Responsibilities
- Design and execute end-to-end global lifecycle marketing programs, including lead nurture, onboarding, re-engagement, and expansion workflows across email and owned channels to maximize customer lifetime value.
- Own the global promotional send calendar, audience segmentation, and frequency management to spike engagement across prospect and customer segments while keeping deliverability spotless.
- Build and manage marketing automation architecture—including orchestration flows and trigger-based workflows—to continuously increase Lead-to-MQL conversion.
- Own email channel strategy and performance, deploying rigorous A/B testing frameworks and deliverability optimizations to ensure our messages consistently hit the inbox.
- Own email and lifecycle program reporting, building dashboards that track channel health so you can translate campaign data into clear, actionable insights for cross-functional stakeholders.
- Develop and maintain audience segmentation models that enable personalized, relevant communication at scale across prospect and customer databases.
- Partner with Marketing Operations, Integrated Marketing, Performance Marketing, and Sales to lock step with pipeline targets and broader campaign calendars.
