Own the Cresco Labs House of Brands in the cannabis category by leading field marketing, retail expansion, and in-store education through close collaboration with Brand Field teams and retailers.

Oversee field activities and key retailers to grow distribution and sales
Drive in-store activations, training, and consumer events
Partner with distributors and accounts to enhance retail visibility and performance

Job Description

Responsibilities

Be the expert on the brands, business, and cannabis category. Share that knowledge and passion with others
Support the go-to-market process of new products to drive demand and create new news for Cresco Labs House of Brands portfolio
Be seen as an industry leader and help drive conversation to safe and fun use of cannabis
Utilize Canva and Hotbox (internal creative agency) to build marketing materials that highlight Cresco Labs House of Brands products
Identify and implement opportunities to expand our retail presence while demonstrating value to our retail partners
Manage the MA Brand Field team to oversee the further growth of our key retailers in their specified territories
Support Brand Field team when needed to schedule and execute In-Store Activations and be the face of the brand(s) to Budtenders and consumers
Establish strong working relationships with decision-makers, managers, and Budtenders within key account list, becoming a trusted resource and partner, helping them excel in their roles
Educate and excite Budtenders and key stakeholders on brands, product benefits, consumer need states, and industry trends
Provide in-market training, support and ensure quality standards are inline

Requirements

5-7 years’ related industry marketing experience. Bachelor’s degree preferred.
Local travel 50%, including occasional nights and weekends
Strong presentation and interpersonal communication skills – including the ability to listen and identify opportunities to drive increased brand loyalty
Analytical and strategic mindset, measuring KPIs of field activities
Ability to coordinate efforts with distributor personnel, including orders, delivery, and merchandising support
Candidates must be familiar with on/off-premise marketing initiatives
Familiarity with local market trendsetting accounts
Strong project management, problem-solving, time management, and organizational skills
Skilled at multitasking with an ability to meet deadlines
Computer literate with proficiency in Microsoft Office Suite

Preferred

Bachelor’s degree preferred.
Experience with Repsly, Canva, Workzone, Tableau, and Adobe Suite is preferred but not required.

Benefits

Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program.

Cresco Labs

2.5 Glassdoor

Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey. Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEEDTM initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis. At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism.

Founded in 2013

Chicago, Illinois, USA

1.3K employees (58 in marketing)

www.crescolabs.com

24% recommend to a friend

22% CEO approval

Traffic Signals

Monthly Visitors

32.9K

Traffic Source Mix

47.3%

Direct

42.5%

Referral

6.4%

Social

Paid

1.6%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size

38 (3% of company)

Median Career Experience

6 years

Median Tenure

4.2 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Julia Paul

Associate Manager, Performance Marketing

At the company for 4 months

Funding

Total Funding

$747.5M

Last Raise

$325M

Post IPO Debt, 7 months ago

Funding History

Aug 2025
Post IPO Debt • $325M
Jan 2021
Post IPO Equity • $125M
Feb 2020
Post IPO Debt • $100M

Recent News

Cresco Gets THC Potency Suit Tossed In Federal Court

Nov 19, 2025 • Law360

Cresco Labs Expands Operations Beyond U.S.: How to Play the Stock?

Nov 19, 2025 • Nasdaq

Cresco Labs Expands Operations Beyond U.S.: How to Play the Stock?

Nov 19, 2025 • Zacks Investment Research

Responsibilities

Be the expert on the brands, business, and cannabis category. Share that knowledge and passion with others
Support the go-to-market process of new products to drive demand and create new news for Cresco Labs House of Brands portfolio
Be seen as an industry leader and help drive conversation to safe and fun use of cannabis
Utilize Canva and Hotbox (internal creative agency) to build marketing materials that highlight Cresco Labs House of Brands products
Identify and implement opportunities to expand our retail presence while demonstrating value to our retail partners
Manage the MA Brand Field team to oversee the further growth of our key retailers in their specified territories
Support Brand Field team when needed to schedule and execute In-Store Activations and be the face of the brand(s) to Budtenders and consumers
Establish strong working relationships with decision-makers, managers, and Budtenders within key account list, becoming a trusted resource and partner, helping them excel in their roles
Educate and excite Budtenders and key stakeholders on brands, product benefits, consumer need states, and industry trends
Provide in-market training, support and ensure quality standards are inline

Requirements

5-7 years’ related industry marketing experience. Bachelor’s degree preferred.
Local travel 50%, including occasional nights and weekends
Strong presentation and interpersonal communication skills – including the ability to listen and identify opportunities to drive increased brand loyalty
Analytical and strategic mindset, measuring KPIs of field activities
Ability to coordinate efforts with distributor personnel, including orders, delivery, and merchandising support
Candidates must be familiar with on/off-premise marketing initiatives
Familiarity with local market trendsetting accounts
Strong project management, problem-solving, time management, and organizational skills
Skilled at multitasking with an ability to meet deadlines
Computer literate with proficiency in Microsoft Office Suite

Preferred

Bachelor’s degree preferred.
Experience with Repsly, Canva, Workzone, Tableau, and Adobe Suite is preferred but not required.

Benefits

Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program.