3 days ago
Marketing Analytics & SEO Manager
Academy Bank
Kansas City, MO (On-site)Full time$70K/yr – $80K/yr
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Marketing Analytics & SEO Manager
Kansas City, MO (On-site)
$70K/yr – $80K/yrMid Level4+ years expFull time
Posted 3 days ago
Job Summary
Own and optimize data-driven marketing programs across SEO, AI-enabled content, and lifecycle campaigns, turning insights into action.
- Own AI-driven marketing strategy and experimentation program.
- Lead data, dashboards, and Martech integration to enable real-time performance visibility.
Job Description
Responsibilities
- Analyze end-to-end campaign performance across digital and lifecycle channels.
- Track KPIs including CPA, funded accounts/loans, conversion rates, and customer lifetime value.
- Recommend campaign optimizations based on data insights.
- Execute A/B testing and experimentation strategies.
- Analyze customer behavior, demographics, and transaction data.
- Build segmentation strategies across consumer, mortgage, and business banking.
- Support lifecycle marketing: acquisition, onboarding, retention, cross-sell.
- Translate data into actionable insights for leadership.
- Partner with IT and Data teams for system integration and data flow.
- Manage marketing technology platforms and tools.
Requirements
- Strong understanding of SEO and AEO best practices, including technical SEO, keyword strategy, metadata, structured content, search intent, and optimization for AI-powered answer engines.
- Demonstrated expertise with AI platforms, including prompt development, automation, and AI agent implementation.
- Proven ownership of AI-driven marketing strategy beyond campaign execution.
- Working knowledge of analytics and reporting platforms (PBI tools) and ability to translate data into actionable insights.
- Experience with marketing technology stacks, including CRM, marketing automation systems, integrations, and campaign tracking/tagging (GA4, GTM) frameworks.
- Proficiency in Microsoft Office 365 and Copilot required.
- Bachelor’s degree in marketing or related field required.
- 4–7+ years of experience in marketing analytics, SEO, digital marketing operations, or technology.
Preferred
- Experience in financial services preferred.
Benefits
- Medical
- Dental
- Vision
- 401(k) plan
- Company paid life insurance
- Short and Long-term disability insurance
- Company paid vacation, paid leave and holidays
Academy Bank
We’re a full-service family-owned bank, dedicated to innovating and simplifying banking. Fast, easy, and personal service. Banking from your point of view! ✅ AR, AZ, CO, KC, and MO. Member FDIC and Equal Housing Lender.
Salaries
Posted range
$70K/yr – $80K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
9 (2% of company)
Median Tenure
7.4 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
288.1K
Monthly Google Ads Budget
$379.6K
Traffic Source Mix
Search
18.7%
Direct
77.1%
Referral
3.7%
Social
0.2%
Paid
0.2%
Headcount Trend
Current headcount: ~556