2 months ago
Field Marketing Specialist
Avenue5 Residential
Portland, OR (Unknown)Full time
Marketing jobs
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Field Marketing Specialist
Portland, OR (Unknown)
Salary Not AvailableMid Level2+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Coordinate field marketing across properties to execute regional strategies, strengthen marketing program adoption, and drive traffic and leases through on-site tactics, events, and performance monitoring.
- Own field marketing execution and liaison between properties and marketing management to resolve issues and ensure brand guidelines.
- Partner with regional managers to implement initiatives that optimize property traffic, leasing performance, and on-site activation.
- Track KPI progress, manage budgets, and train onsite teams to improve marketing effectiveness.
Job Description
Responsibilities
- Executing property-specific marketing plans and promoting and implementing marketing-supported products and services to help properties generate leads and leases and grow occupancy
- Ensuring that marketing products and services are correctly implemented and utilized
- Liaison between properties and marketing management to resolve implementation issues and promote company guidelines and procedures
- Partner with regional marketing managers to develop and implement strategic initiatives that generate optimum traffic and leasing performance for assigned properties
- Travel to work with onsite teams to execute marketing tactics and strategies and identify opportunities for refinement and improvement
- Provide guidance, support, and training to onsite teams and ensure that onsite marketing efforts are being managed and completed
- Monitor project timelines and engage key stakeholders to ensure that projects are completed timely and according to quality standards
- Serve as the marketing liaison between properties and property teams
- Assist in researching new business opportunities and develop marketing material
- Track KPI’s for specific marketing activities at assigned properties and make recommendations for marketing metric improvements
Requirements
- Bachelor’s degree in marketing, advertising, communications, public relations, journalism, English, or another related field is required
- Two or three years of experience in direct real estate multi-family marketing within the property management industry
- Two or three years of experience in marketing, agency experience preferred for this associate-level position
- Approximately 35% travel required to dedicated markets
- Must have strong leadership ability including effective decision-making and the ability to multitask
- Proven track record of delivering projects and assignments at or beyond expectations, and timely
- Intermediate to advanced level knowledge with Microsoft Office Suite including Outlook, Word, PowerPoint, and Excel
- Intermediate knowledge of SEO/SEM
- Excellent written and verbal communication skills
- Ability to work independently and prioritize effectively in a fast-paced environment
Preferred
- Exceptional project management skills are preferred
- Strong understanding of property management industry trends, issues, and emerging technology
- Outgoing personality and comfortable engaging with others individually or in groups
- Entrepreneurial mindset and go-getter attitude with proven ability to work independently as well as in a team setting
Avenue5 Residential
3.7 Glassdoor
Avenue5 is a vibrant multifamily and single-family property management services firm with locations throughout the United States. We manage over 750 properties and 150,000+ units nationwide. Our company is headquartered in Seattle, and has offices in Austin, Boise, Dallas, Denver, Orange County, Phoenix, Portland, Salt Lake City, Washington Tri-Cities, Spokane, and greater Washinton DC. In addition, Avenue5 has local experts based in key markets, including Northern California, Los Angeles, San Diego, Reno, Las Vegas, Colorado Springs, San Antonio, Houston, Nashville, Atlanta, Baltimore, Philadelphia, Tampa, Charlotte, and Charleston.We are proud to:• Listen to our associates, recognize them, and give them room to grow• Invest in our associates to help them become the best version of themselves• Approach every important decision with our associates in mindWe offer:• Competitive compensation• Coverage for medical, dental, and vision, effective on the first day of the month following hire• A 401(k) plan, available after 30 days of service• Paid birthday, holidays, a paid floating holiday, and a paid community service day off• Exclusive, associates-only discounts• Reimbursement for education-related expensesWe're always on the lookout for talented new associates! To apply, contact us at brightfutures@avenue5.com.Employing more than 3,900 associates, Avenue5 is proud to have been named a top 15 national finalist on the Best Places to Work MultifamilyTM list, to have been certified as a Great Place to Work® for 7 years in a row, as one of the Best Workplaces in Real EstateTM, to have been ranked as one of the 100 fastest-growing private companies in Washington list by The Puget Sound Business Journal, and to have been ranked as one of the top 10 fastest-growing multifamily property management companies by Multi-Housing News. We are ranked at position 8 on the National Multifamily Housing Council (NMHC) Top 50 Managers List.
Founded in 2014
Seattle, Washington, USA
2K employees (102 in marketing)
69% recommend to a friend
81% CEO approval
Traffic Signals
Monthly Visitors
26.1K
Traffic Source Mix
Search
38.1%
Direct
52.7%
Referral
6.2%
Social
1.3%
Paid
1.5%
Headcount Trend
Current headcount: ~2.1K
Marketing Team
Marketing Team Size
95 (5% of company)