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Crisis Text Line, Inc. logo
2 months ago

Marketing Email and Content Manager

Crisis Text Line, Inc.

Philadelphia, PA (Remote)Full time$67K/yr – $80K/yr

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1 jobs
Crisis Text Line, Inc. logo

Marketing Email and Content Manager

Crisis Text Line, Inc.

Philadelphia, PA (Remote)

$67K/yr - $80K/yrIn-houseFull-timeMid level3+ years exp.
2 months ago
Crisis Text Line, Inc. logo
Crisis Text Line, Inc.

Marketing Email and Content Manager

Philadelphia, PA (Remote)

$67K/yr – $80K/yrMid Level3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive nonprofit content strategy and donor-focused communications for Crisis Text Line, owning multi-channel storytelling and donor engagement.

  • Must-have: 3-5 years of content management including SEO, email marketing and copywriting experience
  • Standout: Nonprofit content campaigns that drive fundraising or audience growth
  • Standout: Data-driven optimization and remote collaboration experience

Job Description

Drive nonprofit content strategy and fundraising communications for Crisis Text Line, owning multi-channel storytelling and donor engagement.

  • Support creation and implementation of a comprehensive content strategy aligned with organizational goals.
  • Craft persuasive narratives that drive growth across donors, volunteers, and texters.
  • Oversee and develop email marketing donor strategy that drives fundraising and retention.
  • Collaborate with marketing, philanthropy, policy, and research to align content with objectives.
  • Integrate optimized content for search engines and user engagement.
  • Monitor content performance and adjust strategies based on data insights.
  • Ensure all content aligns with the organization’s voice, tone, brand, and values.
  • Write engaging content for campaigns, blogs, articles, videos, social media posts, newsletters, and assets.
  • Coordinate cross-functional content planning to support campaigns and organizational goals.
  • Support remote collaboration with a stable high-speed internet connection to enable tasks and meetings.
  • 3-5 years of professional content management including SEO, email marketing and copywriting experience
  • Exceptional storytelling ability that converts to action
  • Ability to write for multiple platforms and adjust tone for donors, staff, partners, volunteers
  • A deep understanding of email marketing best practices with data-driven optimization
  • Proven ability to manage multiple projects and deadlines in a fast-paced environment
  • Applied analytics to refine and improve content
  • Strong editing and proofreading skills
  • Excellent communication for cross-functional collaboration
  • Strong organizational and project management skills
  • Reliable high-speed internet for remote collaboration
  • Experience with nonprofit content campaigns that drive engagement or fundraising
  • Experience with email platforms and content management systems
  • Experience using project management tools like Asana, Trello, or Monday.com
  • Comprehensive medical, dental, and vision options
  • Employer-funded HSA contributions
  • Generous PTO, sick time, and 19 paid holidays with a winter break
  • 12 weeks of fully paid parental leave after 26 weeks of service
  • Monthly internet and mental health stipends
  • Annual Wellness Stipend and home office stipend
  • 403(b) retirement plan with employer contribution
  • Sabbatical after 3 years of service
  • Benefits are for U.S.-based employees
Crisis Text Line, Inc. logo

Crisis Text Line, Inc.

4.1 Glassdoor

Crisis Text Line is a nonprofit organization that provides free, 24/7, high-quality text-based mental health support and crisis intervention in English and Spanish. Since its launch in 2013, Crisis Text Line has engaged in more than 7.5 million crisis conversations and trained over 55,000 volunteers to support people in their moments of need. Crisis Text Line is committed to creating an empathetic world where nobody feels alone. Individuals seeking confidential support can connect with us via text. To be connected to a live, trained volunteer Crisis Counselor, text SHARE or APOYO to 741741 🇺🇲 🇨🇦. Additional information, including how to become a volunteer or how to support Crisis Text Line through donations or partnerships, is available at www.crisistextline.org.

