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CarMax logo
3 months ago

Manager, Consumer Insights

CarMax

Richmond, VA (Unknown)Full time
CarMax logo
4 months ago

Manager, Marketing Analytics

CarMax

Richmond, VA (On-site)Full time

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2 jobs
CarMax logo

Manager, Consumer Insights

CarMax

Richmond, VA (Unknown)

In-houseFull-timeManager5+ years exp.
3 months ago
CarMax logo

Manager, Marketing Analytics

CarMax

Richmond, VA (On-site)

In-houseFull-timeSenior level7+ years exp.
4 months ago
CarMax logo
CarMax

Manager, Consumer Insights

Richmond, VA (Unknown)

Salary Not AvailableManager5+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive research and analytics leadership on customer insights at CarMax, turning data into strategic opportunities and guiding cross-functional decisions.

  • Own design and leadership of qualitative and quantitative research initiatives and reporting.
  • Must-have: 5+ years in customer analytics/research and ability to translate data into strategy.
  • Standout: Cross-functional influence, vendor management, and team mentorship.

Job Description

Drive research and analytics leadership on customer insights at CarMax, turning data into strategic opportunities and guiding cross-functional decisions.

  • Own design and leadership of qualitative and quantitative research initiatives and reporting.
  • Must-have: 5+ years in customer analytics/research and ability to translate data into strategy.
  • Standout: Cross-functional influence, vendor management, and team mentorship.
CarMax logo

CarMax

3.7 Glassdoor

We're fueled by a common goal: creating an iconic car-buying experience. We make car-buying fair, accessible, and joyful for all. We are committed to making progress in how we positively impact our society, now and in the future. Above all, we care about people. We are committed to putting people first, including our associates, customers, and communities. Spark positive change alongside us. Here’s your chance to leave a mark. Find the purpose, tools, and resources to go for greatness with teammates by your side. We offer benefits and resources to help make your best life happen. Professional growth and limitless opportunities await. There's no better place to be.

Founded in 1993
Henrico, Virginia, USA
17K employees (646 in marketing)
carmax.com
68% recommend to a friend
71% CEO approval

Traffic Signals

Monthly Visitors
14.7M
Monthly Google Ads Budget
$8.1M
Traffic Source Mix
Search
48.5%
Direct
44%
Referral
5%
Social
0.7%
Paid
1.6%

Headcount Trend

Current headcount: ~17.3K

Marketing Team

Marketing Team Size
322 (2% of company)
Median Career Experience
16 years
Median Tenure
8.3 years
Marketing Roles Posted (Last 30 Days)
2

People

Marketing Leadership

Sarah Lane
Sarah Lane
Senior Vice President and Chief Marketing Officer
At the company for 23 years 7 months
Kyle Kuklinski
Kyle Kuklinski
Assistant Vice President, Marketing Strategy - Customer Acquisition
At the company for 21 years 1 month
Shawn Petrou
Head of Marketing Analytics - Director (Executive Level)
At the company for 5 years
Brandon Hiner
Brandon Hiner
Senior Art Director, Brand + Digital Content
At the company for 3 years

