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Crisp logo
4 days ago

Head of Marketing

Crisp

McAllen, TX (On-site)Full time$210K/yr – $240K/yr

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Crisp logo

Head of Marketing

Crisp

McAllen, TX (On-site)

$210K/yr - $240K/yrIn-houseFull-timeSenior level8+ years exp.
4 days ago
Crisp logo
Crisp

Head of Marketing

McAllen, TX (On-site)

$210K/yr – $240K/yrSenior Level8+ years expFull time

Posted 4 days ago

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Job Summary

Own and manage a seven- figure consumer paid-media program, driving strategy, allocation, optimization, and cross-functional accountability from planning to results.

  • Define and defend media strategy with evidence-based decisions across online and offline channels.
  • Coordinate with intake, agencies, and internal teams to connect spend to calls, leads, and revenue.
  • Lead performance measurement and a culture of data-driven optimization.

Job Description

Responsibilities

  • Own media strategy, allocation, and results for a seven-figure consumer paid-media budget.
  • Optimize online and offline investment based on marginal return, capacity, market conditions, case quality, and growth goals.
  • Defend decisions to scale, reduce, pause, or reallocate spend and recommend material budget shifts using evidence.
  • Account for channel incrementality and attribution limitations when making investment decisions.
  • Oversee Google LSA and Google Ads in a PI market where clicks may cost $150–$1,000+.
  • Evaluate TV/streaming through rates, reach/frequency, dayparts, market mix, air-log validation, and call impact; evaluate OOH through location, audience, response, intake, and signed-case evidence.
  • Hold agencies, vendors, and internal specialists accountable for strategy, execution, reporting, and results.
  • Diagnose declines and lead corrective action across targeting, placement, bidding, creative, landing experience, intake response, and budget allocation.
  • Own channel-level and blended CPA, with transparent assumptions connecting spend and activity to calls, leads, consultations, signed cases, and revenue.
  • Partner with intake leadership to improve speed to answer, contact rate, qualification, conversion, and feedback loops.

Requirements

  • 8+ years of progressive B2C marketing leadership in a performance-driven environment.
  • Direct decision-making and results accountability for $1M+ in annual consumer paid media—not simply reviewing agency reports.
  • Demonstrated ownership of media strategy, allocation, optimization, and acquisition outcomes, including the ability to defend a real CPA previously owned, its calculation, sources, attribution approach, and resulting actions.
  • Integrated online/offline campaign experience, including paid search plus at least two of the following: Google LSA, TV, streaming, radio, billboards, or other OOH.
  • Experience working with intake, a call/contact center, or another high-velocity lead-conversion operation.
  • Strong financial and analytical fluency across spend, CPC, CPL, qualified-lead rate, conversion rate, CAC/CPA, signed cases, and revenue.
  • Experience leading multi-channel teams and holding agencies, vendors, and specialists accountable while building scalable dashboards and operating rhythms.
  • Willingness and ability to work on-site in McAllen, Texas; relocation support is available.

Preferred

  • Direct strategy and results accountability for $2M+ in annual consumer paid media.
  • Experience in personal injury, legal services, healthcare, home services, insurance, or another competitive, high-value B2C acquisition environment.
  • Experience managing paid search with $150–$1,000+ CPCs and connecting offline media exposure to calls and signed customers.
  • Experience in a $50M+ high-growth organization and leading teams of 8+ contributors.

Benefits

  • Relocation Support: Available
  • Relocation assistance
Crisp logo

Crisp

4.1 Glassdoor

Crisp is the leading retail data company, connecting over 6,000 CPG brands, retailers, and distributors through a unified data-sharing platform. By delivering real-time insights across the supply chain, Crisp helps businesses optimize sales, reduce waste, and improve forecasting – driving growth, collaboration, and sustainability throughout global commerce.

Founded in 2016
Springdale, Arkansas, USA
313 employees (15 in marketing)
www.gocrisp.com
77% recommend to a friend
92% CEO approval

Salaries

Posted range

$210K/yr – $240K/yr

Taken straight from the job posting.

See all Crisp salaries

Marketing Team

Marketing Team Size
10 (3% of company)
Median Career Experience
9 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
1

People

Marketing Leadership

Dana Miller
Dana Miller
Senior Vice President, Marketing
At the company for 7 years 8 months
Andrew Schultz
Andrew Schultz
Director of Performance Marketing
At the company for 1 year 11 months
J Bruzual
J Bruzual
Senior Lifecycle Marketing Manager
At the company for 1 year 3 months
Clare Robertson
Coaching Content Manager
At the company for 7 years 10 months

Funding

Total Funding
$186.5M
Last Raise
$26M
Series B, 3 months ago

Funding History

  • Dec 2025
    Series B • $26M
  • Nov 2025
    Series Unknown
  • Jul 2025
    Debt Financing • $32.5M

Traffic Signals

Monthly Visitors
32K
Monthly Google Ads Budget
$456
Traffic Source Mix
Search
42.9%
Direct
42.7%
Referral
9.1%
Social
3.6%
Paid
1.1%

Headcount Trend

Current headcount: ~313

News about Crisp

Microdramas and Short Form Media Take Center Stage at Crisp-Organized Content Conference in Seoul
Nov 18, 2025 • Variety
Paine Schwartz Partners Launches BetterCo Holdings and Announces Investments in Crisp and Lucky Energy
Nov 17, 2025 • PR Newswire
Crisp, Led by Adrian Cheng, Is Writing the Next Chapter of Short-Form Storytelling
Nov 10, 2025 • Variety

Links

www.gocrisp.comLinkedInX (Twitter)Crunchbase

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