5 weeks ago
Digital Media Campaign Strategist
Schaefer Advertising Co.
Fort Worth, TX (Hybrid)Full time
Marketing jobs
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Digital Media Campaign Strategist
Fort Worth, TX (Hybrid)
Salary Not AvailableSenior Level3+ years expFull time
Posted 5 weeks ago
Job Summary
Own end-to-end planning, buying, and optimization of multi-channel digital campaigns for vertical clients, combining strategy, management, analytics, and client-facing communication across Paid Social, programmatic, and emerging channels.
- Plan and launch multichannel campaigns aligned to client goals
- Manage budgets, pacing, and performance optimization
- Analyze results and present insights to clients
Job Description
Responsibilities
- The Digital Media Campaign Strategist will be responsible for planning and buying digital media for campaigns across our vertical clients. Planning and buying will be executed with the oversight of media leadership and in conjunction with Account Service, Digital Media and external partners
- The role includes building, launching, and managing digital campaigns across multichannel plans.
- Campaign Strategy & Planning (20%)
- Develop and launch multichannel digital strategies aligned to client goals
- Partner with Account Service, Media Leadership, and external partners to shape campaign approach
- Bring forward new ideas, test new approaches, and make recommendations that drive efficiency and ROI
- Campaign Management & Optimization (40%)
- A focused expertise on both Paid Social and Organic Social is critical to this position but the role will also require the ability to manage programmatic, streaming, publication and other emerging tactics with input from leadership and the team.
- This management includes the daily management of campaign budgets and pacing and maintaining digital spend sheets by client and campaign, ensuring accuracy, transparency, and accountability across all media investment.
- This person will monitor performance throughout the month, identifying opportunities for optimization, testing, and improvement. They will conduct competitive and market analysis, implement creative and audience testing
Requirements
- The ideal candidate will have at least three years of hands-on experience managing Paid Social campaigns within Meta, TikTok, LinkedIn and emerging tactics, with additional experience in paid search, programmatic and streaming channels.
- Experience in an agency or platform environment is required, along with a solid understanding of how digital platforms connect — including Google Ads, GA4, Google Tag Manager, CRM or audience platforms.
- Experience managing display or programmatic campaigns, working with automation and AI-driven bidding tools, and handling monthly budgets of $10,000 or more is highly valued. Familiarity with Looker Studio (formerly Data Studio), performance dashboards, and conversion-driven reporting is also a plus.
- Above all, we are looking for someone who brings both precision and perspective — someone who understands how creative, audience, and media work together, and who is excited to keep learning as technology and platforms continue to evolve.
Benefits
- 401k with 3% Employer Contribution
- Health, Dental, Disability, Vision, and Life Insurance
- Generous Holiday Schedule and PTO Program
- Supportive Parental Leave Program
- “Make Life Better” Paid Volunteer and Community Service Program
- Dog Friendly Office
- Hybrid Work Week M, T, TH in office, W/F optional in-office
- No Work on Your Birthday
- Paid Office Closure between Christmas and New Years
- Voted Blest Places to Work Fort Worth
Schaefer Advertising Co.
To start with, we believe sound strategy is all-powerful and without it, marketing can be a risky endeavor. At Schaefer Advertising Co., we arm you with strategic thinking bound with an unbiased analysis of your position in the competitive marketplace. Yielding exceptional creative and innovative, cost-effective strategies. Our marketing services include:Strategic positioning and brand developmentResearchFully integrated marketing plan developmentComprehensive creative servicesPrint, broadcast, outdoor and collateral productionMedia planning and buyingSales promotionDirect marketingWebsite and multimedia design, development and managementPublic relations and media relationsMedia trainingCrisis management and contingency planningAnalyst relationsExecutive media trainingProduct placement and brand integrationSocial media and customer engagement
Marketing Team
Marketing Team Size
12 (27% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
1.6K
Traffic Source Mix
Search
19.6%
Direct
31.2%
Referral
4.2%
Social
10.9%
Paid
0.6%
Headcount Trend
Current headcount: ~44
Recent News
Links
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