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Melaleuca: The Wellness Company logo
2 months ago

Senior Brand Manager - Communications (Escape the congestion and move to the Rocky Mountains)

Melaleuca: The Wellness Company

Salt Lake City, UT (On-site)Full time
Melaleuca: The Wellness Company logo
2 months ago

Senior Brand Communications Manager (Escape the congestion and move to the Rocky Mountains)

Melaleuca: The Wellness Company

Chicago, IL (On-site)Full time
Melaleuca: The Wellness Company logo
2 months ago

International Assistant Brand Manager

Melaleuca: The Wellness Company

Idaho Falls, ID (On-site)Full time
Melaleuca: The Wellness Company logo
3 months ago

Director of Marketing - Functional Foods (Leave the expense and traffic and move to the Rocky Mtns)

Melaleuca: The Wellness Company

Los Angeles, CA (On-site)Full time
Melaleuca: The Wellness Company logo
4 months ago

Digital Communications Specialist

Melaleuca: The Wellness Company

Idaho Falls, ID (On-site)Full time

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5 jobs
Melaleuca: The Wellness Company logo

Senior Brand Manager - Communications (Escape the congestion and move to the Rocky Mountains)

Melaleuca: The Wellness Company

Salt Lake City, UT (On-site)

In-houseFull-timeSenior level5+ years exp.
2 months ago
Melaleuca: The Wellness Company logo

Senior Brand Communications Manager (Escape the congestion and move to the Rocky Mountains)

Melaleuca: The Wellness Company

Chicago, IL (On-site)

In-houseFull-timeSenior level5+ years exp.
2 months ago
Melaleuca: The Wellness Company logo

International Assistant Brand Manager

Melaleuca: The Wellness Company

Idaho Falls, ID (On-site)

In-houseFull-timeMid level2+ years exp.
2 months ago
Melaleuca: The Wellness Company logo

Director of Marketing - Functional Foods (Leave the expense and traffic and move to the Rocky Mtns)

Melaleuca: The Wellness Company

Los Angeles, CA (On-site)

In-houseFull-timeDirector/executive
3 months ago
Melaleuca: The Wellness Company logo

Digital Communications Specialist

Melaleuca: The Wellness Company

Idaho Falls, ID (On-site)

In-houseFull-timeMid level5+ years exp.
4 months ago
Melaleuca: The Wellness Company logo
Melaleuca: The Wellness Company

Senior Brand Manager - Communications (Escape the congestion and move to the Rocky Mountains)

Salt Lake City, UT (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

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Job Summary

Own and orchestrate Melaleuca’s member-focused brand communication, turning product benefits and insights into consistent, multi-channel activation that drives trials, cross-category growth, loyalty, and scalable global messaging.

  • Brand voice & activation: Align messaging across campaigns, channels, and member touchpoints to reinforce brand positioning.
  • Lifecycle & growth: Drive product trials, cross-category exploration, and long-term engagement through intentional communication strategies.
  • Cross-functional leadership: Partner with Innovation, Product, Creative, Digital, Sales, and International teams to scale messaging and measure impact.

Job Description

  • Brand & activation: Own messaging and activation strategy across campaigns, channels, and member touchpoints.
  • Member engagement & category growth: Develop comms to encourage category exploration, bigger basket, and loyalty.
  • Integrated brand activation: Plan and execute launches, promotions, sampling, and member engagement across channels.
  • Collaboration with Brand Innovation: Translate product benefits and claims into clear member communication.
  • Go-to-market comms: Lead cross-functional planning and execution for launches across digital, print, social, video, events, and sales support.
  • Trial & repeat growth: Create comms to drive sampling, first purchase, cross-category shopping, and adoption.
  • Messaging leadership with Brand Communications and Creative: Align assets with brand positioning and member needs.
  • Insights-driven optimization: Analyze campaign results and member behavior to improve activation strategies.
  • Global brand consistency: Scale strategies across markets while maintaining message integrity.
  • Member experience champion: Ensure every touchpoint reinforces Melaleuca’s mission and membership value.

Responsibilities

  • Brand voice & activation: Align messaging across campaigns, channels, and member touchpoints to reinforce brand positioning.
  • Lifecycle & growth: Drive product trials, cross-category exploration, and long-term engagement through intentional communication strategies.
  • Cross-functional leadership: Partner with Innovation, Product, Creative, Digital, Sales, and International teams to scale messaging and measure impact.
  • Note: The next two bullets are optional if you want to extend beyond 10 bullets, but the section is capped at 10 per visibility rules.

