2 months ago
Ad Operations Analyst
Smadex
Austin, TX (On-site)Full time
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Ad Operations Analyst
Austin, TX (On-site)
Salary Not AvailableMid Level2+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive mobile campaign performance on Smadex, owning setup, optimization, and data-driven growth strategies for UA and re-engagement.
- Own setup, monitoring, and real-time optimization of mobile campaigns on the Smadex platform.
- Must-have: Minimum 2 years in programmatic media buying or mobile UA.
- Standout: Hypothesis-driven problem solving to scale opportunities and hit CPA/ROAS/LTV targets.
Job Description
Responsibilities
- Own the setup, monitoring, troubleshooting and real-time optimization of mobile performance campaigns (UA and Re-engagement) across the Smadex platform.
- Independently extract, aggregate, and analyze complex delivery and performance data to proactively identify anomalies, diagnose trends, and synthesize clear, actionable strategic recommendations for account growth.
- Use a hypothesis-driven approach to identify scaling opportunities and mitigate risks, making timely, data-informed decisions utilizing educated assumptions to reach core customer business goals (e.g., retention, specific CPA/ROAS targets, LTV maximization) and seize growth opportunities.
- Serve as the internal technical authority on campaign delivery, ensuring accurate configurations, reliable campaign delivery, and strict adherence to internal policies.
- Conduct initial triage and first-level troubleshooting for all operational issues, including tracking discrepancies or supply connection issues working with Engineering and Data Science if needed on platform-level or core infrastructure escalations.
- Articulate complex optimization strategies and the value generated by the proprietary Smadex technology to internal teams in clear, commercially compelling language. This requires the ability to explain the technical "why" behind the performance results.
- Collaborate closely with Customer Success and Sales teams to ensure trading strategies are seamlessly aligned with client expectations and contract fulfillment.
- Synthesize critical performance observations and operational bottlenecks into structured feedback for the Product and Engineering teams, actively contributing to the enhancement of the platform roadmap.
Smadex
3.9 Glassdoor
Smadex is a Mobile Growth Platform that powers performance, direct response, and brand advertising campaigns across in-app, CTV, and mobile web. With transparency and contextual targeting at its core, customers can rely on Smadex as a trusted partner to run privacy-centric advertising campaigns with optimized creative strategies to deliver performance. Smadex scales campaigns with customizable machine-learning algorithms - fed by a multitude of contextual signals and first-party data to find audiences that resonate and convert for your app, game, brand, or offer. Smadex is focused on helping customers unlock performance and scale in a privacy-compliant manner to build long-term sustainable value.Advertisers can access global consumers on the highest quality brand safe and viewable inventory at scale and capture attention using strong and engaging ad formats to drive performance sales and brand metrics. Smadex partners with the leading third-party platforms to provide the most innovative solutions and independent measurement. Our open platform can easily plug and play with any new external partners. Smadex is a technology company led by engineering and data science, working with agencies and direct clients across the globe.Smadex is a business unit of Entravision Communications (NYSE: EVC)
Founded in 2011
Barcelona, Catalonia, ESP
194 employees (66 in marketing)
79% recommend to a friend
Traffic Signals
Monthly Visitors
18.6M
Traffic Source Mix
Search
40.8%
Direct
42.7%
Referral
8.8%
Social
6.4%
Paid
0.9%
Headcount Trend
Current headcount: ~194
Marketing Team
Marketing Team Size
62 (32% of company)
Funding
Total Funding
$1.1M
Last Raise
$783.5K
Seed, 12 years ago
Funding History
- Jul 2013Seed Round • $783.5K
- Jun 2012Seed Round • $313.9K