Responsibilities

• The Digital Marketing Manager leads the strategic planning, execution and optimization of Children’s Minnesota digital properties, including multiple websites.
• This role also manages the digital web team relationship with stakeholders across the organization including IT.
• Develops and/or oversees website strategies, search engine optimization (SEO/SEM), AI Optimization (AIO), email, regulatory compliance, vendor management and website ROI in alignment with the Children’s Minnesota strategic and operating plans.
• Demonstrated ability to define clear digital marketing objectives with related KPIs, and to report/demonstrate results.
• Experience owning customer/target audience web experience: optimizing for conversion and engagement, including developing the Search Engine Optimization Strategy, ensuring all content is search engine optimized to drive top keyword rankings for key search terms.
• Experience effectively coaching people to achieve desired results.
• Solid knowledge of SEO/SEM, AIO, Display Advertising, Email, Web, digital experience, and mobile marketing.
• Experience managing and leading projects.
• Experience working with (SYSTEMS - Google Analytics, Wordpress, Siteimprove).

Requirements

• BA/BS in Communications, Business Administration, or Marketing or equivalent experience.
• 7+ years of experience in positions of increasing responsibility.
• With two (1-2) years effectively overseeing and directing work of others.
• Ability to provide strategic direction, develop roadmap, and determine metrics to measure success.
• Solid knowledge of SEO/SEM, Display Advertising, Email, Web, Nurturing customers, and mobile marketing.
• Experience working with: (SYSTEMS - Google Analytics, Wordpress, Siteimprove).
• Ability to develop strong, trusting and collaborative relationships with all levels in the organization.
• Excellent verbal and written communication skills.
• Ability to manage multiple projects and timelines in a fast-paced environment.
• Personal commitment to deliver results, solutions oriented, and ability to lead others with compassion.

Preferred

• Digital agency experience and/or experience working in healthcare or other regulated industries a plus!
• Experience with paid lead programs is a plus.

Benefits

• In addition to your salary, this position may be eligible for medical, dental, vision, retirement, and other fringe benefits.
• Positions that require night, weekend or on-call work may be eligible for shift differentials or premium pay.