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ForHealth Consulting at UMass Chan Medical School logo
4 hrs ago

Digital Marketing Specialist -REMOTE

ForHealth Consulting at UMass Chan Medical School

Westborough, MA (Remote)Full time$80K/yr – $90K/yr

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ForHealth Consulting at UMass Chan Medical School logo

Digital Marketing Specialist -REMOTE

ForHealth Consulting at UMass Chan Medical School

Westborough, MA (Remote)

$80K/yr - $90K/yrIn-houseFull-timeMid level3+ years exp.
4 hrs ago
ForHealth Consulting at UMass Chan Medical School logo
ForHealth Consulting at UMass Chan Medical School

Digital Marketing Specialist -REMOTE

Westborough, MA (Remote)

$80K/yr – $90K/yrMid Level3+ years expFull time

Posted 4 hrs ago

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Job Summary

Own and drive digital content and channel strategies across website, email, and social, ensuring alignment with enterprise goals and SEO/performance metrics.

  • Lead website content planning and governance in collaboration with Marketing Operations.
  • Oversee digital campaigns and channels, including emails and social, with a focus on UX, SEO, and analytics.
  • Collaborate on campaigns and testing to boost engagement and conversions.

Job Description

Responsibilities

  • Develop and drive website content in support of the enterprise website strategy and roadmap set by the Director of Marketing Operations, ensuring content aligns with organizational priorities, user needs, and business objectives.
  • Apply and maintain website content standards, including structure, usability, accessibility, and brand consistency. Recommend site architecture improvements across all pages and content types for approval by the Director of Marketing Operations.
  • Monitor website content performance and recommend improvements, including UX/UI, page speed, navigation, mobile responsiveness, and accessibility compliance, partnering with the Web Design and Experience Manager on technical implementation.
  • Serve as the digital channel owner for email and social platforms, and as the content owner for the website, ensuring all channels are configured, optimized, and aligned with best practices.
  • Partner in the execution of integrated marketing campaigns by enabling digital channels, including building and optimizing email communications, landing pages, and web content. Ensure all assets meet performance, usability, and SEO standards.
  • Lead social media platform management, including but not limited to LinkedIn, Twitter, and Facebook, using Sprout Social or similar tools, including publishing oversight, channel optimization, and audience engagement support.
  • Implement and manage SEO strategy across digital properties, including keyword research, on-page optimization, and ongoing performance improvements.
  • Embed SEO and digital best practices into content templates, workflows, and publishing processes to ensure consistency across all channels.
  • Monitor and analyze digital performance metrics, including website traffic, engagement, and conversion behavior. Develop reports and dashboards to provide insights and recommendations to marketing leadership.
  • Partner with content and campaigns teams to ensure alignment between digital execution and broader marketing strategies.

Requirements

  • Bachelor's degree in business, marketing, or a related field, or equivalent experience.
  • 3 to 5 years of experience in digital marketing, website management, or related roles, preferably within a professional services, healthcare, or consulting environment.
  • Demonstrated experience developing, publishing, and optimizing website content using a content management system (CMS), including recommendations on site architecture and UX/UI improvements.
  • Experience developing and implementing SEO strategies, including keyword research, on-page optimization, and performance tracking.
  • Proven ability to manage and analyze digital channel performance (web, email, social), including use of analytics tools (e.g., Google Analytics) to generate insights and recommendations.
  • Experience supporting digital components of marketing campaigns, including building emails, landing pages, and web content aligned with best practices.
  • Familiarity with social media management platforms (e.g., Sprout Social) and digital marketing tools, with the ability to manage publishing workflows and optimize engagement.

Preferred

  • Working knowledge of design software applications.
  • Prior experience in the health care field.
  • General knowledge of the health care system, health policy, and Medicare and Medicaid payment systems.
ForHealth Consulting at UMass Chan Medical School logo

ForHealth Consulting at UMass Chan Medical School

At UMass Chan Medical School, it's not just what we do that makes us world-renowned. It's how we do it—together. We train the next generation of doctors, scientists and advanced practice nurses, lead groundbreaking research and clinical trials, and work to make our communities healthier. Our drive to collaborate and share knowledge creates important discoveries and inspires caregivers who put you first, offering hope for families struggling with ALS, cancer, diabetes and hundreds of rare diseases. Massachusetts’ first and only public academic health sciences center is made up of three graduate schools—advancing medicine, biomedical sciences and nursing, as well as two business divisions, ForHealth Consulting at UMass Chan Medical School and MassBiologics. Perennially ranked among the top medical schools for primary care education by U.S. News & World Report, UMass Chan is also an international leader in biomedical research and has been named a Top Place to Work. ForHealth Consulting at UMass Chan Medical School provides a wide range of care management and consulting services to government agencies, nonprofits and health care organizations, improving health care for people in need while maximizing revenue for clients and performing cutting edge research that impacts health policy. MassBiologics, the only nonprofit, FDA-licensed manufacturer of vaccines and biologics in the United States, improves public health through applied research, development and production of biologic products, including vaccines, plasma derivatives and monoclonal antibodies. At UMass Chan, our unique culture of inclusiveness and collaboration attracts some of the brightest students and faculty from around the world. Follow us to see how UMass Chan is advancing together.

Founded in 1962
Worcester, Massachusetts, USA
6.2K employees
www.umassmed.edu

Salaries

Posted range

$80K/yr – $90K/yr

Taken straight from the job posting.

See all ForHealth Consulting at UMass Chan Medical School salaries

Marketing Team

Median Tenure
5.9 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$13.6M
Last Raise
$2M
Grant, 4 months ago

Funding History

  • Nov 2025
    Grant • $2M
  • Apr 2024
    Grant • $11.6M

Traffic Signals

Monthly Visitors
506.1K
Traffic Source Mix
Search
56.7%
Direct
36.3%
Referral
5.5%
Social
0.8%
Paid
0.6%

Headcount Trend

Current headcount: ~6.2K

News about ForHealth Consulting at UMass Chan Medical School

Labor impasse at UMass Chan Medical School: Lawmakers raise alarm
Oct 9, 2025 • Worcester Telegram
UMass Chan leads new $4.4 million study to study melanoma
Oct 3, 2025 • UMass Chan Medical School
UMass Chan to lead $4M national scientific instrument cyberinfrastructure project
Oct 2, 2025 • UMass Chan Medical School

Links

www.umassmed.eduLinkedInX (Twitter)Crunchbase

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