Responsibilities

• Develops a firm-wide organic social media strategy, audience growth plan, content calendar, and measurement/KPI framework with a focus on Instagram, Facebook, Twitter, Linkedin, Medium and potentially TikTok.
• Manages day-to-day activity across these platforms, from concept to execution.
• Determines and implements optimal social media tech stack, taking into account the need for social listening/insight generation, cross-platform publishing, comment tracking, and measurement needs.
• Provides day-to-day management of our English and Chinese websites, working as needed with external vendors and a number of internal stakeholders on a daily basis.
• Collaborates across functional areas - especially with our Marketing group and various Practice groups - to ensure a wide breadth of insights and consideration of other teams' needs and goals.
• Identifies, evaluates, briefs, and manages individual creative, brand, publisher, and media partners for specific social content initiatives.
• Uses first, second, and third-party data to surface and prioritize social content needs and grow our audience.
• Acts as a steward of SOM’s brand and provides a more thoughtful approach to social media marketing.
• Creates an SOM Engagement plan to leverage your ~1400 colleagues as SOM social media ‘ambassadors’.
• Assists with other projects and responsibilities as may be required for the position.

Requirements

• 5+ years of demonstrated experience with the development and design of online sites or equivalent knowledge, skills and abilities.
• Excellent design/photography skills including photo and video editing is a must!
• A true "whole-brained" thinker and doer with a deep understanding of how content across different social channels and platforms can build and grow a brand.
• Comfortable oscillating between big-picture strategy and in-the-weeds execution.
• A clear, responsive communicator, verbally and in writing.
• Incredibly organized and a masterful manager of one’s own and others’ time.
• Curious about new channels and tactics and how to apply them (or not) to our own social media strategy.
• Driven by data and intuition with the ability to effectively prioritize work demands to ensure deadlines are met.
• Passionate about design, architecture, the built environment in general - and constantly curious about new market trends, research findings, and stories and how they might translate into compelling social content.
• Adaptable to different working styles, mindsets, and personalities, showcasing a willingness to collaborate with all.