Funding

Total Funding
$98.2M
Last Raise
$98.2M
Post IPO Equity, 5 years ago

Funding History

  • Jun 2021
    Post IPO Equity • $98.2M

Recent News

You can buy a BMW iX for nearly half its original price on CarMax
Dec 9, 2025 • USA Today
Carmax Announces Third Quarter Conference Call
Nov 25, 2025 • Yahoo Finance
CarMax (KMX): Rethinking Valuation After Lawsuits, CEO Exit, and Slump in Used Car Sales
Nov 22, 2025 • Yahoo Finance
CarMax opens its first Arkansas car lot in Rogers
Nov 20, 2025 • The Arkansas Democrat-Gazette
Paige Bueckers and Donovan Mitchell Take the Wheel for CarMax
Nov 19, 2025 • Muse by Clio
CarMax Stock Prediction: Where Analysts See the Stock Going by 2028
Nov 18, 2025 • TIKR.com
CarMax taps Paige Bueckers, Donovan Mitchell for ‘Wanna Drive?’ campaign
Nov 17, 2025 • Sports Business Journal
Is CarMax a Value Opportunity After a 12.7% Bounce and Sharp Recent Drop?
Nov 14, 2025 • Yahoo Finance
CarMax (KMX) Is Down 15.7% After Leadership Overhaul and Legal Challenges - Has the Narrative Shifted?
Nov 13, 2025 • Yahoo Finance
NWSL Stars to Compete in Third Annual NWSL Skills Challenge, Presented by CarMax | News | NWSLsoccer.com
Nov 12, 2025 • NWSL
Robbins Geller Rudman & Dowd LLP Announces that CarMax, Inc. (KMX) Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit
Nov 8, 2025 • PR Newswire
CarMax (KMX): Evaluating Valuation After Recent Share Price Declines
Nov 7, 2025 • Yahoo Finance
Deadline Alert: CarMax, Inc. (KMX) Shareholders Who Lost Money Urged to Contact Glancy Prongay & Murray LLP About Securities Fraud Lawsuit
Nov 7, 2025 • Business Wire
KMX LAWSUIT ALERT: Levi & Korsinsky Notifies CarMax, Inc. Investors of a Class Action Lawsuit and Upcoming Deadline
Nov 7, 2025 • Morningstar
CarMax Analysts Throw in the Towel as Road Ahead Gets Murkier
Nov 7, 2025 • Bloomberg.com
KMX INVESTOR ALERT: Bronstein, Gewirtz & Grossman LLC Announces that CarMax, Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit
Nov 7, 2025 • Morningstar
CarMax, big Richmond-area employer, ousts its CEO as sales slump
Nov 7, 2025 • RealRadio804
CarMax orders employees back to office; terminates CEO
Nov 7, 2025 • WTVR.com
CarMax fires CEO Nash, orders employees back to office 4 days a week
Nov 7, 2025 • Richmond BizSense
Coral Academy of Science Las Vegas, the CarMax Foundation, and KABOOM! Unveil Kid-Designed Playground at Coral Academy of Science Las Vegas Eastgate Campus
Nov 7, 2025 • Nevada Business Magazine
CarMax rings alarm on used car market, drags Carvana down
Nov 7, 2025 • Yahoo Finance
CarMax Sacks CEO and Slashes Outlook
Nov 7, 2025 • The Wall Street Journal
CarMax rings alarm on used car market, drags Carvana down
Nov 7, 2025 • TheStreet
CarMax CEO abruptly steps down, Peloton recalls 800K+ bikes
Nov 6, 2025 • Yahoo Finance
CarMax, eyeing improved profitability, finance penetration, replaces CEO
Nov 6, 2025 • Auto Finance News
CarMax CEO is stepping down
Nov 6, 2025 • WWBT
CarMax: Bad News Piles Up As CEO Ousted (NYSE:KMX)
Nov 6, 2025 • Seeking Alpha
Daily 5 report for Nov. 6: CarMax fires CEO Bill Nash after the company fails to keep up with Carvana
Nov 6, 2025 • Automotive News
CarMax’s Debacle Is a Clear Sign of Economic Trouble
Nov 6, 2025 • Bloomberg.com
Richmond-based CarMax says CEO is stepping down, appoints interim leadership
Nov 6, 2025 • WRIC ABC 8News
