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Marketing jobs

4 marketing jobs

3 days ago

Associate Director, Paid Search and Social

The University of Chicago

Chicago, IL (Unknown)Full time$73K/yr – $85K/yr

3 weeks ago

Physician Relations and Marketing Specialist

The University of Chicago

Chicago, IL (Unknown)Full time$65K/yr – $80K/yr

3 weeks ago

Senior Associate Director, Marketing Systems and Automation

The University of Chicago

Chicago, IL (Unknown)Full time$110K/yr – $130K/yr

3 weeks ago

Health Research Communications & Digital Media Coordinator

The University of Chicago

Chicago, IL (Unknown)Full time$65K/yr – $80K/yr

Marketing jobs in the US

The University of Chicago

Associate Director, Paid Search and Social

Chicago, IL (Unknown)

$73K/yr – $85K/yrSenior Level5+ years expFull time

Posted 3 days ago

Job Summary

Own end-to-end paid media programs across social and search, driving lead quality, conversions, and ROI.

Own planning, budgeting, and pacing of paid media to support enrollment objectives.
Coordinate with admissions and CRM teams to ensure measurable funnel performance.
Turn campaign data into actionable optimization recommendations across channels.

Job Description

Responsibilities

Refines and optimizes paid advertising campaigns to maximize lead quality and conversion rates.
Develops and implements a comprehensive paid social media strategy to enhance brand awareness and generate high-quality leads.
Builds, manages, and executes campaigns across diverse social media platforms, including but not limited to Facebook, Instagram, LinkedIn, and TikTok.
Oversees an external paid search agency by establishing priorities, evaluating strategic recommendations, reviewing implementation, and ensuring accountability for campaign performance.
Develops, monitors, and optimizes ad performance and landing pages, leveraging A/B testing, audience segmentation, and performance analytics.
Analyzes campaign data, generates insightful reports, and provides actionable recommendations to measure effectiveness, adjust strategies, and maximize ROI.
Collaborates closely with content, creative, and brand teams to develop compelling ad creatives and messaging to optimize ads for an enhanced user experience and improved conversions.
Collaborates with the data analytics, brand, and admissions teams to develop targeting strategies for paid campaigns, including global targeting for paid search and audience-based targeting, such as LinkedIn, and retargeting for paid social.
Collaborates with web development teams to optimize website conversion paths and user experience.
Develops annual paid-media plans, forecasts, budget allocations, and pacing recommendations to ensure investments remain aligned with program and fiscal-year objectives.

Requirements

Education: Minimum requirements include a college or university degree in related field.
Work Experience: Minimum requirements include knowledge and skills developed through 5-7 years of work experience in a related job discipline.
Certifications: -
Preferred Qualifications
Education: Bachelor’s degree.
Experience: Proven experience in digital advertising and PPC campaign management.
Technical Skills or Knowledge: Strong analytical skills with proficiency in Google Analytics, Search Ads 360, and other reporting tools. Proficient in Adobe Analytics.
Understanding of A/B testing, audience segmentation, and conversion rate optimization.
Familiar with CRM platforms, Slate.
Preferred Competencies

Benefits

The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off. Information about the benefit offerings can be found in the Benefits Guidebook.

Salaries

Posted range

$73K/yr – $85K/yr

Taken straight from the job posting.

See all The University of Chicago salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

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The University of Chicago

Associate Director, Paid Search and Social

Chicago, IL (Unknown)

$73K/yr – $85K/yrSenior Level5+ years expFull time

Posted 3 days ago

Job Summary

Own end-to-end paid media programs across social and search, driving lead quality, conversions, and ROI.

Own planning, budgeting, and pacing of paid media to support enrollment objectives.
Coordinate with admissions and CRM teams to ensure measurable funnel performance.
Turn campaign data into actionable optimization recommendations across channels.

Job Description

Responsibilities

Refines and optimizes paid advertising campaigns to maximize lead quality and conversion rates.
Develops and implements a comprehensive paid social media strategy to enhance brand awareness and generate high-quality leads.
Builds, manages, and executes campaigns across diverse social media platforms, including but not limited to Facebook, Instagram, LinkedIn, and TikTok.
Oversees an external paid search agency by establishing priorities, evaluating strategic recommendations, reviewing implementation, and ensuring accountability for campaign performance.
Develops, monitors, and optimizes ad performance and landing pages, leveraging A/B testing, audience segmentation, and performance analytics.
Analyzes campaign data, generates insightful reports, and provides actionable recommendations to measure effectiveness, adjust strategies, and maximize ROI.
Collaborates closely with content, creative, and brand teams to develop compelling ad creatives and messaging to optimize ads for an enhanced user experience and improved conversions.
Collaborates with the data analytics, brand, and admissions teams to develop targeting strategies for paid campaigns, including global targeting for paid search and audience-based targeting, such as LinkedIn, and retargeting for paid social.
Collaborates with web development teams to optimize website conversion paths and user experience.
Develops annual paid-media plans, forecasts, budget allocations, and pacing recommendations to ensure investments remain aligned with program and fiscal-year objectives.

Requirements

Education: Minimum requirements include a college or university degree in related field.
Work Experience: Minimum requirements include knowledge and skills developed through 5-7 years of work experience in a related job discipline.
Certifications: -
Preferred Qualifications
Education: Bachelor’s degree.
Experience: Proven experience in digital advertising and PPC campaign management.
Technical Skills or Knowledge: Strong analytical skills with proficiency in Google Analytics, Search Ads 360, and other reporting tools. Proficient in Adobe Analytics.
Understanding of A/B testing, audience segmentation, and conversion rate optimization.
Familiar with CRM platforms, Slate.
Preferred Competencies

Benefits

The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off. Information about the benefit offerings can be found in the Benefits Guidebook.

Salaries

Posted range

$73K/yr – $85K/yr

Taken straight from the job posting.

See all The University of Chicago salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)