6 weeks ago
Social Media Manager
Meow Wolf
USA (Hybrid)Full time$72K/yr – $84K/yr
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Social Media Manager
USA (Hybrid)
$72K/yr – $84K/yrMid Level3+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own social storytelling across channels, driving content concepts, local creator collaboration, and performance optimization for an immersive arts brand.
- Content & voice ownership: lead concepting, writing, editing, and publishing posts that fit a playful, surreal brand vibe.
- Regional & influencer execution: guide local channels, manage creator outreach, and align with cross-channel campaigns.
- Performance discipline: monitor KPIs, extract insights, and refine content and distribution to grow engagement.
Job Description
Responsibilities
- Create & Manage Engaging Content
- Support social media management across all Meow Wolf’s current and future owned social media channels
- Concept, write, edit, and publish compelling social media posts that bring the Meow Wolf universe to life in collaboration with the full social media team
- Maintain a consistent and vibrant social media tone and voice that reflects Meow Wolf’s unique brand personality—playful & imaginative, bold, curious and surreal– ensure all content feels authentic, engaging, and in line with our creative strategy and vision
- Support and execute local influencer efforts, including outreach, negotiation, and briefing
- Support Local & Regional Social Media Execution
- Keep eyes on social strategy implementation across regional Meow Wolf locations
- Provide subject matter expertise and strategic guidance on content for local channels, ensuring cohesion while allowing for location-specific creativity
- Monitor performance of regional social content and optimize for impact
- Track, Analyze & Optimize Performance
Requirements
- 3+ years of experience managing brand social media accounts with a proven track record of success. (2+ years marketing, advertising or agency experience in the attraction, entertainment, recreation facility, or other public space strongly preferred)
- Customer service & crisis management skills
- General knowledge of the Arts & Immersive Entertainment industry
- Strong understanding of social media platforms, including Facebook, Instagram, TikTok and YouTube
- Deep expertise in content creation and storytelling across formats, from sharp, compelling copy to multimedia content and narratives that genuinely connect with audiences
- Solid social video production and editing skillset
- Experience working on creator campaigns with the ability to identify the right voices, write creator briefs, and execute creative that feel authentic
- Comfortable appearing (at times) on camera
- A master collaborator. You thrive in cross-functional environments, working closely with creative teams, regional marketers, and brand stakeholders
- A lover of the weird, wild, and wonderful. Ideally, you are someone who already loves Meow Wolf, or are at least familiar. You recognize Meow Wolf is not a typical brand and you’re excited to push the boundaries of what’s possible in social media.
Preferred
Benefits
- Medical Insurance options: PPO & HDHP*
- Dental and Vision Insurance*
- HSA, HRA, and FSA options*
- 401k Retirement Plan
- Company paid Life Insurance Policy and Disability Coverage(s)*
- Voluntary Critical Illness and Life Insurance Policies*
- Company Paid Employee Assistance Program
- Paid Parental Leave for 12 weeks
- Discount off Meow Wolf Gift Shop Merch and Cafes
- Admission to Meow Wolf attractions for employees and guests
Meow Wolf
2.9 Glassdoor
Meow Wolf is much more than your typical arts and entertainment company; they’re the creators of extraordinary, mind-bending experiences that transport millions of adventurers of all ages into breathtaking realms of imagination and wonder. As the proud recipients of numerous accolades, including Time Out's #1 Immersive Experience in the US (2023), Fast Company's World's 50 Most Innovative Companies (2024, 2022 and 2020), and USA Today's Top 10 Best Immersive Art Experiences (2022), Meow Wolf is committed to engaging curious seekers through the magic of discovery and play. They are distinct in their collaboration with hundreds of visionary artists who infuse creativity into every Meow Wolf experience. The journey began with the THEA Award-winning House Of Eternal Return in Santa Fe (2016), a mystery house with hidden passages and mesmerizing art exhibits. In Las Vegas, Omega Mart (2021) presented a surreal grocery store experience. Denver's Convergence Station (2021) appeared as a maximalist architectural marvel linking four alien worlds. Meow Wolf unveiled Webby Award-winning The Real Unreal (2023) in the Dallas-Fort Worth metroplex. Meow Wolf’s fifth and newest location Radio Tave, a community radio station that spans dimensions, opened on Halloween of 2024 in Houston, with their sixth location opening in Los Angeles in 2026. As a certified B-Corporation, Meow Wolf leads in themed entertainment, innovating and celebrating human imagination. All are invited to join a journey that defies convention, blurring the lines between reality and fantasy.
Founded in 2008
Santa Fe, New Mexico, USA
1K employees (240 in marketing)
36% recommend to a friend
7% CEO approval
Traffic Signals
Monthly Visitors
693.1K
Monthly Google Ads Budget
$5.6K
Traffic Source Mix
Search
54.2%
Direct
37.3%
Referral
6.1%
Social
1.8%
Paid
0.6%
Headcount Trend
Current headcount: ~1K
Marketing Team
Marketing Team Size
115 (11% of company)
Median Career Experience
17 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Jeff Blackman
SVP, Brand Creative
At the company for 1 year 8 months
Megan Ambrose
VP Marketing Operations
At the company for 3 years 5 months
Kati Murphy
Vice President Public Relations and Communications
At the company for 4 years
Sacha T.
Global Head of Marketing, Strategic Partnerships & Special Projects, Offices of the CEO & CFO
At the company for 4 years 7 months
Funding
Total Funding
$185.2M
Last Raise
$528.3K
Grant, 6 years ago
Funding History
- Nov 2019Grant • $528.3K
- May 2019Series Unknown • $158.6M
- May 2018Debt Financing • $17.5M