4 weeks ago
Coordinator, Product Marketing (Remote - US)
ebbo
Connecticut, USA (Remote)Full time
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Coordinator, Product Marketing (Remote - US)
Connecticut, USA (Remote)
Salary Not AvailableMid Level1+ years expFull time
Posted 4 weeks ago
Job Summary
You will own growth marketing initiatives for loyalty clients, support testing and optimization across acquisition, enrollment, and campaigns, and translate data insights into action.
- Drive testing strategy and campaign execution with cross-functional partners
- Analyze results and recommend actionable next steps
- Collaborate to optimize enrollment and conversion across touchpoints
Job Description
Responsibilities
- Support Product Marketing Managers in executing growth marketing initiatives for loyalty clients
- Assist with acquisition testing strategy, roadmaps, and campaign execution designed to improve conversion rates.
- Help maintain and optimize enrollment touchpoints by identifying issues, coordinating updates, and supporting ongoing experience improvements.
- Support A/B and multivariate testing efforts, including test setup, quality assurance, launch validation, performance tracking, and documentation of results and learnings.
- Validate campaign setups, targeting, tracking, and test experiences to help ensure accurate, seamless customer experiences.
- Assist with analyzing test results and translating findings into clear takeaways and next-step recommendations.
- Monitor key performance metrics, including registrations, conversion rates, traffic, and other relevant indicators; compile regular reporting and flag notable trends, anomalies, or opportunities.
- Maintain organized documentation for campaigns, tests, results, and team processes; identify opportunities to improve workflow efficiency.
- Manage multiple tasks and deadlines while communicating progress, questions, and blockers proactively.
Requirements
- One or more years of experience in product marketing, growth marketing, digital marketing, campaign operations, or a related role; relevant internship experience may be included toward this requirement.
- Bachelor’s degree in Marketing, Business, Communications, or a related field required.
- Basic understanding of A/B and multivariate testing principles
- Strong attention to detail and commitment to accuracy
- Ability to interpret basic performance data, identify trends, and support data-informed decisions
- Strong organizational skills and the ability to manage multiple tasks, timelines, and priorities in a fast-paced environment
- Clear and effective written and verbal communication skills
- Collaborative approach and ability to work effectively with cross-functional partners
Benefits
- Fully remote work environment
- Unlimited PTO, closing every Friday at 2pm (all year round) and a paid week off between Christmas and New Year's.
- Health Benefits: Medical, Dental, Vision, Disability, Life, Safe Harbor 401K plan with a 3% contribution from ebbo, 100% vested to you right away.
- Annual bonus and merit increases
- DEI Program and Wellness Program with great prizes.
- Every team receives an annual budget for training opportunities.
- Tons of opportunity for mentorship and growth (career trajectories for employees).
ebbo
3.3 Glassdoor
ebbo is an all-in-one loyalty company that has helped leading brands build unforgettable customer experiences for over two decades. With our data-driven strategy, full-service approach and the unwavering support of the people behind our platform, our dedicated team will work with you to understand your loyalty goals, innovate solutions and help you build customer engagement on repeat. ebbo is headquartered in Rocky Hill, CT with team members all over the U.S.
Founded in 2001
Rocky Hill, Connecticut, USA
152 employees (19 in marketing)
52% recommend to a friend
58% CEO approval
Marketing Team
Marketing Team Size
15 (10% of company)
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$32.1M
Last Raise
$2.1M
Series Unknown, 10 years ago
Funding History
- May 2016Series Unknown • $2.1M
- Apr 2016Debt Financing • $30M
- Mar 2016Series Unknown • $2.1M
Traffic Signals
Monthly Visitors
10.1K
Monthly Google Ads Budget
$534
Traffic Source Mix
Search
32.9%
Direct
50.8%
Referral
7.2%
Social
7.7%
Paid
1.2%
Headcount Trend
Current headcount: ~152
Recent News
Links
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