Own and standardize programmatic media at Envision Horizons, defining methodology, training, and adoption across DSP, retail media, and MyHorizons, with a focus on scaling capabilities and managed spend.

Define EH’s best-practice methodology for programmatic across DSPs and retailer programs.
Build scalable playbooks, SOPs, and QA standards to enable growth with minimal headcount.

Job Description

Responsibilities

The Director of Programmatic Media is the internal authority on how Envision Horizons runs DSP and programmatic across retail media. This is a subject-matter-expert and enablement role, not an account role. You define our programmatic methodology, build the standards the DSP team works to, train the function, and keep EH ahead of platform change across both onsite and offsite display, video and CTV, and audience strategy built on retailer first-party data. You do not manage a book of clients or own account P&L. Your success is measured by the strength and repeatability of our programmatic capability, adoption of the medium across our client base, adoption of MyHorizons, and growth in managed ad spend.
- Define EH’s best-practice methodology for programmatic: audience strategy, line-item structure, supply strategy, bidding and pacing, creative rotation, frequency management, and incrementality measurement across Amazon DSP, The Trade Desk, and retailer-specific programmatic offerings, spanning both onsite and offsite display.
- Build the audience and measurement frameworks that use retailer first-party data, and codify methodology into playbooks, SOPs, QA standards, and MyHorizons so programmatic scales across accounts without proportional headcount.
- Set benchmarks and diagnostics for programmatic health (new-to-brand, reach and frequency, view-through and incrementality, full-funnel attribution) and define how teams interpret them.
- Serve as senior technical escalation for complex DSP problems, advising the strategist rather than taking the keys.
- Act as the programmatic function’s product partner to MyHorizons: identify, scope, and test new platform features for DSP and programmatic, and support their rollout and adoption. Serve as the voice of the DSP function into the MyHorizons roadmap.
- Increase use of MyHorizons across all EH team members, not only the DSP team, so the platform becomes the default way the agency runs and manages programmatic.
- Drive adoption of campaign automation within MyHorizons across the programmatic function.
- Run a regular internal training program for the DSP function: structured onboarding, recurring workshops, a defined skill ladder from junior trader to senior strategist, and refresher sessions as platforms change.
- Maintain a steady cadence of internal trainings that keep the whole strategist team current. This is a core part of the role, not an occasional add-on.

Preferred

- Deep, hands-on programmatic expertise with demonstrated mastery of at least Amazon DSP and The Trade Desk, plus a working understanding of the broader ad-tech ecosystem.
- Experience building programmatic measurement, especially audience strategy and incrementality, using retailer or first-party data.
- A history of building methodology and standards, not only running campaigns.
- Direct experience running internal training and upskilling programs.
- Experience working with a campaign management or automation platform, ideally including a role in scoping or testing new features and driving their adoption.
- Experience vetting and selecting third-party vendors or ad-tech partners.
- Working knowledge of clean rooms such as Amazon Marketing Cloud, with the ability to build that expertise further.
- Demonstrated ability to build relationships with retailer and DSP stakeholders to access beta programs.
- Comfort working across distributed, offshore teams.

Benefits

- Competitive base salary and commission, so your results and ambition are truly rewarded.
- Fully remote culture, with collaborative hubs in New York, Boston, Chicago, Denver, Salt Lake City, and Seattle; join us from anywhere, but connect where opportunity grows.
- Comprehensive health, vision, and dental insurance with a minimum company contribution, 401(k) match to plan for your future, and flexible PTO and wellness days to support both your personal and professional well-being.
- Career growth support, ongoing learning opportunities, 1:1 leadership coaching program, and structured mentorship opportunities.
- Engaging virtual team events and activities throughout the year.
- Partnership with Talkspace for free mental health support.

Envision Horizons LLC

4.0 Glassdoor

Envision Horizons is a top eCommerce agency with experience helping over 200 brands scale on Amazon. Our team of experts combines strategy, creativity, and proprietary technology to optimize all of the moving parts needed to scale our clients’ profitability and market share. At Envision Horizons, we know that maximizing your return on investment requires custom solutions. That’s why we offer full-service account management options for established brands, and a self-service software solution for brands who manage Amazon internally. Our core services, including SEO and product detail page optimization, PPC and DSP advertising strategy, and inventory planning and management, are designed to provide our clients with a strong foundation and a thriving Amazon business.

