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Marketing jobs

1 marketing jobs

1 day ago

Marketing Campaign Manager

Activate Learning

USA (Remote)Full time$80K/yr – $90K/yr

Marketing jobs in the US

Activate Learning

Marketing Campaign Manager

USA (Remote)

$80K/yr – $90K/yrMid Level4+ years expFull time

Posted 1 day ago

Job Summary

Own the full spectrum of demand generation for K-12 campaigns, from strategy and content planning to multi-channel execution and measurement, while coordinating with Sales and external agencies to build a predictable pipeline.

Lead multi-channel campaigns across science, math and ELA aligned to K-12 buying cycles
Manage tracking, attribution, and lead routing in HubSpot, Salesforce, and GA4
Analyze performance and present monthly pipeline impact with optimization recommendations

Job Description

Responsibilities

Build and run integrated, multi-channel campaigns across science, math and ELA, timed to the K-12 buying cycle (adoption calendars, budget season, spring and summer planning).
Develop account-based marketing programs for target districts and states with active adoptions.
Plan gated content offers (guides, case studies, sample units, webinars) with the Marketing team that convert visitors into leads.
Design lead nurture tracks by subject area, persona (teacher, content-area coordinator, district leader) and funnel stage.
Maintain campaign tracking, UTM standards and attribution in HubSpot, Salesforce and Google Analytics 4, applying our lead scoring and MQL/SQL criteria so leads route cleanly to Sales.
Report monthly on campaign performance, pipeline sourced and influenced, cost per lead, conversion rates and AI search visibility, with recommendations for the next month.
Website and landing pages: Build and maintain campaign landing pages in WordPress, including forms, CTAs and tracking, and A/B test them for conversion. Create supporting digital assets (web banners, social graphics, downloadable offers) with the Marketing team.
Email: Plan, build and send national email campaigns and targeted campaigns by territory, state or account list that support individual sales reps. Manage lists, segmentation, deliverability and email performance reporting.
Agency partnership: Serve as the day-to-day point of contact for our paid search and SEO agency, coordinating campaign priorities, landing pages, tracking and AI search visibility (Google AI Overviews, ChatGPT, Perplexity). Report agency performance monthly to the VP of Marketing, who owns the agency contract, budget and goals.

Requirements

4+ years in B2B demand generation, campaign marketing or digital marketing, managing and executing campaigns you can tie to pipeline and revenue.
Hands-on experience with both HubSpot Marketing Hub and Salesforce marketing platforms (Marketing Cloud and/or Account Engagement).
Proven experience building and editing landing pages in WordPress (page builders, forms, plugins and basic HTML/CSS).
Experience working with a digital marketing agency on paid search and SEO as the day-to-day point of contact.
Experience creating digital campaign assets, such as email templates, banners and social graphics, using tools like Canva or Adobe Creative Cloud.
Track record running both national email campaigns and targeted, sales-rep-specific campaigns, including segmentation, A/B testing and deliverability management.
Strong analytics skills: Google Analytics 4, campaign attribution, funnel reporting and dashboards.
Clear writer who can write email and landing page copy, brief creative and present results to leadership.
Bachelor's degree in marketing, communications, business or equivalent experience.

Preferred

Experience marketing and selling to K-12 school districts or educational publishing.
Familiarity with HQIM, state adoption cycles, district procurement and education buyer personas.
Experience marketing a multi-product or multi-subject portfolio.
SEO fundamentals, plus familiarity with AI search optimization (AEO/GEO) and how it differs from traditional SEO.
Background in K-12 science, math or ELA education is a plus.

Activate Learning

3.1 Glassdoor

Activate Learning is a pioneering education group which combines secondary, further and higher education, with apprenticeship and workforce training, consultancy, commercial business and social enterprise. These organisations are united by a common purpose - to transform lives through learning. Our unique learning philosophy understands how people learn best and creates an environment where they can succeed. We ensure the future employability of our learners throughout their lives. We achieve this by developing the technical and softer skills required for success. Our learners develop confidence, self-awareness, determination and creativity - attributes needed to thrive in a competitive global market. We want to go 'further than education' by igniting confidence and expanding opportunities in our people; in ways that energise communities, build businesses and grow the economy.

