3 weeks ago
Digital Marketing Specialist
ETSU
Johnson City, TN (On-site)Full time
All marketing roles in the US
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All marketing roles in the US
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Digital Marketing Specialist
Johnson City, TN (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 3 weeks ago
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Job Summary
Own the university’s digital marketing stack and measurement, owning data-driven campaigns across paid search, paid social, email, and display while leading Salesforce Marketing Cloud implementation and audience journeys.
- Own paid channels, analytics, and reporting to tie activity to ETSU goals with data-driven optimization.
- Lead marketing automation and audience segmentation to enable personalized campus communications across Student Life, Enrollment, and the Graduate School.
Job Description
Responsibilities
- developing, implementing, optimizing, and measuring digital marketing initiatives that advance East Tennessee State University's strategic priorities.
- serves as the university's primary subject matter expert for digital advertising, marketing automation, audience targeting, campaign analytics, and performance measurement.
- collaborates with campus partners to develop and execute data-driven marketing strategies across paid search, paid social, display advertising, email marketing, and other digital channels.
- play a key role in the implementation and ongoing utilization of Salesforce Marketing Cloud, helping establish processes, workflows, audience segmentation strategies, and customer journey automation.
- work closely with Student Life and Enrollment, the Graduate School, Information Technology Services, and other campus stakeholders to leverage data and technology in support of personalized, effective marketing communications.
- managing digital campaigns from planning through performance analysis.
- maintaining tracking and measurement infrastructure.
- providing actionable insights through analytics and reporting.
- ensuring digital marketing efforts are strategically aligned, accurately measured, and continuously optimized to achieve institutional goals.
Requirements
- Bachelor’s degree in Marketing, Digital Media, Advertising, Communications, Information Systems, Business, or related field and three (3) years of professional experience in digital marketing, digital advertising, marketing automation, or related fields.
- Experience managing paid digital advertising campaigns across multiple platforms.
- Experience utilizing Google Analytics and campaign reporting tools.
- Experience managing marketing projects and working with multiple stakeholders.
- OR a combination of education and work experience
Preferred
- Experience in a higher education environment
- Experience with Salesforce Marketing Cloud, Marketing Cloud Account Engagement (Pardot), or comparable marketing automation platforms.
- Experience with Google Tag Manager and conversion tracking implementation.
- Experience with CRM-based audience segmentation and lifecycle marketing strategies.
- Experience creating dashboards and reports using Data Studio or comparable business intelligence tools.
Benefits
- For information on benefits, please visit Employee Benefits
ETSU
Etsu is a company based out of 5mins Walk, Liverpool, United Kingdom.
Traffic Signals
Monthly Visitors
7.1K
Traffic Source Mix
Search
65.5%
Direct
22.3%
Referral
6.9%
Social
4.1%
Paid
1.1%
Headcount Trend
Current headcount: ~40
Marketing Team
Median Career Experience
32 years
Median Tenure
33 years
Marketing Roles Posted (Last 30 Days)
1