1 day ago
Fitch Ratings - Brand Marketing, Director - New York
Fitch Group
New York City, NY (Hybrid)Full time$150K/yr – $190K/yr
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Fitch Ratings - Brand Marketing, Director - New York
New York City, NY (Hybrid)
$150K/yr – $190K/yrDirector/Executive8+ years expFull time
Posted 1 day ago
Top 1% of applicants do these two things.
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Job Summary
Own and evolve Fitch Ratings' brand strategy and architecture while aligning messaging and programs across marketing, commercial, and communications to grow brand health, awareness, and market preference.
- Steward brand guidelines, asset management, and governance at scale
- Lead brand messaging frameworks, measurement, and cross-functional alignment
Job Description
Responsibilities
- - Help steward the Fitch Ratings brand, governing guidelines, standards, and asset management at scale
- - Develop and maintain brand and product-level messaging frameworks that align marketing, commercial, and communications teams around a single, compelling narrative
- - Support marketing teams with branded paid campaigns across digital, programmatic, social, and content channels to drive awareness, consideration, and market preference
- - Build brand measurement frameworks that correlate brand health and lift to performance marketing signals — including pipeline, conversion, and revenue
- - Develop and evolve Fitch Ratings' long-term brand strategy, including brand architecture in partnership with Fitch Group peers
- - Partner with Design, Creative, Digital, Media, and Commercial teams to ensure brand thinking is embedded across all integrated marketing programs
- - Apply market conditioning strategies and manage third-party brand research and assessment programs to track and demonstrate long-term brand equity growth market wide and with key ICPs.
Preferred
- 8+ years of experience in brand strategy, brand management, or integrated marketing, with demonstrable experience leading or supporting brand change and branded campaigns
- Experience developing or evolving brand architecture in a B2B or multi-brand portfolio environment, including corporate brands, sub-brands, and product brands, ideally in a regulated or financial services context
- Proven ability to contribute to building and governing brand standards, visual identity systems, and messaging frameworks at scale, working closely with creative and design leaders and third parties.
- Experience working at or closely with an advertising or creative agency on branding or rebranding programs; experience servicing financial services clients strongly preferred
- A hands-on, end-to-end approach, with the ability to act as an independent contributor, while balancing longer-term, strategic initiatives with wider stakeholder groups.
- Track record connecting brand investment to business outcomes through both brand tracking and performance marketing metrics
- Familiarity with AI-powered tools for brand intelligence, audience research, brand monitoring, or content optimization, and a clear point of view on how AI can enhance brand strategy, messaging development, and measurement
- Strong program management and senior stakeholder presentation skills
- Familiarity with DAM platforms
- Experience with brand architecture, taxonomies, third-party brand research, and market conditioning programs a strong advantage
Fitch Group
3.8 Glassdoor
Fitch Group is a global leader in financial information services with operations in more than 30 countries. Wholly owned by Hearst, Fitch Group is comprised of: Fitch Ratings, a global leader in credit ratings and research and Fitch Solutions, a leading provider of data, research and analytics. With dual headquarters in London and New York, Fitch Group is owned by Hearst.
Founded in 2016
London, England, GBR
4.1K employees (218 in marketing)
66% recommend to a friend
80% CEO approval
Traffic Signals
Monthly Visitors
114.5K
Monthly Google Ads Budget
$2.7M
Traffic Source Mix
Search
25.7%
Direct
51.9%
Referral
13.9%
Social
8%
Paid
0.4%
Headcount Trend
Current headcount: ~4.1K
Marketing Team
Marketing Team Size
218 (5% of company)
Marketing Roles Posted (Last 30 Days)
1