4 weeks ago
Marketing Specialist
OnSpot Dermatology
Boca Raton, FL (Hybrid)Full time$50K/yr – $90K/yr
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Marketing Specialist
Boca Raton, FL (Hybrid)
$50K/yr – $90K/yrMid LevelFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own and scale the healthcare marketing engine for mobile and clinic locations, owning audience reach, CRM flows, and vendor partnerships across patient and B2B channels.
- Growth ownership: marketing strategy and multi-channel campaigns for patients, providers, employers, and communities.
- Operations and channels: digital, social, content, CRM, and automation to drive engagement and lead gen.
- Measurement and partnerships: report KPIs, coordinate PR, events, and vendor relationships to feed leadership decisions.
Job Description
Responsibilities
- Develop and execute comprehensive marketing strategies that support patient growth across both our mobile practice and brick-and-mortar locations.
- Create and manage marketing campaigns targeting patients, referring providers, employers, and community partners.
- Manage digital marketing initiatives, including SEO, Google Ads, Meta Ads, email marketing, website optimization, and content strategy.
- Oversee and grow OnSpot Dermatology's social media presence across Instagram, Facebook, LinkedIn, and other platforms.
- Create marketing collateral including brochures, flyers, presentations, newsletters, patient education materials, landing pages, and promotional campaigns.
- Manage CRM and marketing automation platforms to improve patient engagement and lead generation.
- Coordinate public relations opportunities, media outreach, and community awareness campaigns.
- Plan and support community events, employer wellness events, and outreach initiatives throughout Florida.
- Analyze campaign performance, monitor key performance indicators, and provide regular reporting to leadership.
- Manage relationships with outside vendors including photographers, designers, printers, advertising agencies, and media partners.
Requirements
- Minimum of 3–5 years of healthcare marketing experience.
- Minimum of 2 years of marketing experience within a dermatology practice or dermatology organization (Required).
- Demonstrated success creating and executing marketing campaigns for a medical practice.
- Strong understanding of dermatology services, including medical dermatology, skin cancer detection, Mohs surgery, cosmetic dermatology, and patient education.
- Experience marketing to both patients (B2C) and healthcare/business partners (B2B).
- Strong experience with Google Ads, Meta Ads, SEO, email marketing, CRM platforms, and marketing analytics.
- Experience managing social media accounts for a healthcare organization.
- Understanding of healthcare advertising guidelines and HIPAA-compliant marketing practices.
- Excellent written, verbal, and interpersonal communication skills.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
Preferred
- Experience working for a Dermatology practice.
- Experience marketing mobile healthcare services
- Experience with HubSpot, Salesforce, or similar CRM platforms.
- Graphic design experience using Canva or Adobe Creative Suite.
- Experience producing photo and video content for healthcare marketing.
OnSpot Dermatology
OnSpot is an innovative mobile dermatology practice that leverages state-of-the-art mobile medical vehicles to bring full-service dermatology care to you! OnSpot brings its services to companies and communities in Southwest, Central and Eastern Florida.Enjoy the security of knowing your health and safety are our top priority. Our mobile medical vehicles include a reception/waiting area, private exam rooms, custom surgical suites, and a fully integrated Mohs clinical and histopathology workflow. Hydraulic stabilizers, HVAC, wheelchair lifts and 360-degree rotating Midmark exam chairs ensure accessibility while maximizing comfort. Utilizing the latest technology, our mobile medical vehicles are outfitted with Far-UVC light which efficiently and safely inactivates airborne human coronaviruses.Request a Derma DriveTM with OnSpot at your community or company for a patient experience above all.
Traffic Signals
Monthly Visitors
4.8K
Traffic Source Mix
Search
47.9%
Direct
31.9%
Referral
5.6%
Social
13.2%
Paid
1.3%
Headcount Trend
Current headcount: ~71
Marketing Team
Marketing Roles Posted (Last 30 Days)
2