2 weeks ago
Senior Director of University Marketing and Digital Strategies
University of California, Santa Cruz
Santa Cruz County, CA (Hybrid)Full time$119K/yr – $135K/yr
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Senior Director of University Marketing and Digital Strategies
Santa Cruz County, CA (Hybrid)
$119K/yr – $135K/yrSenior LevelFull time
Posted 2 weeks ago
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Job Summary
Own the central marketing strategy and cross-team leadership to boost brand, enrollment outcomes, and philanthropy through data driven planning and trend tracking.
- Strategic Ownership: Drive an integrated plan with KPIs across channels and use analytics to optimize campaigns.
- Campaign & Brand Execution: Lead multi channel programs with video, social, email, ads, and web that stay on brand and on schedule.
- Team & Cross functional Leadership: Align creative, social, and digital roles with campus partners and leadership priorities to accelerate impact.
Job Description
Responsibilities
- Marketing Strategy & Leadership: Develops and oversees a comprehensive strategic marketing plan that advances UCSC's brand visibility, institutional reputation, enrollment goals and philanthropic initiatives; serves as the central marketing thought leader for Communications & Marketing and University Advancement, helping leadership prioritize, resource, and evaluate marketing efforts; establishes and monitors key performance indicators across channels; uses data and analytics to guide strategy and optimize campaign performance; and stays current on higher education marketing trends, digital platform shifts, and best practices, bringing fresh thinking to the team on a consistent basis.
- Team Leadership & Management: Leads a team that includes a creative director (who manages a video production team), a manager of social media and digital engagement, and a digital marketing manager; provides clear direction, mentorship, and professional development support to direct reports; fosters a collaborative, high-performing team culture; maintains strong coordination across the team to ensure creative output is strategically aligned, on-brand, and on-schedule; and serve as an engaged, contributing leader who participates actively in the work.
- Campaign Development & Execution: Leads development of integrated marketing campaigns from concept to execution, working across video, social media, email, digital advertising, and web channels; collaborate with the creative director to ensure creative work reflects strategic intent and brand standards; partner with the digital marketing manager to ensure email campaigns are properly scheduled, reviewed, and optimized for deliverability and engagement; and oversees campaign timelines and budgets, balancing competing priorities with clear communication to stakeholders.
- Brand & Communications Alignment: Champions UCSC's brand identity across all marketing touchpoints, ensuring consistency and quality in tone, design, and messaging; collaborate with campus partners, colleges, departments, and student-facing units to provide marketing guidance and support; represent Communications & Marketing and University Advancement in cross-divisional committees, working groups, systemwide meetings, and external forums as needed.
University of California, Santa Cruz
UC Santa Cruz was founded in 1965 as the movement away from the conservative '50s was in full swing and America was experiencing a transformation. The founding faculty, administrators, and students embraced and embodied this change. They were open and revolutionary in their thinking—more than mere radicals, they dared to imagine a living and learning environment that would foster a community whose passion came from a deep sense of social justice. And it shows. UC Santa Cruz’s many accomplishments include: • The first to map the human genome and make it publicly available—for free, forever • Key contributors to the discovery of the Higgs Boson • The birthplace of organic farming• The center of the Dickens Universe• A graduate gaming program that is one of the top 10 in the country• Ranked second in the world for its research impactThis university is not to be underestimated.The campus's unique character is reflected in its students' bold choice to elect the fabled Banana Slug as its mascot—with their determined bearing and bright personality, it's hard to ignore Banana Slugs wherever they may roam.And Banana Slug alumni are everywhere—a network 100,000-plus-strong, comprised of respected scientists, journalists, social activists, political and business leaders, artists, teachers, entrepreneurs, change-makers, and much more. Banana Slugs are changing the world.
Traffic Signals
Monthly Visitors
3.5M
Traffic Source Mix
Search
43.3%
Direct
49.5%
Referral
6.2%
Social
0.5%
Paid
0.3%
Headcount Trend
Current headcount: ~9.2K
Marketing Team
Marketing Team Size
239 (3% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$19.6M
Last Raise
$10M
Grant, 3 years ago
Funding History
- Jun 2023Grant • $10M
- Jan 2023Grant • $150K
- Feb 2022Grant • $250K