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Marketing jobs

1 marketing jobs

2 months ago

Manager, Global Guest Experience - Holiday Inn

IHG Hotels & Resorts

Atlanta, GA (Hybrid)$90K/yr – $95K/yr

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IHG Hotels & Resorts

Manager, Global Guest Experience - Holiday Inn

Atlanta, GA (Hybrid)

$90K/yr – $95K/yrSenior Level6+ years exp

Posted 2 months ago

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Job Summary

Own the brand experience across franchisees and hotel operations by translating market insight into strategic initiatives and scalable tools that align cross-functional teams and leadership around a shared brand story.

Brand Strategy & Execution: Translate market/industry data into objectives and tactical plays that drive measurable brand delivery across properties.
Cross-Functional Collaboration: Align product, operations, marketing, and franchise stakeholders to execute brand initiatives and communicate program performance.
Franchise & Experience Leadership: Influence franchisees and senior management through storytelling and structured guidance to improve service and product experiences.

Job Description

Responsibility 1: Review and analyze performance, market and industry data to support brand initiative, and project storytelling.
Responsibility 2: Determine strategic objectives and develop the corresponding tactical initiatives to achieve those objectives.
Responsibility 3: Partner with cross-functional teams to execute product initiatives across the brand.
Responsibility 4: Work with upper management and franchisees to gain support and input into service and product initiatives, and to communicate regarding program successes, issues, changes, etc.
Responsibility 5: Create and refine scalable tools, resources, processes and guidance to ensure hotel delivery of brand experience.

Requirements: Bachelor’s or master’s degree in marketing, Hospitality, or a relevant field of work or an equivalent combination of education and work-related experience.
Requirements: 6 to 10 years progressive work-related experience in marketing, brand management, and/or hotel operations. Demonstrated proficiency in multiple disciplines/processes related to the position, including experience working within a franchise organization and specifically working with/influencing franchisees is a plus.
Requirements: Demonstrated project management experience in organizing, planning, and executing projects from conception through implementation.
Requirements: Demonstrated analytical skills, including data management, and visualization to uncover actionable insights that drive performance and inform/influence key business decisions.
Requirements: Demonstrated project and stakeholder management skills, with confidence navigating cross-functional and international teams.
Requirements: Demonstrated effective verbal and written communication skills for the purpose of providing information to vendors, senior management, and hotel staff. Ability to influence both franchisees and senior management through storytelling.
Requirements: Demonstrated knowledge of branding and brand management, including research methodology and design (basic measurement and statistics).
Requirements: Demonstrated ability to develop consumer understanding based on research and existing trends.
Requirements: Demonstrated creative problem solving.

Nice-to-have: experience working within a franchise organization and specifically working with/influencing franchisees is a plus.

Benefits: comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

IHG Hotels & Resorts

IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,300 open hotels in more than 100 countries, and a development pipeline of over 2,000 properties.Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel IndigoPremium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN HotelsEssentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner hotels, avid hotelsSuites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood SuitesExclusive Partners: Iberostar Beachfront ResortsInterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 345,000 people work across IHG's hotels and corporate offices globally.Visit us online for more about our hotels and reservations and IHG One Rewards. To download the IHG One Rewards app, visit the Apple App or Google Play stores.

Founded in 2003

Windsor, England, GBR

19K employees (1,030 in marketing)

www.ihgplc.com

Traffic Signals

Monthly Visitors

143.5K

Traffic Source Mix

54.2%

Direct

35.1%

Referral

8.8%

Social

1.1%

Paid

0.6%

Headcount Trend

Current headcount: ~18.6K

Marketing Team

Marketing Team Size

816 (4% of company)

Responsibility 1: Review and analyze performance, market and industry data to support brand initiative, and project storytelling.
Responsibility 2: Determine strategic objectives and develop the corresponding tactical initiatives to achieve those objectives.
Responsibility 3: Partner with cross-functional teams to execute product initiatives across the brand.
Responsibility 4: Work with upper management and franchisees to gain support and input into service and product initiatives, and to communicate regarding program successes, issues, changes, etc.
Responsibility 5: Create and refine scalable tools, resources, processes and guidance to ensure hotel delivery of brand experience.

Requirements: Bachelor’s or master’s degree in marketing, Hospitality, or a relevant field of work or an equivalent combination of education and work-related experience.
Requirements: 6 to 10 years progressive work-related experience in marketing, brand management, and/or hotel operations. Demonstrated proficiency in multiple disciplines/processes related to the position, including experience working within a franchise organization and specifically working with/influencing franchisees is a plus.
Requirements: Demonstrated project management experience in organizing, planning, and executing projects from conception through implementation.
Requirements: Demonstrated analytical skills, including data management, and visualization to uncover actionable insights that drive performance and inform/influence key business decisions.
Requirements: Demonstrated project and stakeholder management skills, with confidence navigating cross-functional and international teams.
Requirements: Demonstrated effective verbal and written communication skills for the purpose of providing information to vendors, senior management, and hotel staff. Ability to influence both franchisees and senior management through storytelling.
Requirements: Demonstrated knowledge of branding and brand management, including research methodology and design (basic measurement and statistics).
Requirements: Demonstrated ability to develop consumer understanding based on research and existing trends.
Requirements: Demonstrated creative problem solving.

Nice-to-have: experience working within a franchise organization and specifically working with/influencing franchisees is a plus.

Benefits: comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.