Own the creative optimization loop for paid social video, transforming performance data into video iterations and new formats, while collaborating with the Creative Team to grow ROAS.

Drive day-to-day performance insights from data
Proactively propose video format experiments to diversify content

Job Description

Responsibilities

Working with our Paid Social Creative Team to cut videos into high-performing ads.
Staying entrenched in day-to-day performance results, understanding the data, and converting those insights into creative iterations.
Keeping up-to-date on trends across social media platforms and proactively proposing opportunities to the team.
Strategically and proactively adding in video elements, formats, or styles to diversify content and increase performance metrics including ROAS and thumbstop

Requirements

Bachelor’s degree and 1+ years of experience
Experience in Adobe Premiere, with bonus points for experience in After Effects and the broader Adobe Creative Suite
Background in creating and working with high-quality user-generated content, and a portfolio to demonstrate those skills
Strong organizational and communication skills
Highly collaborative, a self-starter, and low ego

Preferred

Experience creating content for our demographic: parents of younger children
Experience working on paid social in a high-growth company or agency environment
General knowledge of Figma, Notion, Adobe Suite, and Google Suite

Skylight

4.0 Glassdoor

Skylight is a digital consultancy using design and technology to help government agencies deliver better public services.

Founded in 2017

Sarasota, Florida, USA

182 employees (32 in marketing)

skylight.digital

78% recommend to a friend

100% CEO approval

Traffic Signals

Monthly Visitors

8.1K

Traffic Source Mix

28%

Direct

54.2%

Referral

7.8%

Social

8.5%

Paid

1.3%

Headcount Trend

Current headcount: ~182

Marketing Team

Marketing Team Size

12 (7% of company)

Median Career Experience

12 years

Median Tenure

2.3 years

Marketing Roles Posted (Last 30 Days)

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Performance Video Editor - Contract

Senior Growth Marketing Manager

Director of Audience Growth & Partnerships

Growth Marketing Manager, Buddy

Growth Marketing Manager, Calendar

Retail Digital Marketing Manager

Performance Video Editor - Contract

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Skylight

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Recent News

All marketing roles in the US

All marketing roles in the US

Performance Video Editor - Contract

Senior Growth Marketing Manager

Director of Audience Growth & Partnerships

Growth Marketing Manager, Buddy

Growth Marketing Manager, Calendar

Retail Digital Marketing Manager

Performance Video Editor - Contract

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Skylight

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Recent News