Requirements

  • Education: Bachelor’s degree in marketing, Communications, Business, or related field.
  • Experience: 5+ years in brand marketing, brand communications, consumer engagement, or integrated marketing in consumer products, wellness, personal care, nutrition, retail, or DTC.
  • Strategic communication expertise: Strong brand positioning, campaign development, storytelling, and consumer messaging.
  • Brand activation mindset: Experience developing integrated campaigns that drive engagement, trials, repeat purchases, and cross-category shopping.
  • Consumer focus: Translate insights and product benefits into compelling communication that increases loyalty and long-term engagement.
  • Cross-functional leadership: Collaborate effectively with Creative, Digital, Product Development, Sales, and International teams.
  • Analytical strength: Evaluate campaign performance and use data-driven insights to improve outcomes.
  • Communication skills: Exceptional written, verbal, and presentation abilities to influence across the organization.
  • Adaptability and ownership: Manage multiple priorities in a fast-paced, collaborative environment.
  • Relocation: Role requires relocation to Global HQ in Idaho Falls, ID with relocation assistance.

Benefits

  • Award Winning Culture: Forbes-recognized employer with strong brand and women’s leadership reputation.
  • Safe, Uncrowded, Affordable: Idaho Falls location with access to outdoor recreation and wellness-focused lifestyle.
  • Excellent Compensation: Competitive salary plus comprehensive benefits and longevity bonus; on-site amenities include fitness center, concierge, and employee restaurant.
Melaleuca: The Wellness Company logo

Melaleuca: The Wellness Company

Melaleuca: The Wellness Company enhances the lives of those we touch by helping people reach their goals.Melaleuca manufactures and distributes nutritional, pharmaceutical, personal care, facial care, home hygiene, and other wellness products of superior quality, and distributes them directly to the consumer through a full-service catalog and internet shopping system. This convenient system is changing the way hundreds of thousands of people shop today by eliminating middlemen and reducing marketing and distribution costs. This enables the company to spend more on research and high-quality, ecologically sensible ingredients while maintaining reasonable prices.We provide the opportunity to earn an additional income without large investment, sales or risk.

Founded in 1985
Idaho Falls, Idaho, USA
9.5K employees (3,564 in marketing)
www.melaleucajobs.com

Traffic Signals

Monthly Visitors
16K
Traffic Source Mix
Search
26%
Direct
55.4%
Referral
7.7%
Social
9.7%
Paid
1.2%

Headcount Trend

Current headcount: ~9.5K

Marketing Team

Marketing Team Size
3,493 (37% of company)
Median Career Experience
22 years
Median Tenure
13.4 years

People

Founders / CEO

Jerry Felton
Jerry Felton
Chief Executive Officer
At the company for 17 years 5 months

HR / Recruitment

Ellen Wu
Ellen Wu
Sr. HR Manager
At the company for 10 years 9 months
Ashton Delaney
HR Business Partner
At the company for 8 years 4 months

Marketing Leadership

Patrick Jones
Patrick Jones
Senior Vice President, Global Brand Marketing
At the company for 8 years 1 month
Ryan Sanford
Ryan Sanford
Vice President Marketing
At the company for 23 years 6 months
Amanda Peterson
Amanda Peterson
Marketing Director
At the company for 6 years 10 months
Brittney Kara McLaughlin
National Director / Marketing Executive
At the company for 6 years 11 months

Recent News

Melaleuca hands out $2.8M in longevity bonuses
Nov 10, 2025 • Post Register
Melaleuca pays over $2.8 million in bonuses to longtime employees
Nov 4, 2025 • East Idaho News
Melaleuca: The Wellness Company Behind Decades of Positive Product Reviews
Oct 15, 2025 • FinancialContent
Frank VanderSloot Leads Impact Investment in Kauai Affordable Housing
Sep 23, 2025 • North Penn Now
Melaleuca Freedom Celebration returns for 32nd year, promises most powerful fireworks show ever
Jun 19, 2025 • East Idaho News
Melaleuca named one of USA TODAY's Most Trusted Brands; company announces new products
May 20, 2025 • East Idaho News
USA Today Names Melaleuca One of America’s Most Trusted Brands
Apr 17, 2025 • Idaho Falls Magazine