CarMax Cuts Ties With CEO, Expects Weak Third Quarter
Nov 6, 2025 • The Wall Street Journal
David McCreight Named Interim CEO at CarMax; Board Chair Tom Folliard to Serve as Interim Executive Chair
Nov 6, 2025 • citybiz
CarMax Stock Plunges on CEO Change. What’s Behind the Surprise.
Nov 6, 2025 • Barron's
Does CarMax (KMX) Have the Potential for Price Improvement?
Nov 6, 2025 • Yahoo Finance
CarMax appoints interim CEO as company faces sales decline
Nov 6, 2025 • Investing.com
CarMax names David McCreight as interim CEO, expects Q3 comparable used unit sales to fall 8%–12%
Nov 6, 2025 • Seeking Alpha
CarMax Announces Leadership Changes
Nov 6, 2025 • Business Wire
CarMax CEO Bill Nash fired amid weak financials; interim chief named
Nov 6, 2025 • Automotive News
CarMax stock falls 24% as CEO steps down, used car retailer releases weak outlook
Nov 6, 2025 • cnbc.com
CarMax shares tumble after weak Q3 outlook and the unexpected CEO departure
Nov 6, 2025 • CBT News
CarMax CEO Bill Nash is out effective December 1
Nov 6, 2025 • Car Dealership Guy News
CarMax Cuts Ties With CEO, Expects Weak Third Quarter
Nov 6, 2025 • The Wall Street Journal
CarMax's longtime CEO Bill Nash to depart; shares plunge
Nov 6, 2025 • Reuters
CarMax announces CEO transition
Nov 6, 2025 • Auto Remarketing
CarMax CEO is stepping down
Nov 6, 2025 • WWBT
CarMax CEO out after nearly a decade
Nov 6, 2025 • Virginia Business
CarMax announces leadership changes days after cutting hundreds of jobs
Nov 6, 2025 • WTVR.com
CarMax, Inc. (KMX) Faces Securities Class Action Amid Problems with Q2 Growth, Unexpected $142 Million Loss Provision -- Hagens Berman
Nov 5, 2025 • PR Newswire
CarMax Earns Recognition as the Top Automotive Marketplace on Newsweek’s America’s Best Customer Service 2026 List
Nov 3, 2025 • Yahoo Finance
How CarMax's (KMX) Shift from S&P 500 to S&P 600 May Affect Investor Positioning
Oct 30, 2025 • Yahoo Finance
CarMax lays off hundreds, including two dozen locally
Oct 30, 2025 • Richmond BizSense
Fortune 500 retailer CarMax lays off 350 employees
Oct 30, 2025 • Virginia Business
CarMax cuts hundreds of jobs, 'remains confident' in long-term strategy
Oct 29, 2025 • WTVR.com
‘I’m devastated,’ CarMax cuts around 350 positions nationwide, 25 in Richmond
Oct 29, 2025 • WWBT
Rosen Law Firm Encourages CarMax, Inc. Investors to Inquire About Securities Class Action Investigation – KMX
Oct 28, 2025 • Business Wire
CarMax (KMX): Valuation in Focus After Earnings Drop and Legal Scrutiny
Oct 26, 2025 • simplywall.st
KMX INVESTORS: CarMax, Inc. Hit with Securities Fraud
Oct 24, 2025 • GlobeNewswire
KMX Investors Have Opportunity to Join CarMax, Inc. Fraud Investigation with the Schall Law Firm
Oct 23, 2025 • PR Newswire
Is CarMax Set for a Comeback After Plunging 47% in 2025?
Oct 20, 2025 • Yahoo Finance
CarMax Faces Omni-Channel Uncertainty as Morgan Stanley Cuts Target
Oct 19, 2025 • Yahoo Finance
CarMax stock hits 52-week low at 42.73 USD
Oct 17, 2025 • Investing.com
CARMAX INVESTIGATION REMINDER: Bragar Eagel & Squire, P.C.
Oct 16, 2025 • GlobeNewswire
CarMax (KMX): Buy, Sell, or Hold Post Q3 Earnings?
Oct 15, 2025 • Yahoo Finance
CarMax, Inc. (KMX) Faces Investor Scrutiny After Unexpected $142 Million Loss Provision Sends Shares Tumbling -- Hagens Berman
Oct 14, 2025 • PR Newswire
