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Collectively logo
5 months ago

Creative Strategy Lead, Influencer

Collectively

New York, USA (Remote)Full time$150K/yr – $165K/yr
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Collectively logo

Creative Strategy Lead, Influencer

Collectively

New York, USA (Remote)

$150K/yr - $165K/yrAgencyFull-timeSenior level2+ years exp.
5 months ago
Previous12
Collectively logo
Collectively

Creative Strategy Lead, Influencer

New York, USA (Remote)

$150K/yr – $165K/yrSenior Level2+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead the Creative Strategy & Development function, managing two Senior Creatives and shaping high-stakes campaigns.

  • Must-have: 7+ years in social-first/influencer-driven campaigns with leadership experience
  • Standout: cross-functional impact across Strategy, BD, and Account teams

Job Description

Responsibilities

  • Lead and Develop the Creative Team — You'll manage and mentor a team of two Senior Creatives, overseeing their growth, day-to-day output, and creative development. You resource them strategically across incoming projects and pitches, match the right creative to the right brief, and create the conditions for them to do their best work. You push the thinking—reviewing concepts with a sharp eye, asking the harder questions, and elevating ideas from good to great.
  • Vet Incoming Briefs and Set Creative Direction — Before a brief hits the team, it comes through you. You'll assess incoming requests, ask the right questions to sharpen the creative problem, and set a clear direction that gives the team a running start. You know how to identify which briefs have real creative potential and how to reframe the ones that don’t—yet.
  • Be a Senior Creative in Your Own Right — This isn't a purely managerial role. You'll lean in and contribute directly to the work—reviewing and pushing concepts and presenting the work—especially on the highest-stakes pitches where Collectively's creative reputation is on the line. You lead by example, and your creative instincts are as sharp as ever.
  • Represent Collectively In-Market — You'll show up as a senior creative voice for Collectively in client conversations, industry events, and pitch settings—building relationships, establishing credibility, and putting a human face on our creative ambition. You're comfortable in the room and know how to make the work land.
  • Turn Insights into Ideas — Great creative doesn't start from a blank page—it starts from a tension. You'll work closely with strategists to absorb audience research, digital trend signals, and category context, then guide the team in transforming that raw material into ideas with genuine creative conflict at their core: the friction between what a brand stands for and what culture is demanding, between what Gen Z expects and what surprises them, between the familiar and the unexpected. That tension is what makes ideas magnetic.
  • Collaborate Closely with Peer Teams — You'll work in close partnership with your peers across Client Strategy, Business Development, and Strategic Development to build integrated, best-in-class work. This isn't a handoff culture—you're in the room together from brief to presentation, bringing creative thinking to bear at every stage and making sure strategy and creative are building toward the same vision. You thrive in this kind of collaborative environment and know that the best work comes from those relationships being tight.
  • Cross-Functional Partnership — You'll partner closely with Business Development and Client Partnerships to bring creative thinking to business opportunities across net new pitches and key client programs. You're comfortable moving between teams and genuinely enjoy the variety—one week cracking a campaign for a big CPG brand, the next in the world of luxury, beauty, or B2B tech. You flex your creative instincts to fit the category without losing your edge. And while social is home base, you're equally comfortable thinking beyond it: from influencer-led events and experiential activations to influencer-led TV spots and fully integrated campaigns that show up everywhere a brand needs to be.
  • Tapped into Culture + Trends — You'll help lead creative trend reporting and POV development, keeping teams wired into what's shaping digital culture, social platforms, and Gen Z behavior in real time. You know the difference between a trend worth chasing and one that's already peaked—and you know how to use that intelligence to build creative ideas with longevity, not just virality.
Collectively logo

Collectively

3.3 Glassdoor

Collectively—part of the Brandtech Group (formerly You & Mr Jones)—is a values-centered global social influence company providing our clients with the most sophisticated influencer marketing programs and the best tools, talent, and ideas for any social initiative. We combine the best technology of any SaaS platform with a high-touch, strategy-led services approach. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs. Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we’re known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations. In 2020, we were named by Built In Bay Area as one of the Best Small Companies to work for.

Founded in 2013
New York, New York, USA
200 employees (103 in marketing)
www.collectivelyinc.com
60% recommend to a friend
50% CEO approval

Traffic Signals

Monthly Visitors
11.8K
Monthly Google Ads Budget
$60
Traffic Source Mix
Search
26.1%
Direct
49.6%
Referral
7.2%
Social
15.4%
Paid
1.6%

Headcount Trend

Current headcount: ~200

Marketing Team

Marketing Team Size
47 (24% of company)
Median Career Experience
10.5 years
Median Tenure
3 years

People

Founders / CEO

Jacqueline Potter
Jacqueline Potter
Co-Founder
At the company for 6 years
Molly Rodau
Molly Rodau
Founder & CEO
At the company for 6 years 9 months

Recent News

Collectively Kind
Nov 11, 2025 • richmondmagazine.com
Collectively shaping digital standards, policies, processes and norms in 2024
Oct 30, 2025 • Association for Progressive Communications
As creator fees rise, so does the confusion over what to pay
Aug 6, 2025 • Digiday
Another sign the creator economy is growing up: brands hiring agencies of record
Jul 21, 2025 • Digiday
In Graphic Detail: Inside the state of the creator economy industrial complex
Jul 15, 2025 • Digiday
How Tresemmé’s influencer-first strategy turned a legacy brand into a Gen Z favorite
Jul 11, 2025 • Ad Age
Ad Age at Cannes 2025 - Custom Conversation with Collectively
Jul 10, 2025 • Ad Age
Ad Age at Cannes 2025 - Custom Conversation with Collectively
Jul 8, 2025 • Ad Age
Agencies create specialist units to help marketers’ solve for AI search gatekeepers
Jul 3, 2025 • Digiday
Brandtech: Brands Gain Visibility Into How LLMs Perceive Them
Jul 3, 2025 • Media Post
Happy Valley United Partners with Collectively and MiCamp Solutions
Jun 14, 2025 • nilnewsstand.com
GT vs DC, IPL 2025: Collectively driven Gujarat Titans, Delhi Capitals square off in Ahmedabad
Apr 18, 2025 • Sportstar
Collectively we secure the enterprise
Apr 18, 2025 • The Business Journals
Collectively speaking! - 25 Feb 2025 - My Weekly Magazine
Feb 25, 2025 • Readly
Collectively Owned Strategies (SSIR)
Nov 22, 2024 • Stanford Social Innovation Review
You & Mr Jones buys influencer marketing agency Collectively
Aug 7, 2020 • Mobile Marketer