Responsibilities\n- Cut high-converting direct-response ads for Meta (Facebook/Instagram), Google (YouTube/Display), and Native platforms — optimized for hold rate, CTR, and ROAS, not just aesthetics.\n- Produce AI-assisted video at scale. Use generative video and AI UGC tools to create new creative concepts, including realistic AI presenters with accurate lip-sync and audio, and consistent characters across spots up to 60 seconds.\n- Build creative variations for testing — multiple hooks, CTAs, intros, and messaging angles per concept so the media team always has fresh iterations in rotation.\n- Hook viewers in the first 3 seconds using quick-cut pacing, pattern interrupts, and proven scroll-stopper structures.\n- Polish for the platform with sharp sound design, captions, text overlays, and motion graphics that lift engagement and retention.\n- Repurpose raw footage, UGC, and long-form content into platform-native short-form ads that map to specific funnel stages.\n- Work the data. Review creative performance (CTR, CVR, ROAS, hold rate, thumb-stop rate) and let the metrics drive your next round of edits.\n- Collaborate closely with media buyers, strategists, and copywriters on audience insights, product positioning, and funnel strategy.\n- Stay current on platform formats, trends, and ad-policy/compliance requirements across channels.\n- First 30 days: shipping clean, on-brief edits with fast turnaround and learning our brands, accounts, and creative testing process.\n- First 90 days: independently producing testable creative variations, incorporating AI video into your workflow, and proposing hooks and angles based on what the data is telling us.\n- Ongoing: your edits consistently produce winners that scale — and you have the analytics to show it.