Founded in 2017

New York, New York, USA

59 employees (18 in marketing)

www.envisionhorizons.com

72% recommend to a friend

Traffic Signals

Monthly Visitors

15.2K

Traffic Source Mix

36.4%

Direct

49.3%

Referral

6.6%

Social

6.5%

Paid

1.1%

Headcount Trend

Current headcount: ~59

Marketing Team

Marketing Team Size

15 (25% of company)

Median Career Experience

7.5 years

Median Tenure

2.6 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Shep McAllister

Affiliate Marketing Director

At the company for 1 year 4 months

Taylar Allan

Director, Brand Management

At the company for 3 years 10 months

Recent News

Council Post: Evaluating And Selecting The Right Amazon Agency Partner

Jul 2, 2024 • Forbes

Laura Meyer on LinkedIn: #primeday2024 #amazonmarketingcloud #amc #customstrategies #amazonadpartner

Jul 2, 2024 • LinkedIn

Laura Meyer on LinkedIn: #amazonadspartner #canneslion #vacation | 20 comments

Jun 21, 2024 • LinkedIn

Responsibilities

The Director of Programmatic Media is the internal authority on how Envision Horizons runs DSP and programmatic across retail media. This is a subject-matter-expert and enablement role, not an account role. You define our programmatic methodology, build the standards the DSP team works to, train the function, and keep EH ahead of platform change across both onsite and offsite display, video and CTV, and audience strategy built on retailer first-party data. You do not manage a book of clients or own account P&L. Your success is measured by the strength and repeatability of our programmatic capability, adoption of the medium across our client base, adoption of MyHorizons, and growth in managed ad spend.
- Define EH’s best-practice methodology for programmatic: audience strategy, line-item structure, supply strategy, bidding and pacing, creative rotation, frequency management, and incrementality measurement across Amazon DSP, The Trade Desk, and retailer-specific programmatic offerings, spanning both onsite and offsite display.
- Build the audience and measurement frameworks that use retailer first-party data, and codify methodology into playbooks, SOPs, QA standards, and MyHorizons so programmatic scales across accounts without proportional headcount.
- Set benchmarks and diagnostics for programmatic health (new-to-brand, reach and frequency, view-through and incrementality, full-funnel attribution) and define how teams interpret them.
- Serve as senior technical escalation for complex DSP problems, advising the strategist rather than taking the keys.
- Act as the programmatic function’s product partner to MyHorizons: identify, scope, and test new platform features for DSP and programmatic, and support their rollout and adoption. Serve as the voice of the DSP function into the MyHorizons roadmap.
- Increase use of MyHorizons across all EH team members, not only the DSP team, so the platform becomes the default way the agency runs and manages programmatic.
- Drive adoption of campaign automation within MyHorizons across the programmatic function.
- Run a regular internal training program for the DSP function: structured onboarding, recurring workshops, a defined skill ladder from junior trader to senior strategist, and refresher sessions as platforms change.
- Maintain a steady cadence of internal trainings that keep the whole strategist team current. This is a core part of the role, not an occasional add-on.

Preferred

- Deep, hands-on programmatic expertise with demonstrated mastery of at least Amazon DSP and The Trade Desk, plus a working understanding of the broader ad-tech ecosystem.
- Experience building programmatic measurement, especially audience strategy and incrementality, using retailer or first-party data.
- A history of building methodology and standards, not only running campaigns.
- Direct experience running internal training and upskilling programs.
- Experience working with a campaign management or automation platform, ideally including a role in scoping or testing new features and driving their adoption.
- Experience vetting and selecting third-party vendors or ad-tech partners.
- Working knowledge of clean rooms such as Amazon Marketing Cloud, with the ability to build that expertise further.
- Demonstrated ability to build relationships with retailer and DSP stakeholders to access beta programs.
- Comfort working across distributed, offshore teams.

Benefits

- Competitive base salary and commission, so your results and ambition are truly rewarded.
- Fully remote culture, with collaborative hubs in New York, Boston, Chicago, Denver, Salt Lake City, and Seattle; join us from anywhere, but connect where opportunity grows.
- Comprehensive health, vision, and dental insurance with a minimum company contribution, 401(k) match to plan for your future, and flexible PTO and wellness days to support both your personal and professional well-being.
- Career growth support, ongoing learning opportunities, 1:1 leadership coaching program, and structured mentorship opportunities.
- Engaging virtual team events and activities throughout the year.
- Partnership with Talkspace for free mental health support.