2 hrs ago
Director, Enrollment Communications and Marketing (Limited to UConn Employees)
University of Connecticut
Storrs, CT (On-site)Full time$125K/yr – $145K/yr
Marketing jobs in the US
Marketing jobs in the US
Director, Enrollment Communications and Marketing (Limited to UConn Employees)
Storrs, CT (On-site)
$125K/yr – $145K/yrDirector/Executive8+ years expFull time
Posted 2 hrs ago
Job Summary
Own and lead the Enrollment Management communications strategy to drive undergraduate recruitment, enrollment, and student success across multi-channel campaigns, while aligning with university priorities and leveraging data-driven insights.
- Own the multi-channel enrollment marketing and communications plan
- Drive audience segmentation, analytics, and performance measurement
- Lead a collaborative team to create stories and content that showcase access, affordability, and student success
Job Description
Responsibilities
- Develops and implements a comprehensive, multi-channel marketing and communications strategy that supports UConn's enrollment objectives and promotes undergraduate student recruitment, enrollment, financial aid awareness, orientation participation, and student success.
- Serves as the lead communications strategist for Enrollment Management, advising the Associate Vice President for Enrollment and senior leadership on outreach, engagement, brand positioning, and enrollment communication initiatives.
- Establishes annual communication and marketing goals aligned with division and university strategic priorities.
- Creates and maintains a coordinated Enrollment Management communications calendar across all reporting departments.
- Ensures messaging reflects institutional values, promotes access and affordability, and supports the recruitment and enrollment of a talented and diverse student population.
- Leads the development and implementation of enrollment marketing campaigns that engage prospective students throughout the recruitment, application, admission, enrollment, and transition processes.
- Oversees audience segmentation and personalized communication strategies designed to improve prospect engagement, application completion, yield, and matriculation outcomes.
- Guides the creation of compelling storytelling and marketing content that highlights the student experience, academic excellence, affordability, student support services, and student success outcomes.
- Develops strategic communications plans for key enrollment cycles including recruitment, admissions decisions, financial aid awarding, orientation, and enrollment confirmation.
- Oversees the development and maintenance of enrollment-focused websites, digital content, email communications, social media channels, videos, publications, presentations, and promotional materials.
Requirements
- Bachelor's degree in communications, marketing, public relations, journalism, higher education administration, business, or a related field.
- At least eight years of progressively responsible professional experience in marketing, communications, enrollment management marketing, public relations, or related fields.
- Demonstrated experience developing and implementing comprehensive marketing and communication strategies.
- Experience supervising professional staff and managing complex projects.
- Experience utilizing data, analytics, and performance metrics to inform strategic decisions.
Preferred
- Master's degree in communications, marketing, higher education administration, business administration, or a related field.
- Experience in higher education enrollment management marketing and communications.
- Demonstrated success leading recruitment marketing campaigns that support enrollment growth and student engagement.
- Experience working with CRM systems, marketing automation platforms, digital advertising, and audience segmentation strategies.
- Experience managing websites, digital engagement initiatives, and social media communication strategies.
- Knowledge of enrollment management best practices, student recruitment trends, and higher education marketing strategies.
Benefits
- For more information about benefits and other offerings available to University employees, we encourage you to review the Human Resources website and explore the sections under the Benefits & Leaves header at the top of the page. Under Benefits & Leaves, select Benefits to access an overview as well as additional information on topics such as paid time off, benefits, retirement, and other resources. As you explore these pages, please note that this position is considered management/confidential and look for information specifically identified for management/confidential, as provisions may vary by employee group.
University of Connecticut
The University of Connecticut (UConn), a Wall Street Journal top 10 public university, is home to more than 32,000 students, 1,500 faculty, 255,000 proud alumni, and a handsome husky named Jonathan.The University has fourteen schools and colleges: Agriculture and Natural Resources, Business, Dental Medicine, Education, Engineering, Fine Arts, Law, Liberal Arts and Sciences, Medicine, Nursing, Pharmacy, and Social Work. Students can choose from eight undergraduate bachelor's degrees with 102 possible majors, as well as seventeen graduate/doctoral degrees and five professional degree programs (MD, JD, etc.).UConn's main campus in Storrs is admitting the highest-achieving freshmen in University history. Student diversity continues to increase, as does the number of honors students, valedictorians and salutatorians who consistently make UConn their top choice. It's a great time to be a Husky!
Salaries
Posted range
$125K/yr – $145K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
455 (3% of company)
Median Tenure
6.3 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
$10M
Grant, 1 years ago
Funding History
- Oct 2024Grant • $10M
- Mar 2024Grant
- Jun 2023Grant • $4.5M
Traffic Signals
Monthly Visitors
3.8M
Monthly Google Ads Budget
$236.3K
Traffic Source Mix
Search
39.3%
Direct
53.6%
Referral
5.4%
Social
0.8%
Paid
0.8%
Headcount Trend
Current headcount: ~13.5K
News about University of Connecticut
Links
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