7 days ago
Digital Marketing & Technology Senior Specialist
MFS Investment Management
Boston, MA (Hybrid)Full time$70K/yr – $101K/yr
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Digital Marketing & Technology Senior Specialist
Boston, MA (Hybrid)
$70K/yr – $101K/yrSenior Level2+ years expFull time
Posted 7 days ago
Job Summary
Own the end-to-end content lifecycle for MFS global websites, from creation and publishing to maintenance, quality control, and issue resolution across platforms.
- Lead content creation and publishing workflows using AEM while enforcing brand, quality, and SEO standards.
- Collaborate with teammates to troubleshoot platform and content issues and drive timely resolutions.
- Document processes and deliver training to scale daily authoring, publishing, and site maintenance; leverage 2–5+ years of experience and AEM expertise as a baseline.
Job Description
Responsibilities
- Create and edit web content such as articles, landing pages and marketing materials using AEM’s content management capabilities.
- Uphold quality standards in digital content publishing to ensure content adheres to brand guidelines, style consistency, SEO best practices, and service level agreements to all delivery platforms.
- Perform any necessary technical data check rules, to verify that all publishing efforts incorporate defined quality controls and procedures.
- Support all web development and maintenance efforts across MFS' global websites.
- Participate in site(s) maintenance and troubleshooting efforts including general updates, when needed.
- In partnership with other team members, proactively investigate and troubleshoot content and platform related issues and coordinate necessary actions for timely resolution as needed.
- In partnership with other team members, develop procedural documentation and deliver training on daily responsibilities from authoring, publishing a web development.
- Direct participation in various projects, from content creation to agile development efforts.
- Perform other duties as necessary to support marketing and distribution goals.
Requirements
- Bachelor’s degree combined with a minimum of 2-5+ years of experience in advertising or marketing, within or servicing a financial services organization.
- Knowledge of financial products, investment techniques and strategies, and local regulations as well as investment industry.
- Proven knowledge and execution of digital publishing best practices and procedures; willingness to adapt process to changing needs of the business.
- Experience working with automated project management workflow system(s) and content management systems required. Specific experience with Adobe Experience Manager, a plus.
- Strong organizational and time management skills with a focus on quality and attention to detail; ability to manage multiple tasks simultaneously while consistency meeting deadlines.
- Solid interpersonal communication skills (written and verbal); ability to interact successfully with individuals at all levels.
- Positive, collaborative, flexible disposition with the ability to work independently and/or as part of a team.
- Customer oriented with a commitment to proactive problem solving; ability to implement sound judgement and to handle escalated situations.
Preferred
- Proficiency in various AI tools.
- Practical experience in applying and optimizing foundational web content creation elements such as metadata and keyword strategy.
- Strong understanding of SEO/AIO principles and best practices.
- Familiarity with meta tags, schema and canonical tags for SEO/GEO/AIO purposes.
- Experience with SEO tools such as Google analytics, Search Console, SEMrush, Ahrefs, Conductor and similar platforms.
- Experience optimizing multi-regional site structure and content for search.
Benefits
- MFS contributes an amount equal to 15% of your base salary to your retirement account that is separate from the company -sponsored 401(k)
- Education Assistance: MFS contributes $100 monthly up to $10,000 lifetime maximum directly to loan provider
- Education Assistance: Tuition reimbursement up to $8,000 annually
- Education Assistance: Access to discounted tutors and college coaches
- Generous time off and fully paid leaves including 20-weeks for maternity, 12-weeks for parental and caregiver leaves
- Choice of medical and dental plans and an and an employer contribution into the Health Savings Account
- Tax deferred commuter benefits & flexible spending accounts (medical & dependent care)
- Wellness Programs: Robust wellness webinars, employee assistance program with a focus on mental health, subsidized fitness benefit via Wellhub (formerly Gympass), where you can workout at gyms, studios and boutique fitness locations near you, join virtual personal training sessions and access a wide variety of well-being apps
MFS Investment Management
In 1924, MFS launched the US’ first open-end mutual fund. One hundred years later, as a full-service global investment manager serving financial advisors, intermediaries and institutional clients, we celebrate a century of active management. Our time-tested investing approach combines collective expertise, long-term discipline and thoughtful risk management touncover what we believe are the best investment opportunities in the market.Learn more about our Social Media Terms of Use here: (paste link into browser) www.mfs.com/LitermsFor current career opportunities visit www.mfs.com/careersMFS Investment Management is an Equal Opportunity Employer.
Salaries
Posted range
$70K/yr – $101K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
118 (4% of company)
Median Career Experience
22 years
Median Tenure
10.9 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Leslie (Carty) Checkman
VP, Senior Director - Global Marketing
At the company for 11 years
Hannah (Fisher) Davis
Vice President, Sr. Director of Corporate Brand and Communications
At the company for 12 years 3 months
Michael McHugh
Senior Marketing Manager - Global Institutional, Assistant Vice President
At the company for 10 years 11 months
Robert Gross
Assistant Vice President / CRM Manager, Digital and Global Marketing
At the company for 11 years 9 months
Traffic Signals
Monthly Visitors
161K
Monthly Google Ads Budget
$40.2K
Traffic Source Mix
Search
35.8%
Direct
54.1%
Referral
6.7%
Social
0.9%
Paid
2.4%
Headcount Trend
Current headcount: ~2.9K