2 days ago
Senior Director, Head of Insights & Marketing Analytics, Boston, New York or Miami
Santander
Miami, FL (On-site)Full time$173K/yr – $310K/yr
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Senior Director, Head of Insights & Marketing Analytics, Boston, New York or Miami
Miami, FL (On-site)
$173K/yr – $310K/yrSenior Level15+ years expFull time
Posted 2 days ago
Job Summary
Owns end-to-end marketing analytics, insights, and effectiveness strategy for Openbank and Santander US, building a high-performing team and partnering with the CMO to translate data into actionable growth decisions across paid, owned, and earned channels.
- Owns measurement architecture and ROI dashboards
- Leads customer/market insights and growth opportunities
Job Description
Responsibilities
- Lead Marketing Analytics, Insights & Effectiveness - Define and lead the end-to-end marketing analytics, measurement, and insights strategy for Openbank and Santander US.
- Build and develop a high-performing team of analytics leaders, data scientists, and customer/market insights professionals.
- Serve as a trusted strategic partner to the CMO and broader Marketing leadership, translating data and insights into clear, actionable decisions.
- Integrate behavioral analytics with customer, market, and competitive insights to provide a holistic view of performance and growth opportunities.
- Build Marketing Effectiveness & Measurement - Design and own a comprehensive marketing effectiveness framework that links marketing activity to incremental customer, revenue, and lifetime value outcomes.
- Own the marketing measurement architecture across paid, owned, and earned channels.
- Develop and maintain a CMO-level performance dashboard that provides a clear, executive view of ROI, efficiency, and growth impact.
- Establish best-in-class incrementality measurements, including experimentation, geo and holdout testing, lift studies, and Marketing Mix Modeling (MMM).
- Partner with Brand and Media teams to measure and understand brand health, perception, and drivers of consideration, connecting upper-funnel impact to lower-funnel outcomes.
- Lead Customer & Market Insights - Define and lead the customer and market insights strategy, integrating primary research, behavioral data, and competitive intelligence.
Requirements
- Education: Bachelor’s degree or equivalent experience in a quantitative field. – Required
- Master’s degree in Quantitative Marketing, Data Science, Statistics, Economics, or related discipline. - Required
- 15-20 years of experience in marketing analytics, insights, growth analytics, or digital marketing data science .
- Deep expertise in marketing effectiveness measurement , including experimentation, incrementality testing, and Marketing Mix Modeling.
- Experience leading customer insights / market research functions (quantitative and qualitative).
- Strong understanding of digital marketing channels and performance KPIs .
- Proven experience building and leading high-performing, multidisciplinary teams .
- Executive-level communication skills with the ability to influence senior stakeholders and drive decision-making .
- Certifications: No Certifications listed for this job.
Preferred
- Ph.D. in quantitative discipline.
- Experience in financial services, fintech, or digital-first consumer businesses.
- Familiarity with CDPs and marketing platforms (Salesforce Marketing Cloud, Adobe, Braze).
- Knowledge of data privacy and regulatory standards (GDPR, CCPA).
- Experience integrating analytics, research, and AI-driven insights to drive business outcomes.
Benefits
- We Value Your Impact: Your contribution matters and it’s recognized. You can expect a fair and competitive rewards package that reflects the impact you create and the value you deliver. We know rewards go beyond numbers. Offering more than just a paycheck our benefits are designed to support you, your family and your well-being, now and into the future. Santander Benefits - 2026 Santander OnGoing/NH eGuide (foleon.com)
Santander
3.8 Glassdoor
Banco Santander (SAN SM, STD US, BNC LN) is a leading commercial bank, founded in 1857 and headquartered in Spain and one of the largest banks in the world by market capitalization. The group’s activities are consolidated into five global businesses: Retail & Commercial Banking, Digital Consumer Bank, Corporate & Investment Banking (CIB), Wealth Management & Insurance and Payments (PagoNxt and Cards). This operating model allows the bank to better leverage its unique combination of global scale and local leadership. Santander aims to be the best open financial services platform providing services to individuals, SMEs, corporates, financial institutions and governments. The bank’s purpose is to help people and businesses prosper in a simple, personal and fair way. Santander is building a more responsible bank and has made a number of commitments to support this objective, including raising €220 billion in green financing between 2019 and 2030. In the first quarter of 2024, Banco Santander had €1.3 trillion in total funds, 166 million customers, 8,400 branches and 211,000 employees.
Boadilla del Monte, Community of Madrid, ESP
140K employees (1,322 in marketing)
69% recommend to a friend
79% CEO approval
Salaries
Posted range
$173K/yr – $310K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
903 (1% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Post IPO Equity, 13 years ago
Funding History
- May 2013Post IPO Equity
Traffic Signals
Monthly Visitors
1.2M
Traffic Source Mix
Search
49.9%
Direct
39.3%
Referral
9.1%
Social
0.6%
Paid
1%
Headcount Trend
Current headcount: ~139.8K