2 days ago
Multimedia Specialist
City of Lancaster
Lancaster, TX (Unknown)Full time
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Multimedia Specialist
Lancaster, TX (Unknown)
Salary Not AvailableMid Level2+ years expFull time
Posted 2 days ago
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Job Summary
Own a creative content role focused on telling the City’s story across social media and digital channels, from ideation through publishing, while shaping the City’s communications strategy and supporting City initiatives.
- Owns multi-channel content creation and publication.
- Drives public information campaigns and engagement through social media, photography, and graphic design.
Job Description
Responsibilities
- Creates engaging content for the City’s social media platforms, including written copy, graphics, photography, short-form video, and other digital content.
- Identifies City programs, services, events, accomplishments, and community moments that can be transformed into meaningful and engaging content.
- Captures photos and video at City programs, special events, meetings, and activities for use on social media, websites, digital communications, and formal City publications.
- Writes, produces, edits, and distributes newsletters, news releases, news briefs, promotional materials, and other internal and external communications.
- Develops graphics, flyers, brochures, event materials, presentations, digital campaigns, and other creative assets that support City programs and initiatives.
- Determines the most effective way to communicate information and selects the appropriate combination of digital, print, photography, video, website, and social media channels.
- Creates marketing and communication materials for City Council Town Hall meetings, community programs, special events, and other City initiatives.
- Prepares presentations and multimedia materials for the City Manager’s Office, including budget presentations, Town Halls, Citizen Academy programs, and other events.
- Supports the development and implementation of the City’s overall social media strategy by researching trends, audience preferences, best practices, and emerging communication platforms.
- Creates and publishes content across platforms such as Facebook, Instagram, YouTube, Nextdoor, and other current or emerging digital media channels.
Requirements
- Bachelor’s degree in Communications, Multimedia, Marketing, Journalism, Public Relations, Digital Media, Graphic Design, or a closely related field is preferred.
- One to two years of related professional experience and/or training is preferred; or an equivalent combination of education, training, and experience.
- Experience in one or more of the following areas is highly desirable:
- Social media content creation and management
- Photography and videography
- Video production and editing
- Graphic design
- Digital marketing and communications
- Website content management
- Copywriting, journalism, or storytelling
Preferred
- Portfolio: Applicants are encouraged to provide a portfolio or examples of previous work demonstrating experience in areas such as social media content, graphic design, photography, videography, video editing, marketing campaigns, websites, or other multimedia projects.
City of Lancaster
Lancaster is a diverse community of nearly 170,000, leading the future through science, technology, art, culture, and collaboration. Home to astronauts, rocket scientists, families, and innovative businesses large and small, we are leading the USA with innovation. Combined with spectacular landscapes and clean air, Lancaster has the confidence, expertise, spirit, and imagination to transform tomorrow. The City of Lancaster is: Creating a better tomorrow. Together.
Traffic Signals
Monthly Visitors
44.6K
Traffic Source Mix
Search
56.1%
Direct
38.2%
Referral
3.8%
Social
0.6%
Paid
1.2%
Headcount Trend
Current headcount: ~747
Marketing Team
Marketing Team Size
18 (2% of company)
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
1