Own multi‑channel user acquisition for robotics with a unified measurement stack, balancing CAC targets, waitlist programs, and AI‑driven optimization across paid, organic, and partnerships.

Drive multi-channel acquisition with CAC targets, budget alignment, and volume forecasts.
Lead AI-native growth across creative production, audience targeting, and bid management to improve efficiency.
Build and scale a cross-functional acquisition team covering performance, SEO/ASO, partnerships, and analytics.

Job Description

Responsibilities

Acquisition Strategy: Define the Robotics user acquisition strategy and budget, aligning channel mix, CAC targets, and volume forecasts with the UES annual plan.
Performance Marketing: Own paid media across search, social, video, programmatic, and connected TV; build and optimize a measurement stack covering attribution, MMM, and incrementality.
SEO, ASO & Platform Optimization: Lead organic discovery strategy across Google, YouTube, Apple App Store, Google Play, and key Greater China platforms (e.g., Baidu, Xiaohongshu, Douyin search).
Partnership & Affiliate Acquisition: Build a partnership and affiliate program that brings Robotics into adjacent ecosystems (developer, creator, smart home, B2B integrators).
Waitlist & Pre-Order Programs: Architect waitlist, reservation, and pre-order programs that maximize conversion from interest to deposit to delivery.
Lifecycle & CRM Acquisition: Partner with the Head of User Operation to convert prospect data into active opportunities through email, SMS, push, and in-product messaging.
AI-Native Growth: Embed AI tooling across creative production, audience targeting, copy testing, and bid management to compound acquisition efficiency over time.
Cross-Channel Hand-Off: Define and instrument the hand-off SLAs and lead quality definitions between Acquisition and each downstream sales channel.
Measurement & Reporting: Operate a weekly growth review with a single source of truth for channel performance, CAC, conversion, and forecast accuracy.
Team Leadership: Build and lead a high-performing acquisition team across performance, SEO/ASO, partnerships, and analytics.

Requirements

15+ years in user acquisition / growth marketing, with at least 5 years leading multi-channel acquisition teams at a senior level in consumer technology, smart hardware, or DTC brands.
Bachelor’s degree in marketing, business, engineering, or a quantitative discipline.
Demonstrated ability to scale paid acquisition spend at or beyond USD $20M annually while improving CAC efficiency.
Deep fluency in attribution, MMM, incrementality testing, and cohort-based LTV/CAC analysis.
Hands-on with major ad platforms (Google, Meta, TikTok, YouTube), MMP/attribution tools, and BI stacks (Looker, Tableau, or equivalent).
Track record building and developing growth teams of 10+ specialists.

Nice to Have

Experience launching a high-consideration, high-ASP hardware or robotics product into market.
Working knowledge of Greater China acquisition platforms and creator ecosystems.
Experience integrating AI tools (creative generation, predictive bidding, audience modeling) into a production growth stack.
Background combining B2C and B2B / prosumer acquisition motions.

Benefits

Healthcare + dental + vision benefits (Free for you/discounted for family)
401(k) options
Casual dress code + relaxed work environment
Culturally diverse, progressive atmosphere

Faraday Future

Faraday Future (NASDAQ: FFAI) is a global intelligent mobility ecosystem company focused on empowering people everywhere to live, move, connect, and breathe freely.

Founded in 2014

Gardena, California, USA

533 employees (46 in marketing)

linktr.ee/FaradayFuture

Traffic Signals

Monthly Visitors

205.6M

Monthly Google Ads Budget

$202.6K

Traffic Source Mix

20.5%

Direct

54.4%

Referral

4.6%

Social

20.3%

Paid

0.2%

Headcount Trend

Current headcount: ~536

Marketing Team

Marketing Team Size

24 (5% of company)

Recent News

Faraday Future Prototype Catches Fire and Explodes, Damaging the Struggling Startup's Los Angeles HQ

Oct 2, 2025 • Car and Driver

Faraday Future Issues a Statement on a Recent Fire Incident at Its Satellite Office Building

Sep 30, 2025 • Yahoo Finance

Explosion, vehicle fire rock Faraday Future’s LA headquarters

Sep 29, 2025 • TechCrunch

Responsibilities

Acquisition Strategy: Define the Robotics user acquisition strategy and budget, aligning channel mix, CAC targets, and volume forecasts with the UES annual plan.
Performance Marketing: Own paid media across search, social, video, programmatic, and connected TV; build and optimize a measurement stack covering attribution, MMM, and incrementality.
SEO, ASO & Platform Optimization: Lead organic discovery strategy across Google, YouTube, Apple App Store, Google Play, and key Greater China platforms (e.g., Baidu, Xiaohongshu, Douyin search).
Partnership & Affiliate Acquisition: Build a partnership and affiliate program that brings Robotics into adjacent ecosystems (developer, creator, smart home, B2B integrators).
Waitlist & Pre-Order Programs: Architect waitlist, reservation, and pre-order programs that maximize conversion from interest to deposit to delivery.
Lifecycle & CRM Acquisition: Partner with the Head of User Operation to convert prospect data into active opportunities through email, SMS, push, and in-product messaging.
AI-Native Growth: Embed AI tooling across creative production, audience targeting, copy testing, and bid management to compound acquisition efficiency over time.
Cross-Channel Hand-Off: Define and instrument the hand-off SLAs and lead quality definitions between Acquisition and each downstream sales channel.
Measurement & Reporting: Operate a weekly growth review with a single source of truth for channel performance, CAC, conversion, and forecast accuracy.
Team Leadership: Build and lead a high-performing acquisition team across performance, SEO/ASO, partnerships, and analytics.

Requirements

15+ years in user acquisition / growth marketing, with at least 5 years leading multi-channel acquisition teams at a senior level in consumer technology, smart hardware, or DTC brands.
Bachelor’s degree in marketing, business, engineering, or a quantitative discipline.
Demonstrated ability to scale paid acquisition spend at or beyond USD $20M annually while improving CAC efficiency.
Deep fluency in attribution, MMM, incrementality testing, and cohort-based LTV/CAC analysis.
Hands-on with major ad platforms (Google, Meta, TikTok, YouTube), MMP/attribution tools, and BI stacks (Looker, Tableau, or equivalent).
Track record building and developing growth teams of 10+ specialists.

Nice to Have

Experience launching a high-consideration, high-ASP hardware or robotics product into market.
Working knowledge of Greater China acquisition platforms and creator ecosystems.
Experience integrating AI tools (creative generation, predictive bidding, audience modeling) into a production growth stack.
Background combining B2C and B2B / prosumer acquisition motions.

Benefits

Healthcare + dental + vision benefits (Free for you/discounted for family)
401(k) options
Casual dress code + relaxed work environment
Culturally diverse, progressive atmosphere