1 day ago
Director, Crisis Communications
William & Mary
USA (Hybrid)Full time$85K/yr – $90K/yr
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Director, Crisis Communications
USA (Hybrid)
$85K/yr – $90K/yrDirector/Executive7+ years expFull time
Posted 1 day ago
Job Summary
Own crisis and emergency communications, issues management, and media relations for the university, advising senior leadership and coordinating executive communications during high-profile and emergency situations.
- Coordinate communications planning and rapid response across media, web, and campus channels.
- Provide strategic counsel to leaders and maintain crisis protocols in collaboration with Public Safety.
Job Description
Responsibilities
- 45% - Crisis and Emergency Communications:
- Lead communication planning and response efforts for emergencies, critical incidents, and issues with potential reputational impact, including public safety incidents, severe weather events, cybersecurity incidents, student or employee fatalities, public health concerns, campus protests, and other emerging situations
- Lead the coordination and dissemination of emergency communications through appropriate channels, including media statements, web updates, social media, email, and campus alerts.
- Draft emergency-related holding statements and talking points for university leadership.
- Serve as the public information officer for the Office of Public Safety.
- Maintain the university’s crisis communications plan and protocols working closely with Public Safety, including William & Mary Police and the Office of Emergency Management.
- 20% - Issues Management:
- Monitor emerging issues, media coverage, public sentiment, and stakeholder concerns that may affect the university's reputation.
- Advise the Executive Director and the Director of Media Relations on reputational risk in proactive pitches and strategic messaging. Prepare sensitive messaging, Q&A documents, background materials, and communication plans for university leadership.
- Work with senior administrators on communications approaches related to controversial or high-profile matters.
Requirements
- Bachelor’s degree in communications, journalism, public relations, public affairs, emergency management, or a related field or equivalent combination of education, experience, and training.
- Significant, progressively responsible experience in communications, media relations, public affairs, crisis communications, emergency management communications, or a related field (typically 7 to 10 years).
- Demonstrated experience managing communications during high-profile, sensitive, or emergency situations.
- Experience serving as a media spokesperson for a complex organization.
- Exceptional writing, editing, and verbal communication skills.
- Experience providing communications counsel to senior leaders.
- Ability to exercise sound judgment and maintain confidentiality in complex and rapidly changing situations.
- Demonstrated ability to manage multiple priorities under deadline pressure.
- Experience collaborating across diverse stakeholder groups and organizational functions.
Preferred
- Experience in higher education, government, public safety, healthcare, or other complex organization(s).
- Experience with incident command systems, emergency operations, or crisis management teams.
William & Mary
Located in Williamsburg, Virginia, William & Mary brings together the global opportunities of a larger research university with the personal education of a liberal arts and sciences institution. For more than three centuries, W&M has offered a top-rated educational experience while being consistently recognized as one of the best values in the nation. Choose from 115+ majors, minors and pre-professional programs with 65% of students majoring in STEM and computational-related fields — anything from business analytics to integrative conservation to a major you design yourself. Almost 80% of undergraduate students are involved in faculty-mentored research, with 20% having their work published before they graduate. W&M is known for its undergraduate teaching, career services, internship connections, science lab facilities, study abroad and more. We are committed to affording exceptional students the opportunity for life-changing experiences, regardless of their financial circumstances.
Salaries
Posted range
$85K/yr – $90K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
222 (5% of company)
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
2
Funding
Last Raise
Grant, 4 years ago
Funding History
- Nov 2022Grant
Traffic Signals
Monthly Visitors
821.5K
Monthly Google Ads Budget
$141.6K
Traffic Source Mix
Search
35.6%
Direct
37.2%
Referral
17.3%
Social
3.1%
Paid
0.5%
Headcount Trend
Current headcount: ~4.9K
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