Develop and execute a cohesive marketing strategy aligned with the company's GTM (Go-to-Market) motion (e.g., Product-Led Growth, Sales-Led, or Hybrid)
Build, mentor, and lead a high-performing marketing team across various functions like Demand Generation, Content, Product Marketing, and Operations
Own the marketing budget, ensuring efficient allocation of resources to maximize Return on Investment (ROI) and minimize Customer Acquisition Cost (CAC)
Establish and report on key performance indicators (KPIs) to the executive team and board, providing clear insights into marketing's impact on pipeline and revenue
Architect and manage a multi-channel demand generation machine to produce a consistent pipeline of high-quality Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)
Oversee all acquisition channels, including SEO/SEM, content marketing, email marketing, paid social, webinars, partnerships, and events
For sales-led motions, implement and scale Account-Based Marketing (ABM) programs to target and engage key enterprise accounts
Partner closely with the Product team to define product positioning, messaging, and competitive differentiation for new features and offerings

5+ years of marketing experience, with at least 4+ years in a leadership role within a B2B SaaS organization
Proven track record of building and scaling a marketing function that successfully achieved revenue and pipeline goals
Deep expertise in demand generation, digital marketing, and marketing automation
Strong experience in product marketing with a demonstrated ability to create compelling messaging and execute successful product launches
Highly analytical and data-driven; proficient in setting, tracking, and reporting on KPIs like MRR, ARR, CAC, LTV, and lead-to-customer conversion rates
Excellent leadership and communication skills with the ability to manage and mentor a team and collaborate effectively with Sales, Product, and C-level executives