Heat Free Hair

Lifecycle Marketing Manager

Atlanta, GA (Remote)

$100K/yr – $110K/yrSenior Level

Posted 5 months ago

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Job Summary

This role leads email lifecycle campaigns, segmentation, and testing while owning SMS and push alignment. It requires deep knowledge of Black women’s hair, modern Black beauty aesthetics, and data-driven optimization. You’ll collaborate with the Creative Director, manage the design agency, and contribute to retention metrics and personalization efforts to improve LTV and repeat purchases.

Job Description

Responsibilities

Own the email content calendar and lifecycle campaign strategy
Develop weekly campaign briefs, messaging direction, segmentation strategy, and offer positioning
Lead lifecycle flow strategy (welcome, abandoned cart, post-purchase, winback, etc.) and identify opportunities for optimization
Create structured quarterly testing roadmap (subject lines, segmentation, timing, creative angles, offers)
Manage and direct our email design agency — ensuring clear briefs, strong creative direction, on-brand messaging, and timely execution
Review and edit agency copy to ensure it reflects our brand voice and resonates deeply with our core customer
Serve as verbal and strategic gatekeeper in collaboration with the Creative Director
Analyze performance data and provide structured insights and recommendations
Own execution of SMS campaigns and flows
Support list growth and lead capture optimization

Requirements

Deep understanding of Black women’s hair, extensions, natural textures, and styling methods. You understand customer concerns at every stage of her hair journey and can speak to them clearly and persuasively.
Impeccable taste with a strong understanding of elevated, modern Black beauty aesthetics.
Extremely detail-oriented and highly organized. You execute reliably and don’t let things slip.
Strong direct-response copywriter who understands how to drive measurable action — and can confidently write and edit in our brand voice so messaging resonates deeply with our core customer. You are comfortable refining agency and contractor copy to meet our tone and standards.
Strong content planning and research skills. You proactively study customer behavior, reviews, objections, trends, and performance data to inform campaign planning.
Strong SMS marketing foundation with hands-on experience executing campaigns and flows.
Familiarity with RFM segmentation, LTV metrics, and retention reporting — with a desire to deepen strategic expertise in these areas.
Data-comfortable. You can read performance reports, identify trends, and contribute to structured testing plans.
Experience working with subscriptions and retention marketing is a plus.
AI-curious and open to leveraging tools that improve efficiency and personalization.

Preferred

Experience working with subscriptions and retention marketing is a plus.

Benefits

This role offers a base salary of $100,000–$110,000, commensurate with experience. In addition, this position is eligible for a performance-based bonus tied to retention and lifecycle growth goals, with an on-target bonus range of 5–15% of base salary. Performance metrics may include: ● LTV growth ● Repeat purchase rate ● RFM improvement ● Lifecycle revenue contribution ● Execution of structured testing initiatives In addition to competitive compensation and performance bonus eligibility, we offer a generous PTO policy, health and dental insurance, and a product stipend so you can experience and represent the brand firsthand.

Heat Free Hair

N-ZO Beauty is a global beauty and lifestyle company that specializes in creating innovative and transformative new commerce brands that disrupt different beauty niches. Our marquee brand, Heat Free® Hair, is the first and leading manufacturer of virgin hair extensions created to perfectly match natural textures of hair. Heat Free Hair is more than just a hair company, we have created a community for women to connect with other like-minds, discover new trends and styles, learn about protective styling and hair health, support charitable causes that affect women and ultimately, to have their beauty reaffirmed. We're growing our team of outside the box thinkers to continue to build and develop brands you love!

Founded in 2012

Washington, Wisconsin, USA

www.heatfreehair.com

Traffic Signals

Monthly Google Ads Budget

$710

Responsibilities

Own the email content calendar and lifecycle campaign strategy
Develop weekly campaign briefs, messaging direction, segmentation strategy, and offer positioning
Lead lifecycle flow strategy (welcome, abandoned cart, post-purchase, winback, etc.) and identify opportunities for optimization
Create structured quarterly testing roadmap (subject lines, segmentation, timing, creative angles, offers)
Manage and direct our email design agency — ensuring clear briefs, strong creative direction, on-brand messaging, and timely execution
Review and edit agency copy to ensure it reflects our brand voice and resonates deeply with our core customer
Serve as verbal and strategic gatekeeper in collaboration with the Creative Director
Analyze performance data and provide structured insights and recommendations
Own execution of SMS campaigns and flows
Support list growth and lead capture optimization

Requirements

Deep understanding of Black women’s hair, extensions, natural textures, and styling methods. You understand customer concerns at every stage of her hair journey and can speak to them clearly and persuasively.
Impeccable taste with a strong understanding of elevated, modern Black beauty aesthetics.
Extremely detail-oriented and highly organized. You execute reliably and don’t let things slip.
Strong direct-response copywriter who understands how to drive measurable action — and can confidently write and edit in our brand voice so messaging resonates deeply with our core customer. You are comfortable refining agency and contractor copy to meet our tone and standards.
Strong content planning and research skills. You proactively study customer behavior, reviews, objections, trends, and performance data to inform campaign planning.
Strong SMS marketing foundation with hands-on experience executing campaigns and flows.
Familiarity with RFM segmentation, LTV metrics, and retention reporting — with a desire to deepen strategic expertise in these areas.
Data-comfortable. You can read performance reports, identify trends, and contribute to structured testing plans.
Experience working with subscriptions and retention marketing is a plus.
AI-curious and open to leveraging tools that improve efficiency and personalization.

Preferred

Experience working with subscriptions and retention marketing is a plus.

Benefits

This role offers a base salary of $100,000–$110,000, commensurate with experience. In addition, this position is eligible for a performance-based bonus tied to retention and lifecycle growth goals, with an on-target bonus range of 5–15% of base salary. Performance metrics may include: ● LTV growth ● Repeat purchase rate ● RFM improvement ● Lifecycle revenue contribution ● Execution of structured testing initiatives In addition to competitive compensation and performance bonus eligibility, we offer a generous PTO policy, health and dental insurance, and a product stipend so you can experience and represent the brand firsthand.