1 month ago
Social Media Brand & Content Manager - Beauty & Medical Aesthetics
SkinSpirit
USA (Remote)Full time$80K/yr – $100K/yr
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Social Media Brand & Content Manager - Beauty & Medical Aesthetics
USA (Remote)
$80K/yr – $100K/yrMid Level2+ years expFull time
Posted 1 month ago
Job Description
Responsibilities
- Refine and strategically evolve SkinSpirit’s social media identity—primarily on Instagram, TikTok, Facebook, and YouTube
- The ideal candidate is a high-concept thinker who can pitch original, trend-forward campaigns, moving beyond standard industry templates to create 'must-watch' content that differentiates our brand
- Monitor the pulse of social and platform guideline updates
- Increase social media engagement and followers across platforms
- This role will take an active lead in social listening and community management, fostering real-time dialogue with our audience to drive brand loyalty and identify emerging consumer trends
- Manage social media content calendars, connecting with internal teams for alignment and planning purposes
- Partner with creative team in the creation of written and visual content across platforms that is based on social media best practices and current trends—brief the team with platform-ready copy and visual direction or inspo
- Responsible for translating complex clinical treatments and medical-grade skincare protocols into digestible, platform-specific content that maintains brand authority while remaining highly engaging
- Consistently produce strong hooks and generate original ideas in monthly briefings
- Build brand community through strategic and tactical actions including giveaways, influencer relationships, creator programs, ambassador program, collabs, and active community management
Requirements
- High School Diploma required; Bachelor’s degree in related field preferred
- 2+ years of proven expertise in social media marketing and social media platforms
- Strong social media content creation skills including but not limited to writing, design and video skills
- Must be proficient in mobile-first video production (Short-form video/Reels/TikTok/Edits), with an eye for high-end visual storytelling that aligns with our premium brand aesthetic.
- Understanding of video editing and content scheduling platforms
- Ability to study and interpret marketing analytics
- Excellent organizational skills with high attention to detail, with the ability to monitor multiple social media platforms concurrently and prioritize tasks effectively and meet deadlines
- Ability to work well autonomously and within a team in a fast-paced environment
- Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and external contractors
- Adept at community building and keeping calm under high-pressure online interactions
Preferred
- Bachelor’s degree in related field preferred
- Previous experience as an in-house or dedicated Social Media Manager at a national consumer brand is strongly preferred
- Experience in beauty, medical aesthetics or similar industry strongly preferred
Benefits
- We offer a competitive benefits package which includes generous employee discounts, Friends & Family discounts and a beautiful working environment with a stellar team. We also offer paid holidays and a 401k plan with a company match program. For full-time employees we offer Medical, Vision, and Dental insurance.
Salaries
Posted range
$80K/yr – $100K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
14 (2% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Last Raise
Private Equity, 3 years ago
Funding History
- Oct 2022Private Equity
- Oct 2018Private Equity
Traffic Signals
Monthly Visitors
82.4K
Traffic Source Mix
Search
47%
Direct
43.7%
Referral
7%
Social
1.6%
Paid
0.5%
Headcount Trend
Current headcount: ~597