PODCAST: CarMax CMO Sarah Lane on retailer's journey from used-car 'challenger' to 'leader'
Oct 10, 2025 • Auto Remarketing
KMX SECURITIES NOTICE: CarMax, Inc. Securities Fraud
Oct 10, 2025 • GlobeNewswire
Insider Spends US$500k Buying More Shares In CarMax
Oct 9, 2025 • simplywall.st
Did Weak Q2 Results and Cost Cuts Just Shift CarMax's (KMX) Investment Narrative?
Oct 9, 2025 • Yahoo Finance
Why CarMax Plunged in September
Oct 8, 2025 • The Motley Fool
Why CarMax Plunged in September
Oct 8, 2025 • Nasdaq
CarMax’s ‘Wanna Drive’ Campaign: Making Buying Used Cars Easier
Oct 6, 2025 • Forbes
Carvana has a ‘competitive moat’ over CarMax. But don’t sleep on CarMax’s stock, Morgan Stanley says.
Oct 2, 2025 • MarketWatch
CarMax leans on AI, tech investments to trim $150M in costs
Oct 2, 2025 • CIO Dive
Carvana vs CarMax: Why their loan troubles are dictating the used car market—and what dealers are doing about it
Oct 1, 2025 • Car Dealership Guy News
The 5 Most Interesting Analyst Questions From CarMax’s Q3 Earnings Call
Oct 1, 2025 • Yahoo Finance
CarMax Stock Just Tanked. Time to Buy?
Sep 27, 2025 • The Motley Fool
CarMax (KMX) Falls to All-Time Low as Q2 Earnings Disappoint
Sep 26, 2025 • Yahoo Finance
CarMax shares tumble 20% after earnings miss, lowest close since March 2020
Sep 26, 2025 • CBT News
CarMax Stock Slumps 20% as Revenue and Earnings Miss Estimates
Sep 26, 2025 • TIKR.com
Why CarMax Stock Crashed Today
Sep 25, 2025 • The Motley Fool
CarMax sees surprise drop in used-car sales even at lower prices, and the stock dives
Sep 25, 2025 • MarketWatch
Earnings Snapshot: CarMax misses Q2 estimates; plans $150M in cost cuts over 18 months
Sep 25, 2025 • Seeking Alpha
CarMax stock plummets 20% following 'challenging' quarter
Sep 25, 2025 • CNBC
Earnings call transcript: CarMax Q2 2025 earnings miss, stock plunges 22%
Sep 25, 2025 • Investing.com
CarMax Profit Sinks on Weaker Used Car Sales
Sep 25, 2025 • The Wall Street Journal
CarMax Earnings: Magnitude of Consumers’ Unwillingness to Buy Is a Negative Surprise
Sep 25, 2025 • Morningstar
Why CarMax (KMX) Shares Are Falling Today
Sep 25, 2025 • Yahoo Finance
Sudden depreciation in used car values hits CarMax hard
Sep 25, 2025 • Axios
CarMax Stock Falls 20% on Earnings as Used Car Sales and Prices Decline
Sep 25, 2025 • Barron's
CarMax, Inc.(NYSE:KMX) dropped from FTSE All-World Index
Sep 22, 2025 • MarketScreener
CarMax (KMX): Assessing Valuation After Strong Quarterly Earnings and Sales Growth
Sep 13, 2025 • Yahoo Finance
Q2 Rundown: CarMax (NYSE:KMX) Vs Other Vehicle Retailer Stocks
Sep 9, 2025 • Yahoo Finance
CarMax Announces Second Quarter Conference Call
Sep 4, 2025 • Morningstar.com
Is CarMax A Reliable Place To Buy & Sell Used Cars? Here's What Users Have To Say
Sep 1, 2025 • SlashGear.com
CarMax Announces Second Quarter Conference Call
Aug 31, 2025 • Business Wire
CarMax unveils new brand positioning to spotlight its omnichannel experience
Aug 25, 2025 • Auto Remarketing
CarMax unveils a fresh look and creative approach for a new era of car buying
Aug 25, 2025 • Ad Age
CarMax Spins a Silly Auto-Buying Soundtrack
Aug 25, 2025 • Muse by Clio
CarMax is Shaping the Future of Car Shopping with New “Wanna Drive?” Brand Positioning and Tagline
Aug 25, 2025 • GlobeNewswire
Long-Term Car Loans Become More Common as Average Price Rises
Aug 25, 2025 • PYMNTS.com