Belfort Group

Marketing Intelligence Analyst

Boston, MA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Shape the marketing analytics function by turning multi-source data into clear channel insights, attribution models, and ready-to-use dashboards that empower marketing stakeholders to act on performance and efficiency across Search, Social, Affiliate, CTV, SEO, and Email/CRM.

Data integration and dashboarding: unify ad, CRM, and client data into scalable reporting systems.
Attribution & performance storytelling: establish first/last-touch and multi-touch models and translate data into actionable recommendations.
Reporting cadence and stakeholder alignment: deliver timely performance and competitive intelligence for cross-channel decision making.

Job Description

Responsibilities

Build and maintain dashboards that track ad spend, conversion volume, cost per conversion, and digital marketing KPIs across multiple channels.
Connect advertising platform data, CRM data, and other client source data through API integrations and reporting tools.
Establish first-touch and last-touch attribution models, with longer-term support for multi-touch attribution.
Prepare monthly and ad-hoc performance reports for client stakeholders by media channel, geography, and program area
Build automated workflows that pulls data into usable reporting systems.
Deliver regular competitive intelligence reports with insights and recommended action items.
Support the marketing-side administration of CRM workflows, such as tracking leads, sources, and conversions, as well as automation logic.
Maintain documentation for integrations and reporting processes.
This role is critical to helping marketing stakeholders understand their channels’ performance on a day-to-day basis as well as comparative channel performance via attribution modeling and cohort analyses.
This Marketing Intelligence Analyst will help round out our data and analytics function by leveraging a number of data sources and multiple data practices from modeling to dashboarding to ensure data clarity, consistent tracking, and actionable insights are found.

Requirements

A successful candidate is one who can clearly understand business goals, shows resilience to data problems in a fast-paced environment, and can synthesize analyses into compelling narratives that drive decisions.
Technical (with Marketing and Attribution Data): You are an expert with web analytics and marketing data and have worked with attribution models and databases in the past.
Experience using integrations, automation tools, or lightweight technical solutions to connect systems and improve workflow efficiency
Proficient in SQL and relational databases, with the ability to independently query, validate, and interpret complex datasets.
Experience being able to create end-to-end data pipelines and apply basic ETL logic.
You must have expertise in the following: GA4, Google Ads, and paid social media, including but not limited to Meta Ads, LinkedIn Ads, TikTok Ads, and Snapchat Ads, and be able to translate these skills to other advertising channels like Spotify Ads, Hulu Ads, etc.
Data Native: You have 2+ years’ experience with dashboard and data visualization creation with a proven track record assuming ownership, moving quickly to implement ideas, and delivering results and in a fast-paced environment.
You have a deep knowledge of data platforms and analytics tools.
Critical Analytical Thinker: You are comfortable and familiar with collecting and analyzing internal and external data.
With a data-driven mindset, you pinpoint and articulate problem areas and are comfortable in an environment of change and improvement.

Preferred

Proficiency in Python or any general-purpose programming language
Managing cloud services, preferably on the Google Cloud Platform
Experience with containerization using Docker and/or Kubernetes
Experience with Looker or Google Data Studio

Belfort Group

BELFORT GROUP is a real estate company based out of 4 Gaston Crommenlaan, Gent, Belgium.

Ghent, Flemish Region, BEL

belfortgroup.eu

Marketing Team

Median Career Experience

5 years

Median Tenure

3.9 years

People

Founders / CEO

Philip Pennellatore

Chief Executive Officer

At the company for 17 years 7 months

Marketing Leadership

Alanna Dillon

Director of Digital Marketing

At the company for 3 years 11 months

Heather Weir

Director of Website Services and Marketing

At the company for 6 years 11 months

Madison Wildes

Digital Marketing Manager

At the company for 4 years

Responsibilities

Build and maintain dashboards that track ad spend, conversion volume, cost per conversion, and digital marketing KPIs across multiple channels.
Connect advertising platform data, CRM data, and other client source data through API integrations and reporting tools.
Establish first-touch and last-touch attribution models, with longer-term support for multi-touch attribution.
Prepare monthly and ad-hoc performance reports for client stakeholders by media channel, geography, and program area
Build automated workflows that pulls data into usable reporting systems.
Deliver regular competitive intelligence reports with insights and recommended action items.
Support the marketing-side administration of CRM workflows, such as tracking leads, sources, and conversions, as well as automation logic.
Maintain documentation for integrations and reporting processes.
This role is critical to helping marketing stakeholders understand their channels’ performance on a day-to-day basis as well as comparative channel performance via attribution modeling and cohort analyses.
This Marketing Intelligence Analyst will help round out our data and analytics function by leveraging a number of data sources and multiple data practices from modeling to dashboarding to ensure data clarity, consistent tracking, and actionable insights are found.

Requirements

A successful candidate is one who can clearly understand business goals, shows resilience to data problems in a fast-paced environment, and can synthesize analyses into compelling narratives that drive decisions.
Technical (with Marketing and Attribution Data): You are an expert with web analytics and marketing data and have worked with attribution models and databases in the past.
Experience using integrations, automation tools, or lightweight technical solutions to connect systems and improve workflow efficiency
Proficient in SQL and relational databases, with the ability to independently query, validate, and interpret complex datasets.
Experience being able to create end-to-end data pipelines and apply basic ETL logic.
You must have expertise in the following: GA4, Google Ads, and paid social media, including but not limited to Meta Ads, LinkedIn Ads, TikTok Ads, and Snapchat Ads, and be able to translate these skills to other advertising channels like Spotify Ads, Hulu Ads, etc.
Data Native: You have 2+ years’ experience with dashboard and data visualization creation with a proven track record assuming ownership, moving quickly to implement ideas, and delivering results and in a fast-paced environment.
You have a deep knowledge of data platforms and analytics tools.
Critical Analytical Thinker: You are comfortable and familiar with collecting and analyzing internal and external data.
With a data-driven mindset, you pinpoint and articulate problem areas and are comfortable in an environment of change and improvement.

Preferred

Proficiency in Python or any general-purpose programming language
Managing cloud services, preferably on the Google Cloud Platform
Experience with containerization using Docker and/or Kubernetes
Experience with Looker or Google Data Studio