6 months ago
Vice President, Public Relations
Walker Sands
USA (Remote)Full time$138K/yr – $165K/yr
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Vice President, Public Relations
USA (Remote)
$138K/yr – $165K/yrSenior Level10+ years expFull time
Posted 6 months ago
Job Summary
Drive senior PR leadership and growth at an integrated B2B agency, aligning client strategy with measurable outcomes.
- Own executive-level PR programs and client strategy across earned, shared, and owned channels.
- Must-have: 10–15 years leading enterprise PR campaigns and client accounts.
- Standout: Proven growth leadership with new business and team development.
Job Description
Responsibilities
- Lead high-impact PR programs. Serve as the executive representation on accounts, and develop strategies that drive meaningful visibility and business results for clients across earned, shared, and owned channels.
- Serve as a trusted advisor. Build strong partnerships with C-level and senior client leaders, offering strategic counsel that aligns with business objectives and fuels long-term growth.
- Drive business growth. Lead new business opportunities, from prospecting and pitching to scoping and onboarding. Expand existing accounts through strong client partnerships and proactive ideas.
- Identify and activate new revenue streams through the development of new offerings, expansion into adjacent service areas, and strategic external partnerships.
- Coach and mentor talent. Manage and inspire a team of PR professionals. Create opportunities for growth, champion professional development, and foster a culture of curiosity and collaboration.
- Elevate our Boston presence. Partner with agency leadership to strengthen our regional footprint through networking, community engagement, and brand visibility efforts.
- Champion innovation. Stay on the pulse of emerging trends in media, AI, and analytics. Bring new tools and approaches that enhance our capabilities and results.
- Deliver measurable impact. Set clear KPIs and report on business outcomes. Use data-driven insights to optimize programs and demonstrate the value of communications.
Requirements
- 10–15 years of experience leading client accounts in a PR agency, ideally with exposure to integrated marketing programs.
- Proven success managing complex, high-value PR campaigns across B2B industries. Preferred experience working with enterprise technologies companies across AI, IT, cloud and/or infrastructure.
- Experience leading and managing teams to create a collaborative and growth-minded work environment.
- Strong background in business development, including pitching, negotiating, and closing new business opportunities.
- Deep understanding of today’s media ecosystem — from traditional outlets to podcasts, influencers, social, and emerging platforms.
- Expertise in crafting strategies that combine earned media with paid, shared and owned amplification.
- Experience using AI and data tools for media strategy, targeting, and measurement.
- Exceptional communication and leadership skills with experience managing and developing teams.
- A commitment to collaboration, continuous learning, and driving impact through innovation.
Preferred
- Preferred experience working with enterprise technologies companies across AI, IT, cloud and/or infrastructure.
Benefits
- 🩺 Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
- 💰 Retirement Savings: Employer-matched 401(k) and access to financial planning services.
- 🌴 Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
- 🏡 Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.
- 🎉 Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
- 👶 Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
- 📚 Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
- 🌟 Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients. Read more on our website here!
Walker Sands
3.5 Glassdoor
Walker Sands is an integrated B2B growth services agency with expertise in strategy, data, content, creative, strategic communications and digital marketing. The agency’s Outcome-based Marketing approach helps B2B brands grow, build reputation, generate demand, drive engagement and strengthen market position. A 10-time Inc. 5000 honoree, Walker Sands is one of the fastest-growing B2B agencies in the world, proudly serving 100+ clients from offices in Chicago, Seattle and Boston.
Founded in 2001
Chicago, Illinois, USA
221 employees (124 in marketing)
44% recommend to a friend
50% CEO approval
Salaries
Posted range
$138K/yr – $165K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
110 (50% of company)
Median Career Experience
10 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Rachel Cullitan
Vice President Marketing
At the company for 11 years 11 months
Ryan Young
Vice President, SEO
At the company for 2 years 11 months
Derek Edmond
Senior Vice President, Demand Generation
At the company for 3 years 8 months
John Fairley
Senior Vice President of Demand Generation
At the company for 19 years 3 months
Funding
Last Raise
Private Equity, 6 years ago
Funding History
- Sep 2019Private Equity
Traffic Signals
Monthly Visitors
34.9K
Monthly Google Ads Budget
$446.8K
Traffic Source Mix
Search
42.2%
Direct
42.2%
Referral
7.9%
Social
6.3%
Paid
1.3%
Headcount Trend
Current headcount: ~221