Owns the end-to-end go-to-market for Huqiao Games education products, leading final development, launch, and global marketing, partnerships, and ecommerce initiatives across digital channels.

Final development and commercial launch of educational modules and certification programmes
Global video game industry marketing strategies
Partnerships, communities, influencers, and media engagement

Job Description

Responsibilities

Manage the final development and commercial launch of our educational modules and certification programmes.
Develop and execute marketing strategies targeting the global video games industry.
Coordinate project timelines, contributors, and deliverables across internal teams.
Work closely with our design, copywriting, and marketing staff to produce engaging promotional materials.
Develop and optimise e-commerce strategies to maximise online sales and customer acquisition.
Plan and manage digital marketing campaigns across email, social media, partnerships, and content marketing.
Monitor campaign performance and recommend improvements using analytics and customer insights.
Build relationships with industry partners, communities, influencers, and media.
Identify opportunities to expand the reach and commercial success of the Huqiao Games education platform.

Requirements

3+ years' experience in project management, product marketing, digital marketing, or a similar role.
Experience in video game marketing, or marketing products and services to the video games industry.
Experience launching or managing digital products, online services, or e-commerce businesses.
Strong understanding of digital marketing, including email marketing, content marketing, SEO, social media, and paid advertising.
Excellent project management and organisational skills.
Strong written and verbal communication skills in English.
Self-motivated, proactive, and comfortable working remotely.

Preferred

Experience with online learning platforms or digital education products.
Experience using Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, or comparable marketing tools.
An established network within the video games industry.

Huqiao Games

With China representing over 50% of Steam's global userbase, HUQIAO serves as the essential connection between Western publishers and the world's largest gaming market. Our holistic approach delivers results by combining cultural intelligence with data-driven strategies. We create customized solutions that resonate with Chinese players and convert to wishlist and sales, activating the full potential of the market.Our Comprehensive Solutions:• Strategic Market Entry & Positioning • Influencer Campaigns (Bilibili, Douyin) • Community Building & Management • Social Media Marketing • Content Localization & Cultural Adaptation • Publishing Partnerships Partner with HUQIAO and transform the East-West gap into your competitive advantage.

Founded in 2021

Hong Kong, Hong Kong SAR

10 employees (5 in marketing)

www.huqiaogames.com

Traffic Signals

Monthly Visitors

1.5K

Traffic Source Mix

48.6%

Direct

32.7%

Referral

12.1%

Social

Paid

1.2%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size

5 (50% of company)

Marketing Roles Posted (Last 30 Days)

Responsibilities

Manage the final development and commercial launch of our educational modules and certification programmes.
Develop and execute marketing strategies targeting the global video games industry.
Coordinate project timelines, contributors, and deliverables across internal teams.
Work closely with our design, copywriting, and marketing staff to produce engaging promotional materials.
Develop and optimise e-commerce strategies to maximise online sales and customer acquisition.
Plan and manage digital marketing campaigns across email, social media, partnerships, and content marketing.
Monitor campaign performance and recommend improvements using analytics and customer insights.
Build relationships with industry partners, communities, influencers, and media.
Identify opportunities to expand the reach and commercial success of the Huqiao Games education platform.

Requirements

3+ years' experience in project management, product marketing, digital marketing, or a similar role.
Experience in video game marketing, or marketing products and services to the video games industry.
Experience launching or managing digital products, online services, or e-commerce businesses.
Strong understanding of digital marketing, including email marketing, content marketing, SEO, social media, and paid advertising.
Excellent project management and organisational skills.
Strong written and verbal communication skills in English.
Self-motivated, proactive, and comfortable working remotely.

Preferred

Experience with online learning platforms or digital education products.
Experience using Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, or comparable marketing tools.
An established network within the video games industry.