilities to college and university communities across the country. Our portfolio consists of garden-style, mid-rise, and high-rise assets, as well as mixed-use and urban scattered-site housing. Campus Apartments’ capital resources, coupled with a creative and flexible approach, strong balance sheet, and reputation as a best-in-class operator, have positioned the company as a partner of choice among colleges and universities, local and regional developers and investors seeking third party services. A commitment to excellence, integrity and smart growth are the hallmarks of Campus Apartments. Our management team remains anchored to our founder's simple mission of providing high quality, well-managed real estate that exceeds the expectations of residents, university administrators, business partners and other stakeholders within the communities we serve.
Founded in 1958
Philadelphia, Pennsylvania, USA
395 employees (22 in marketing)
Salaries
Posted range
$120K/yr – $125K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
21 (5% of company)
Median Tenure
13.7 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
6.6K
Traffic Source Mix
Search
29.3%
Direct
46.7%
Referral
6.2%
Social
16.2%
Paid
1.5%
Headcount Trend
Current headcount: ~395