6 weeks ago
Director, Sports Media, PR & Social
Exos
Phoenix, AZ (On-site)Full time$115K/yr – $135K/yr
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Director, Sports Media, PR & Social
Phoenix, AZ (On-site)
$115K/yr – $135K/yrDirector/Executive8+ years expFull time
Posted 6 weeks ago
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Job Summary
media strategy and storytelling across sports, aligning with business priorities and executive visibility.
- Lead cross-functional teams to translate athlete stories into content and partner activations.
- Shape partnerships and thought leadership across Elite Sports, Education, and Performance Centers.
Job Description
Responsibilities
- Develop and execute an integrated marketing and media strategy that supports Exos Sport business objectives, product launches, thought leadership, and revenue growth.
- Serve as the strategic marketing lead across Elite Sports, Education, Performance Centers, and Tactical business lines.
- Identify and capitalize on opportunities to elevate Exos' profile through earned media, executive visibility, athlete stories, and industry thought leadership.
- Build annual media plans aligned to key business priorities, partnerships, milestone/new product moments, and organizational initiatives.
- Act as a trusted advisor to business leaders on media strategy, messaging, media opportunities, and reputation management.
- Lead all sports-related public relations efforts, including proactive media outreach, story development, media pitching, and press management.
- Develop and maintain relationships with key sports, business, health, fitness, and performance media outlets.
- Manage external PR agency partners and oversee performance against agreed-upon objectives and KPIs.
- Identify and secure media opportunities that elevate Exos experts, coaches, athletes, and executives.
- Oversee media monitoring, reporting, and measurement of earned media impact.
Requirements
- Bachelor's degree in marketing, journalism, public relations, or related field.
- 8+ years of experience leading sports media, public relations, social media, and/or integrated marketing programs.
- Highly connected within the sports media and performance industry ecosystem
- Proven track record developing and executing successful media strategies within sports, fitness, health, performance, or lifestyle industries.
- Experience managing PR agencies, external partners, and cross-functional stakeholder groups.
- Exceptional writing, storytelling, media relations, and communication skills.
- Experience managing social media strategy, content development, and performance reporting.
- Strong project management and organizational skills with the ability to manage multiple high-profile initiatives simultaneously.
Preferred
- Experience working with professional athletes, teams, leagues, agents, or sports performance organizations.
- Deep understanding of the sports media ecosystem and evolving digital content landscape.
- Experience supporting executive thought leadership and personal brand development.
- Familiarity with media monitoring, social listening, and analytics platforms.
- Passion for human performance, sports science, coaching, fitness, and athlete development.
Benefits
- health insurance
- life and disability benefits
- 401(k) plan
- paid time off
- variety of part time benefits (subject to eligibility requirements)
Exos
For nearly 30 years, Exos has been dedicated to getting people ready for the moments that matter by promoting a holistic approach to health. As a high-performance coaching company, Exos applies its evidence-based methodology to programming designed to unlock the potential in everyone from corporate employees, elite athletes, military operators, and beyond. This personalized, results-driving approach is why close to 25% of Fortune 100 companies trust Exos as their workplace well-being partner. Since 1995, Exos has impacted over one million lives and our ~3K team members continue this legacy in 380+ facilities around the world.Our history is rich in creating one-of-a-kind experiences encompassing a holistic mind-body approach designed to unlock the potential in everyone. We started by pioneering the field of human performance to bring an integrated, holistic approach to the training and development elite athletes. Through strategic partnerships, we scaled the principles of human performance to new and diverse populations, giving them the confidence, energy, skills, and support they need to show up as their best selves every day. To this day, we hold a heartfelt belief that it is our responsibility to help people — whether a corporate employee, veteran, factory worker, athlete, or anyone in-between — achieve their goals.
Traffic Signals
Monthly Google Ads Budget
$13.2K
Marketing Team
Median Career Experience
14 years
Median Tenure
4.6 years
People
Marketing Leadership
Liz A.
Chief Marketing Officer
At the company for 4 years 7 months
Olivia Reinecke
Assistant Vice President, Compliance & Marketing
At the company for 3 years 7 months
Angel D.
Vice President of Strategic Brand & Marketing
At the company for 5 years 8 months
Danielle Lajoie
Vice President/Head of Communications & Integrated Marketing
At the company for 5 years 4 months
Funding
Total Funding
$47.1M
Last Raise
$9.6M
Private Equity, 5 months ago
Funding History
- Oct 2025Private Equity
- Nov 2014Series Unknown • $9.6M
- Jul 2012Series Unknown • $22.5M