Founded in 2016
New York, New York, USA
4.3K employees
www.crisistextline.org
61% recommend to a friend
50% CEO approval

Traffic Signals

Monthly Visitors
684.9K
Monthly Google Ads Budget
$16.7K
Traffic Source Mix
Search
31.8%
Direct
61.3%
Referral
5.5%
Social
1%
Paid
0.2%

Headcount Trend

Current headcount: ~4.3K

Funding

Total Funding
$30.8M
Last Raise
$23.8M
Grant, 5 months ago

Funding History

  • Oct 2025
    Grant
  • Sep 2024
    Grant
  • Jun 2016
    Series B • $23.8M

Recent News

Donor Spotlight: Celebrating Supporters of Crisis Text Line
Oct 24, 2025 • Crisis Text Line
6 Tips From a Crisis Text Line Counselor: How to Support Others (and Yourself)
Oct 24, 2025 • Her Campus
Stories from the Crisis Text Line Community
Oct 9, 2025 • Crisis Text Line
Volunteer Spokesperson Spotlight: Recognizing Advocates of Crisis Text Line
Oct 3, 2025 • Crisis Text Line
What happens when you call a suicide or crisis hotline? Here’s what to expect - CHOC
Sep 30, 2025 • CHOC - Children's Health Hub
Donor Spotlight: Celebrating Supporters of Crisis Text Line
Sep 25, 2025 • Crisis Text Line
Catalyst Now's Social Innovation House Brings SIH Talks to the United Nations General Assembly 2025
Sep 23, 2025 • Newsfile
Crisis Text Line Acquires Aquí Estoy Chat; Plans to Expand Mental Health Support Across Spanish-Speaking Countries: Latin America, Spain, and the Caribbean
Sep 22, 2025 • Crisis Text Line
Crisis Text Line Acquires Aquí Estoy Chat
Sep 22, 2025 • citybiz
Buying This New Gears Of War T-Shirt Supports Crisis Text Line
Sep 10, 2025 • GameSpot
Stories from the Crisis Text Line Community
Sep 9, 2025 • Crisis Text Line
Suicide Prevention Awareness Month highlights access to crisis services
Aug 31, 2025 • Salina Post
Idaho’s parental consent law impedes 988 suicide crisis hotline access for some youth
Aug 29, 2025 • Idaho Capital Sun
Crisis hotlines are getting wiped out, leaving despondent people at the mercy of AI
Aug 26, 2025 • The San Francisco Standard
Students Are Struggling—Crisis Text Line Delivers Critical Mental Health Resources This Back-to-School Season
Aug 19, 2025 • Crisis Text Line
Stories from the Crisis Text Line Community
Aug 6, 2025 • Crisis Text Line
(PDF) The Effectiveness of Crisis Line Services: A Systematic Review
Aug 6, 2025 • researchgate.net
‘Reaction to Sydney Sweeney’s ad is cancel culture run amok, reason why Donald Trump won,’ says White House representative
Jul 31, 2025 • Indian Express
Doja Cat mocks Sydney Sweeney’s controversial ‘Blue Jeans’ ad in viral TikTok: ‘You know it’s bad when…’
Jul 30, 2025 • Indian Express
Donor Spotlight: Celebrating Supporters of Crisis Text Line
Jul 24, 2025 • Crisis Text Line
Stories from the Crisis Text Line Community
Jul 14, 2025 • Crisis Text Line
Donor Spotlight: Celebrating Supporters of Crisis Text Line
Jun 26, 2025 • Crisis Text Line
Be Mindful: Crisis Text Line helps people facing financial woes
Jun 2, 2025 • KVIA
Crisis Text Line sees Missourians struggle with relationship stress, anxiety
May 29, 2025 • Spectrum Noticias
Stories from the Crisis Text Line Community
May 28, 2025 • Crisis Text Line
Stories from the Crisis Text Line Community
May 21, 2025 • Crisis Text Line
Six Innings Interview: Mental Well-Being Spotlight with MLB and Crisis Text Line
May 13, 2025 • Little League
Donor Spotlight: Celebrating Supporters of Crisis Text Line
May 9, 2025 • Crisis Text Line
Crisis Text Line Announces Crisistrends.org: A Public Resource Portal with Real Time Insights on America’s Mental Health Crisis
May 8, 2025 • Crisis Text Line
