7 weeks ago
Vice President, Marketing & Branding
Nightingale Education Group
USA (On-site)Full time$193K/yr – $210K/yr
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Vice President, Marketing & Branding
USA (On-site)
$193K/yr – $210K/yrSenior Level10+ years expFull time
Posted 7 weeks ago
Job Summary
Own and align a cross-functional marketing operating model to drive state-level enrollment, leading planning cycles and performance optimization across performance, direct, and brand channels.
- Oversee vendor ecosystem and performance-driven partnerships
- Develop enrollment plans and real-time lead scoring for optimization
Job Description
Responsibilities
- Build and own an integrated marketing operating model aligning Performance Marketing, Direct Marketing, and Creative & Brand around shared enrollment goals.
- Serve as the primary decision-maker across performance marketing, direct marketing, brand, and market research.
- Lead annual and semesterly integrated marketing planning cycles tied to state-level enrollment targets.
- Shift reporting to market-level dashboards tracking cost per lead, cost per start, and enrollment performance by state and program.
- Partner with market research to analyze state-by-state opportunity, competitive landscape, and learner personas.
- Build and maintain enrollment plans for each market, with a clear strategy for balancing enrollment across states.
- Complete and optimize Salesforce CRM as the marketing system of record.
- Build and maintain UTM tracking infrastructure across all channels.
- Design and deploy a real-time lead scoring program so vendor partners can measure and optimize their own effectiveness.
- Own the vendor ecosystem — evaluating and managing partners based on performance benchmarks.
Requirements
- 10+ years of progressive marketing leadership experience, including at least 5 years at the VP or senior director level.
- Demonstrated experience in multi-state or nationally scaled enrollment/lead generation marketing programs.
- Prior experience in higher education; nursing education or healthcare-adjacent education required.
- Proven success implementing Salesforce CRM and building UTM/attribution infrastructure.
- Track record leading cross-functional marketing teams (performance, brand, direct, and market research).
- Strong analytical capability — able to translate market-level data into actionable strategy and clear leadership decisions.
- Experience managing vendor relationships with performance-based accountability.
Preferred
- Background in nursing education marketing.
- Familiarity with state regulatory environments, including Boards of Nursing and healthcare system partnerships.
- Experience building enrollment or go-to-market plans across multiple geographic markets.
- Proficiency with marketing analytics platforms and lead scoring technologies.
Nightingale Education Group
Nightingale Group contributes to closing health equity gaps by elevating education and employment systems to create a relevantly skilled, readily available nursing workforce, representative of the communities they serve.
Salaries
Posted range
$193K/yr – $210K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
15 (18% of company)
Median Tenure
0.7 years
Marketing Roles Posted (Last 30 Days)
3
Traffic Signals
Monthly Visitors
776
Traffic Source Mix
Search
26.9%
Direct
24.9%
Referral
7.6%
Social
5.9%
Paid
0.8%
Headcount Trend
Current headcount: ~87
Links
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