Founded in 2013

Oxford, England, GBR

1.3K employees (22 in marketing)

www.activatelearning.ac.uk

0% recommend to a friend

1% CEO approval

Salaries

Posted range

$80K/yr – $90K/yr

Taken straight from the job posting.

See all Activate Learning salaries

Marketing Team

Marketing Team Size

22 (2% of company)

Median Tenure

3.2 years

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

116K

Monthly Google Ads Budget

Traffic Source Mix

52%

Direct

34.2%

Referral

5.7%

Social

1.9%

Paid

2.5%

Headcount Trend

Current headcount: ~1.3K

News about Activate Learning

The Leys College celebrates 96 per cent GCSE pass rate

Aug 22, 2026 • Oxford Mail

Students at Banbury and Bicester College celebrate their successful GCSE exam results

Aug 20, 2026 • Banbury Guardian

Schools celebrate as students receive their GCSE results

Aug 20, 2026 • Bracknell News

Links

www.activatelearning.ac.uk

X (Twitter)

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Responsibilities

Build and run integrated, multi-channel campaigns across science, math and ELA, timed to the K-12 buying cycle (adoption calendars, budget season, spring and summer planning).
Develop account-based marketing programs for target districts and states with active adoptions.
Plan gated content offers (guides, case studies, sample units, webinars) with the Marketing team that convert visitors into leads.
Design lead nurture tracks by subject area, persona (teacher, content-area coordinator, district leader) and funnel stage.
Maintain campaign tracking, UTM standards and attribution in HubSpot, Salesforce and Google Analytics 4, applying our lead scoring and MQL/SQL criteria so leads route cleanly to Sales.
Report monthly on campaign performance, pipeline sourced and influenced, cost per lead, conversion rates and AI search visibility, with recommendations for the next month.
Website and landing pages: Build and maintain campaign landing pages in WordPress, including forms, CTAs and tracking, and A/B test them for conversion. Create supporting digital assets (web banners, social graphics, downloadable offers) with the Marketing team.
Email: Plan, build and send national email campaigns and targeted campaigns by territory, state or account list that support individual sales reps. Manage lists, segmentation, deliverability and email performance reporting.
Agency partnership: Serve as the day-to-day point of contact for our paid search and SEO agency, coordinating campaign priorities, landing pages, tracking and AI search visibility (Google AI Overviews, ChatGPT, Perplexity). Report agency performance monthly to the VP of Marketing, who owns the agency contract, budget and goals.

Requirements

4+ years in B2B demand generation, campaign marketing or digital marketing, managing and executing campaigns you can tie to pipeline and revenue.
Hands-on experience with both HubSpot Marketing Hub and Salesforce marketing platforms (Marketing Cloud and/or Account Engagement).
Proven experience building and editing landing pages in WordPress (page builders, forms, plugins and basic HTML/CSS).
Experience working with a digital marketing agency on paid search and SEO as the day-to-day point of contact.
Experience creating digital campaign assets, such as email templates, banners and social graphics, using tools like Canva or Adobe Creative Cloud.
Track record running both national email campaigns and targeted, sales-rep-specific campaigns, including segmentation, A/B testing and deliverability management.
Strong analytics skills: Google Analytics 4, campaign attribution, funnel reporting and dashboards.
Clear writer who can write email and landing page copy, brief creative and present results to leadership.
Bachelor's degree in marketing, communications, business or equivalent experience.

Preferred

Experience marketing and selling to K-12 school districts or educational publishing.
Familiarity with HQIM, state adoption cycles, district procurement and education buyer personas.
Experience marketing a multi-product or multi-subject portfolio.
SEO fundamentals, plus familiarity with AI search optimization (AEO/GEO) and how it differs from traditional SEO.
Background in K-12 science, math or ELA education is a plus.