Crisis Text Line Announces Crisistrends.org: A Public Resource Portal with Real Time Insights on America’s Mental Health Crisis
May 8, 2025 • Morningstar.com
Volunteers Are Essential To Our Mission: A Call to Action During Volunteer Appreciation Month
Apr 23, 2025 • Crisis Text Line
Crisis Text Line Launches Dedicated Hotline to Support Americans Facing Financial Stress
Apr 2, 2025 • Yahoo Finance
Crisis Text Line Launches Dedicated Hotline to Support Americans Facing Financial Stress
Apr 2, 2025 • Crisis Text Line
Donor Spotlight: Celebrating Supporters of Crisis Text Line
Mar 27, 2025 • Crisis Text Line
David Hasselhoff’s ex-wife Pamela Bach ‘looked sad’ in days leading up to her death by suicide: neighbor
Mar 7, 2025 • Page Six
Pamela Bach Hasselhoff's daughter was 'hysterical' after finding mom's body following suicide
Mar 7, 2025 • Page Six
David Hasselhoff's ex-wife Pamela Bach-Hasselhoff dies by suicide
Mar 6, 2025 • ABC Digital Syndication
David Hasselhoff’s ex-wife Pamela Bach dead by suicide at 62
Mar 6, 2025 • Page Six
‘Deeply saddened’ David Hasselhoff speaks out following ex-wife Pamela Bach’s death by suicide
Mar 6, 2025 • Page Six
We Saw an Uptick in Conversations from California During the Wildfires
Mar 3, 2025 • Crisis Text Line
Meet Crisis Text Line’s 2024 Changemaker of the Year, Dr. Sujana Reddy.
Jan 13, 2025 • Crisis Text Line
Jacksepticeye’s Thankmas Event Unites Fans; Raises Over $3 Million for Mental Health Support and Suicide Prevention
Dec 10, 2024 • GlobeNewswire
From Grief to Strength: Raising Donations for Crisis Text Line Through an IRONMAN Challenge
Dec 2, 2024 • Crisis Text Line
Need mental health help during the holidays? Crisis Text Line, 988 can help
Nov 27, 2024 • ABC7 WWSB
Volunteers came back to nonprofits in 2023, after pandemic tanked participation
Nov 27, 2024 • Maryland Daily Record
Volunteers came back to nonprofits in 2023, after the pandemic tanked participation
Nov 19, 2024 • The Business Journal
Volunteers came back to nonprofits in 2023, after the pandemic tanked participation
Nov 19, 2024 • SFGATE
Crisis calls from LGBTQ+ youth spiked by 700 percent after Election Day
Nov 8, 2024 • The 19th News
Three election issues, mapped on Crisis Text Line data
Oct 29, 2024 • Crisis Text Line
FOLX Health expands mental health support with Crisis Text Line partnership
Apr 17, 2024 • MobiHealthNews
Crisis Text Line's Fifth Annual United in Empathy Report
Apr 17, 2024 • GlobeNewswire
FOLX Health Partners with Crisis Text Line to Expand 24/7 Mental Health Support for the LGBTQIA+ Community
Apr 17, 2024 • PR Newswire
FOLX Health, Crisis Text Line Partner To Support LGBTQIA+ Community
Apr 17, 2024 • MedCity News
The Real Harm of Crisis Text Line's Data Sharing
Jan 1, 1970 • Wired
What's happening in the world is out of your control. These 7 strategies will help you feel better.
Jan 1, 1970 • Mashable
Meghan Markle, Prince Harry Surprised A Bunch Of People During A Zoom Meeting
Jan 1, 1970 • Huffington Post
Crisis Text Line and the Silicon Valleyfication of Everything
Jan 1, 1970 • Vice - Motherboard
Crisis Text Line ends data sharing with AI spin-off following backlash
Jan 1, 1970 • Silicon Republic
Gears of War partners with Crisis Text Line
Jan 1, 1970 • VentureBeat
Crisis Text Line stops sharing conversation data with AI company
Jan 1, 1970 • The Verge
Axios Science
Jan 1, 1970 • Axios
Crisis Text Line Becomes the First Text-Based Service to Receive Accreditation from American Association of Suicidology
Jan 1, 1970 • PR.com
Crisis Text Line ends data-sharing relationship with for-profit spinoff
Jan 1, 1970 • Politico