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Solar United Neighbors logo
5 weeks ago

VP of Communications and Marketing

Solar United Neighbors

USA (Remote)Full time$150K/yr – $200K/yr

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Solar United Neighbors logo

VP of Communications and Marketing

Solar United Neighbors

USA (Remote)

$150K/yr - $200K/yrIn-houseFull-timeSenior level10+ years exp.
5 weeks ago
Solar United Neighbors logo
Solar United Neighbors

VP of Communications and Marketing

USA (Remote)

$150K/yr – $200K/yrSenior Level10+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own SUN’s national marketing and communications strategy, aligning all channels and programs to drive a solar energy movement while leading a 12-person team and external partners.

  • Brand leadership and narrative shift to highlight local solar benefits across SUN’s program areas.
  • Cross-functional campaign ownership with program teams to achieve fundraising, advocacy, and awareness goals.
  • Data-driven planning and budget stewardship to scale reach with a remote, nationwide team.

Job Description

Responsibilities:\n- Manage the Marketing, Communications, Editorial, and Digital teams (currently 12), and any vendors related to these functions.\n- In close consultation with the Executive Director and/or Deputy Executive Director, develop and drive the core marketing, communications, and digital strategies.\n- Drive a national narrative shift about clean energy - especially solar - to highlight its local benefits and popularity.\n- Uplift SUN’s profile through brand recognition, thought leadership, and impact-driven storytelling to position SUN as THE go-to NGO nationally for solar owners.\n- Cultivate relationships with institutional communications funders through meetings, event gatherings, and monthly Funder Updates.\n- In deep partnership with program areas, develop and implement marketing, communications, editorial, and digital initiatives and campaigns to help the program areas best achieve their goals.\n- Standardize communications, decision-making authority, and process while ensuring accountability for staff.\n- Develop a culture of data-driven decision-making and create space for innovation and long-term thinking.\n- Develop narrative strategies for communicating complex energy issues to build a movement of solar supporters.\n- Guide a proactive earned media approach that keeps SUN in the news locally and nationally.\n- In close collaboration with SUN’s state teams, ensure the regional communications work runs responsively and efficiently.\n- Collaborate with Development team to ensure individual fundraising tactics with Development team to ensure messaging consistently meets audiences where they are.\n- Oversee service support workflows from other departments that provide both standardization and customization.\n- Ensure SUN continues to grow and deepen engagement with its significant (1,200,000+) digital list, and mobilize this list effectively (e.g. for advocacy work and fundraising) in partnership with the other relevant SUN team members.\n- Manage operating and personnel budget for the department.\n- Ensure organizational marketing and communications alignment throughout cross-functional initiatives.\n- Provide marketing and communications training and support to staff, as needed.\n- Actively contribute to a workplace culture aligned with SUN’s values of equity, inclusion, continuous learning, action-oriented, and people-centered.\n- Show up fully for learning and planning and activities, including all-staff meetings, retreats, and strategy sessions.\n- Coordinate and work with external consultants as needed, facilitate meetings, prepare agendas, and take notes, contribute to brainstorming, developing, and executing new ideas., manage your own regular administration, including timely submission of timesheets, receipts, reimbursements, scheduling, traveling planning, and HR paperwork.
Solar United Neighbors logo

Solar United Neighbors

Solar United Neighbors (SUN) is a national nonprofit organization helping people go solar, join together, and fight for their energy rights.We’re a community of people building a new energy system with rooftop solar at the cornerstone.We envision a clean, equitable energy system that directs control and benefits back to local communities, with solar on every roof and money in every pocket.

Founded in 2007
Washington, District of Columbia, USA
118 employees (11 in marketing)
www.solarunitedneighbors.org

Traffic Signals

Monthly Visitors
39.3K
Monthly Google Ads Budget
$10.3K
Traffic Source Mix
Search
35.5%
Direct
57.3%
Referral
5.3%
Social
0.9%
Paid
0.8%

Headcount Trend

Current headcount: ~118

Marketing Team

Marketing Team Size
11 (9% of company)
Marketing Roles Posted (Last 30 Days)
1

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