3 months ago
Principal Demand Generation Campaign Manager
MeridianLink
USA (On-site)Full time
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Principal Demand Generation Campaign Manager
USA (On-site)
Salary Not AvailableSenior Level6+ years expFull time
Posted 3 months ago
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Job Summary
Lead demand generation for MeridianLink's existing customers, driving expansion and cross-sell through multi-channel programs.
- Own strategy and multi-channel campaigns targeting the current customer base
- Must-have: 6–8+ years in B2B demand or lifecycle marketing
- Standout: Cross-functional playbook development and measurable pipeline impact
Job Description
Responsibilities
- Own customer demand strategy for assigned products and segments, driving qualified expansion and cross-sell pipeline through targeted, multi-channel campaigns
- Plan and execute integrated demand programs across email, paid media, digital advertising, webinars, events, content syndication, and sales-triggered campaigns
- Partner closely with Customer Sales and Account Management to align campaigns to sales plays, priorities, and pipeline goals, ensuring strong follow-up and conversion
- Translate customer data and intent signals (usage, engagement, lifecycle stage, firmographics) into actionable audience segmentation and messaging strategies
- Drive pipeline outcomes, not just activity—owning performance against KPIs including engagement, MQLs, sales-ready accounts, pipeline dollars, and revenue influence
- Leverage marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce) to build, execute, and optimize campaigns at scale
- Continuously optimize performance through testing, experimentation, and analytics across messaging, channels, and targeting
- Collaborate cross-functionally with Product Marketing, Customer Marketing, Sales, Digital, and Creative to develop compelling, customer-specific content and assets
- Manage budgets and forecasts for assigned programs, optimizing spend to maximize ROI and pipeline contribution
- Set standards that scale customer demand generation by developing playbooks, best practices, and reporting frameworks; sharing insights and recommendations; and improving cross-functional ways of working to increase pipeline impact
Requirements
- 6–8+ years of experience in B2B demand generation, lifecycle marketing, or digital marketing, ideally in B2B SaaS or fintech
- Proven success driving expansion, cross-sell, or post-sale demand within an existing customer base
- Strong understanding of customer lifecycle marketing, account-based approaches, and sales-aligned campaign execution
- Hands-on experience with marketing automation and CRM platforms, including campaign build, reporting, and optimization
- Highly analytical and data-driven, with the ability to turn insights into clear actions and recommendations
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
- Excellent collaboration and communication skills, with confidence partnering with Sales and senior stakeholders
- Bachelor’s degree or equivalent practical experience
MeridianLink
3.5 Glassdoor
MeridianLink® powers digital lending and account opening for financial institutions and provides data verification solutions for consumer reporting agencies.
Founded in 1998
Irvine, California, USA
665 employees (39 in marketing)
59% recommend to a friend
68% CEO approval
Traffic Signals
Monthly Visitors
1.1M
Monthly Google Ads Budget
$129.9K
Traffic Source Mix
Search
8.4%
Direct
69%
Referral
22%
Social
0%
Paid
0.4%
Headcount Trend
Current headcount: ~666
Marketing Team
Marketing Team Size
36 (5% of company)
Median Career Experience
19 years
Median Tenure
2.9 years
People
Marketing Leadership
Erica Bigley
Vice President, Brand & Communications
At the company for 1 year 5 months
Jeff Seymour
Vice President, Demand Generation
At the company for 2 years 5 months
TJ DeCerbo
Director of Field Marketing
At the company for 1 year 10 months
Laura Costello
Sr. Director, Product Marketing
At the company for 4 years 8 months
Funding
Total Funding
$570.5M
Last Raise
$6K
Post IPO Secondary, 1 years ago
Funding History
- Sep 2024Post IPO Secondary • $6K
- Feb 2024Post IPO Secondary • $85.5M
- Nov 2021Post IPO Debt • $485M