5 hrs ago
Senior Art Director
West Cary Group
Richmond, VA (On-site)Full time$95K/yr – $104K/yr
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Senior Art Director
Richmond, VA (On-site)
$95K/yr – $104K/yrSenior Level7+ years expFull time
Posted 5 hrs ago
Job Summary
Own and lead end-to-end visualization and campaign development, driving creative across channels from concept to final product while collaborating with UX, copy, and vendors to deliver innovative, on-brief solutions.
- Lead the full visual campaign process from concept through final delivery
- Collaborate across creative, UX, and copy to translate strategy into memorable campaigns
Job Description
Responsibilities
- Inspires, leads, and drives the visualization process, from collaborative conceptualization through final product
- Develops original, strategically grounded campaign ideas that can extend across channels and executions.
- Lead brainstorming sessions to develop creative based on client intent
- Provides creative solutions that deliver on the brief in unique and innovative ways and maintain an exceptional design aesthetic
- Understands the business need behind client feedback and works with creative leadership to find the strongest creative solution.
- Utilizes animation and video to deliver engaging content and customer experiences
- Collaborates with UX and digital teams to ensure creative ideas translate effectively into digital experiences.
- Translates strategy and human insight into simple, memorable creative ideas.
- Manages multiple assignments while maintaining creative quality and meeting agreed-upon deadlines.
- Partners closely with copywriters to concept, develop and refine integrated campaign ideas.
Requirements
- Minimum 7 to 10 years of experience in art direction/design
- Bachelor’s degree in a visual arts program or related field or equivalent work experience required.
- Must be proficient in Adobe Creative Suite (Photoshop, InDesign, Illustrator) and Microsoft applications
- Adobe After Effects is a plus (MacIntosh platform)
- Extremely detail-oriented and organized, with strong visual design skills, layout, typography and high graphic standards
- Strong communication skills and ability to lead direct reports
- Ability to thrive in a team
- Strong understanding of social media and web technology
- Previous ad agency experience is a must
- Previous experience in all print media desired
West Cary Group
West Cary Group is a full-service, minority-owned advertising, technology and communications agency founded in 2007 by Moses Foster. Our firm uniquely operates as a delivery engine capable of executing on insights throughout the customer journey, courtesy of a broad range of talent in a one-stop shop. We specialize in merging award-winning creative with rigorous data analysis to create marketing campaigns with truly measurable outcomes. Our fundamental belief is that diversity of thought is our most powerful asset. By building teams with diverse experiences, skill sets, backgrounds and perspectives, we create a much stronger competency base.
Salaries
Posted range
$95K/yr – $104K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
18 (16% of company)
Median Career Experience
11 years
Median Tenure
9.7 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Traffic Signals
Monthly Visitors
2.7K
Traffic Source Mix
Search
28.9%
Direct
46.5%
Referral
5.8%
Social
17.2%
Paid
1.5%
Headcount Trend
Current headcount: ~115
Recent News
Links
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