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5 months ago

Marketing Specialist

Reed Technology

Dayton, OH (On-site)Full time$54K/yr – $90K/yr

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Marketing Specialist

Reed Technology

Dayton, OH (On-site)

$54K/yr - $90K/yrIn-houseFull-timeMid level2+ years exp.
5 months ago
Reed Technology

Marketing Specialist

Dayton, OH (On-site)

$54K/yr – $90K/yrMid Level2+ years expFull time

Posted 5 months ago

  • Job
  • Salaries
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Job Summary

Drive regional demand and field marketing for a growth-focused legal segment, aligning with sales to generate leads and accelerate revenue.

  • Own regional marketing plans and support lead generation, pipeline acceleration, and renewals.
  • Must-have: 2–4 years in marketing or demand generation with cross-functional sales collaboration.
  • Standout: ABM support for priority accounts and regionally tailored, sales-ready assets.

Job Description

Responsibilities

  • Execute regional marketing plans aligned to Small Law growth priorities
  • Partner with sales to support lead generation, pipeline acceleration, and renewals
  • Coordinate and support in-person and virtual programs (CLEs, lunches, demos, regional events) with clear follow-up and measurement
  • Support account-based marketing (ABM) initiatives for priority and at-risk accounts
  • Develop and adapt regionally relevant, sales-ready materials (talk tracks, one-pagers, follow-up assets)
  • Track and report on performance metrics including leads, engagement, and POS
  • Manage regional budgets and ensure activities align to ROI expectations
  • Collaborate with demand gen, digital, and content teams to ensure consistency and impact

Requirements

  • 2–4 years of experience in marketing, field marketing, or demand generation
  • Strong interest in sales-aligned marketing and revenue accountability
  • Experience supporting events, campaigns, or ABM initiatives
  • Comfort working cross-functional with sales teams
  • Ability to manage multiple initiatives and priorities simultaneously
  • Strong communication, organization, and follow-through

    Benefits

    • country specific benefits

    Salaries

    Posted range

    $54K/yr – $90K/yr

    Taken straight from the job posting.

    See all Reed Technology salaries

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