4 weeks ago
Sr Specialist, Marketing Operations - Product Information Management (PIM)
Shure
Niles, IL (Remote)Full time$87K/yr – $139K/yr
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Sr Specialist, Marketing Operations - Product Information Management (PIM)
Niles, IL (Remote)
$87K/yr – $139K/yrSenior Level5+ years expFull time
Posted 4 weeks ago
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Job Summary
Own the governance and operations spine for DAM and PIM while enabling AI-driven marketing workflows and scalable analytics.
- DAM/PIM governance: manage asset lifecycles, metadata accuracy, and global consistency across platforms.
- Cross‑functional alignment: partner with content, product, regional, and IT teams to optimize workflows and adopt new features.
- AI workflows and analytics: help define and test agentic processes, integrate AI tools, and translate data into actionable insights.
Job Description
Responsibilities
- Serve as the primary administrator for DAM and PIM systems, managing the end-to-end lifecycle of digital assets, ensuring metadata accuracy, global consistency, and adherence to governance, usage rights, and data retention standards.
- Maintain taxonomy, metadata frameworks, and data integrity across systems, while troubleshooting system issues, user queries, and data discrepancies in a timely manner.
- Support role-based access management aligned with Least Privilege Access standards and ensure appropriate governance controls are in place.
- Partner with content, product, regional, and technical teams to ensure alignment with business needs and workflows, while performing change management activities and identifying opportunities to optimise system usage, enable new features, streamline processes, and improve operational efficiency following Agile methodology.
- Support the implementation of agentic/AI-driven workflows within marketing processes, assisting in defining, testing, and refining automated workflows to improve speed, scalability, and accuracy.
- Collaborate with IT, legal, and marketing teams to integrate AI tools into existing systems and processes, ensuring alignment with operational requirements.
- Monitor workflow performance and ensure governance and quality controls are embedded, while identifying opportunities for optimisation and innovation.
- Support digital analytics requirements, including data collection, validation, and reporting, ensuring accuracy and consistency in performance tracking. Partner with Performance and eCommerce teams to ensure tracking and measurement frameworks are effectively implemented and assist in translating business requirements into actionable insights and reporting outputs.
- Support project management activities across marketing operations initiatives, including timelines, stakeholder coordination, and deliverables tracking, while contributing to continuous improvement of processes and tools through Agile principles. Performs other duties as assigned
Requirements
- Bachelor’s degree in Business, Marketing, Computer, Data Science, or related field.
- 5 years of experience, with at least 3 years in marketing operations, MarTech or technical marketing
- Hands on experience with DAM and/or PIM systems (Acquia experience a plus; InRiver experience a plus).
- Strong understanding of data governance, taxonomy, and metadata structures.
- Experience working with cross-functional teams in a matrix organisation.
- Strong attention to detail and commitment to data accuracy.
- Ability to manage multiple priorities in a fast-paced environment.
- Strong communication and stakeholder management skills.
- Familiarity with AI/automation tools or agentic workflow concepts.
- Exposure to digital analytics and BI tools (e.g., Google Analytics, Google Tag Manager, Tableau).
- Experience with project management platforms (Jira, Monday.com, etc.)
- Project management experience.
- Experience with process optimisation or continuous improvement initiatives.
Preferred
- Experience implementing AI-driven workflows in marketing operations
- Familiarity with Agile practices and project management in cross-functional environments
Benefits
- comprehensive healthcare
- mental health and retirement savings plans
- generous paid time off programs
- employee discounts
- professional development opportunities
- work-life balance initiatives
- employee recognition programs
- volunteering/community involvement opportunities
Shure
For 100 years, Shure Incorporated has developed best-in-class audio products that provide high-quality performance, reliability and value. Our history of innovation and expertise in acoustics, wireless technology, networked audio systems and digital signal processing, enables us to deliver seamless, transparent audio experiences.Our diverse product line includes world-class wired and wireless microphones, networked audio systems and signal processors, conferencing and discussion systems, and award-winning earphones and headphones. This is the official LinkedIn Company page for Shure Incorporated. Follow us for company and industry news, product reviews, “how-to” articles and more.Website: https://www.shure.com/Facebook: https://www.facebook.com/shureincInstagram: https://instagram.com/shureTikTok: https://www.tiktok.com/@shure
Traffic Signals
Monthly Visitors
1.5M
Monthly Google Ads Budget
$57.4K
Traffic Source Mix
Search
60.9%
Direct
32.8%
Referral
4.1%
Social
1.5%
Paid
0.7%
Headcount Trend
Current headcount: ~2.2K
Marketing Team
Marketing Team Size
117 (5% of company)
Marketing Roles Posted (Last 30 Days)
2